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MARKETINGMARKETING

STRATEGIES INSTRATEGIES INRETAIL SECTORRETAIL SECTOR

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Objectives of the studyObjectives of the study

1. To Study the promotional strategies of Reliance Mart &1. To Study the promotional strategies of Reliance Mart &

Vishal Mega Mart.Vishal Mega Mart.

2. To study the challenges and future prospects Of Reliance2. To study the challenges and future prospects Of Reliance

Mart & Vishal Mega mart.Mart & Vishal Mega mart.

3. To study the different Brand offerings by Reliance Mart &3. To study the different Brand offerings by Reliance Mart &

Vishal Megamart.Vishal Megamart.

4. To study the distribution strategies of Reliance Mart &4. To study the distribution strategies of Reliance Mart &Vishal Mega Mart.Vishal Mega Mart.

5. To analyse the strengths and weakeness of these mega5. To analyse the strengths and weakeness of these megaMarts.Marts.

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Data AnalysisData Analysis

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SWOT AnalysisSWOT Analysis

VISHAL MEGA MARTVISHAL MEGA MART

StrenghtsStrenghts

High Brand Equity

High Brand Equity

StateState--ofof--art infrastructureart infrastructure

One stop shop for variety of productsOne stop shop for variety of products

WeaknessWeaknessUnable to meet store opening targetUnable to meet store opening target

Falling revenueFalling revenue

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Reliance Mega MartReliance Mega Mart

StrenghtsStrenghtsHigh quality,High quality,

Latest inLatest in--style products,style products,

International shopping experienceInternational shopping experienceValue for money pricingValue for money pricing

WeaknessWeakness

Needs to expand fasterNeeds to expand faster

Size of the stores should be increasedSize of the stores should be increased

Targets the middleTargets the middle--class segment .class segment .

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OpportunityOpportunity

To survive in todays world globalizationTo survive in todays world globalization

They also have the opportunity to maximizeThey also have the opportunity to maximizethe use of available technology .the use of available technology .

opportunity to consider more overseasopportunity to consider more overseas

suppliersupplierThreatsThreats

Shopping culture has not developed in IndiaShopping culture has not developed in India

WindowWindow--shoppingshopping

Cultural VariationCultural Variation

CompetitionCompetition

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What Retail chain do you usually goWhat Retail chain do you usually go

to?to? ReliancemartReliancemart 3838

VishalmegamarVishalmegamar 4444Any otherAny other 1818

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How often do you visit a CoffeeHow often do you visit a Coffee

Shop?Shop? Once in a monthOnce in a month 4242

Twice in a monthTwice in a month 3838

Thrice in a monthThrice in a month 2020

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How much money do you usuallyHow much money do you usually

spend on shopping in a month?spend on shopping in a month? 00--2500 Rupees2500 Rupees 2525

25002500--7500 Rupees 527500 Rupees 52

75007500--12500 Rupees 1812500 Rupees 18Over 12500 RupeesOver 12500 Rupees 0505

money spent on shopping

25%

52%

18%

5%

0-2500

2500-7500

7500-12500

12500-more

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How much time do you usuallyHow much time do you usually

spend at a Shopping mart?spend at a Shopping mart? Lessthan1/2hour 12Lessthan1/2hour 12

1/21/2--1hour1hour 3030

11--2hours2hours 4949

Over 2 hoursOver 2 hours 0909

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How many people do you usuallyHow many people do you usually

go with?go with? AloneAlone 2020With1personWith1person 2525

22--4people4people 5151More than 4 peopleMore than 4 people0404

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FindingsFindings The choice of a store location has a profound effect onThe choice of a store location has a profound effect on

the entire business life of a retail operation. A badthe entire business life of a retail operation. A badchoice may all but guarantee failure, a good choice,choice may all but guarantee failure, a good choice,and success.and success.

Choosing a retail location is, at best, a riskyChoosing a retail location is, at best, a riskyundertaking. Considering the consequences ofundertaking. Considering the consequences ofchoosing a location that proves to be unsuitable.choosing a location that proves to be unsuitable.

Advertising plays a very important role in achievingAdvertising plays a very important role in achieving

growth .growth . Variety offered by any retail store is of very muchVariety offered by any retail store is of very much

important to attract all type of customersimportant to attract all type of customers

Choosing a retail location is, at best, a riskyChoosing a retail location is, at best, a risky

undertakingundertaking

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ConclusionConclusion

Given the developments and prospects, theGiven the developments and prospects, theIndian retail sector is in its nascent stage ofIndian retail sector is in its nascent stage of

evolution.While there are obstacles, there areevolution.While there are obstacles, there areclear opportunities in modern retailing in India.clear opportunities in modern retailing in India.There are many lessons that India can take fromThere are many lessons that India can take fromother countries, which have moved along theother countries, which have moved along the

path of retail evolution. The retail sector haspath of retail evolution. The retail sector hasproved to be of immense significant from macroproved to be of immense significant from macro--economic point of view.economic point of view.

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SuggestionsSuggestions

Include more trained sales person to help customersInclude more trained sales person to help customersin the store while shopping.in the store while shopping.

Improve quality of the products especially clothes.Improve quality of the products especially clothes.

Play good songs or soothing music in the storePlay good songs or soothing music in the storerather than cheap filmy songs.rather than cheap filmy songs.

Customer care service can be introducedCustomer care service can be introduced

More branded products can be displayed in theMore branded products can be displayed in the

store as people still prefer branded clothes thanstore as people still prefer branded clothes thanoffered by local vendors.offered by local vendors.

Should have parking spaces in front of every storeShould have parking spaces in front of every store

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