MARKETING STRATEGIES FOR NATURAL DYED TEXTILES AND FIBER CRAFTS IN INDIA
THE KAMALA SHOP MODEL
Manjari Nirula
Launched in 2005 in Delhi
Marketing natural fibers at Kamala
Examples of designed natural fiber products
Natural Dye Textile Producers
Ajrak Shibori Bandhini Shawl weaving
By Dr. Abdul Razak Khatri
Ajrak
Examples of Ajrak
Steps in Ajrak Printing
Steps in Ajrak Printing
Steps in Ajrak Printing
Marketing of Ajrak
Dr. Abdul Razak Khatri
ByMura Collective
Shibori
Shibori
ByAbdul Jabar Khatri
Bandhini
Bandhini
Abdul Jabbar Khatri
ByShyamji Vishramji Vankar
Shawl Weaving
Shyamji Vishramji Vankar
Natural Fibers
Natural Fibers
Natural Fibers
Regions of Production
Sisal – Maharashtra Screw pine – Kerala Palm leaf – Tamil Nadu and Kerala Banana – Southern Indian states Korai grass – Tamil Nadu and Kerala Pineapple leaf fiber– Meghalaya Shitalpati – Assam, Meghalaya Bamboo – largely North Eastern India ‐ Sikki and Munj grass – Bihar
Marketing of Natural Fibers
Marketing of Natural Fibers
Thank you