IP Interest Survey

Marketing SquareTableNovember 2012

www.GulfShores.com and www.OrangeBeach.com

How Often Read Partner Posts IP e-Newsletter

• Skim to find articles that interest me & skip the rest 54%

• Read the whole newsletter every month 36%

• Don’t read it 9%

www.GulfShores.com and www.OrangeBeach.com

Timing/Format Preferences

• 78% prefer to receive Partner Posts monthly

• 74% read Partner Posts on their Desktop

• 10% read Partner Posts on mobile device

• 6% read Partner Posts on an Ipad

Interest in Article Topics – Top Two-Box Scores

61% Upcoming community events37% Customer Engagement35% CVB marketing updates32% Industry Trends and Legislation31% Customer Experience31% Opportunity to be in CVB co-ops30% Internet Marketing Trends29% Local Business News

Interest in Article Topics – Top Two-Box Scores

25% IP Spotlights [best practices; partnerships, etc.]24% Revenue Planning w/ operational impacts23% Social Media and Social CRM21% CVB services and programs for IPs20% Alabama Tourism Department programs20% New Product or Service Development

Interest in Article Topics – Top Two-Box Scores

15% Mobile Marketing15% Email Marketing 7% Integrated Marketing