Date post: | 04-Jan-2016 |
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IP Interest Survey
Marketing SquareTableNovember 2012
www.GulfShores.com and www.OrangeBeach.com
How Often Read Partner Posts IP e-Newsletter
• Skim to find articles that interest me & skip the rest 54%
• Read the whole newsletter every month 36%
• Don’t read it 9%
www.GulfShores.com and www.OrangeBeach.com
Timing/Format Preferences
• 78% prefer to receive Partner Posts monthly
• 74% read Partner Posts on their Desktop
• 10% read Partner Posts on mobile device
• 6% read Partner Posts on an Ipad
Interest in Article Topics – Top Two-Box Scores
61% Upcoming community events37% Customer Engagement35% CVB marketing updates32% Industry Trends and Legislation31% Customer Experience31% Opportunity to be in CVB co-ops30% Internet Marketing Trends29% Local Business News
Interest in Article Topics – Top Two-Box Scores
25% IP Spotlights [best practices; partnerships, etc.]24% Revenue Planning w/ operational impacts23% Social Media and Social CRM21% CVB services and programs for IPs20% Alabama Tourism Department programs20% New Product or Service Development
Interest in Article Topics – Top Two-Box Scores
15% Mobile Marketing15% Email Marketing 7% Integrated Marketing