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CONTENTS
PREFACE
ACKNOWLEDGEMENT
CERTIFICATE
DECLARATION
1.Chapter -1
a. Introduction b. History c. Mission and Vision d. Brand Value
2. Chapter-2
a. Objective of the study
3. Chapter-3
a. Research Methodology
4. Chapter -4
a. Top Five brands of Mixer Grinder
1. Bajaj
2. Phillips
3. Jaipan
4. Kenstar
5. Prestige
5. Chapter – 7
a. Data Analysis and Interpretation
6. Limitation
7. Recommendation & Suggestions
8. Conclusion
9. Bibliography
INTRODUCTION OF MIXER GRINDER
In 1908 Herbert Johnson, an engineer for the Hobart Manufacturing Company,
invents an electric standing mixer. His inspiration came from observing a baker
mixing bread dough with a metal spoon; soon he was toying with a mechanical
counterpart. By 1915, his 80-quart mixer was standard equipment for most
large bakeries. In 1919 Hobart introduced the KitchenAid Food Preparer (stand
mixer) for the home
Invention: mixer, standing in 1908
Definition: noun / mix·er
Function: A mixer is a kitchen appliance intended for mixing, folding,
beating, and whipping food ingredients. Mixers come in two
major variations, hand mixers and stand mixers.
Inventor: Herbert Johnson
Criteria: First practical. Entrepreneur.
Like many home appliances, the standing mixer has industrial antecedents. In the 1908, engineer
Herbert Johnson was observing a baker mixing bread dough with a metal spoon; soon he was
toying with a mechanical counterpart. By 1915, his 80-quart Hobart mixer was standard
equipment on all U.S. Navy vessels, as well as in many commercial bakeries.
World War I intervened before Hobart could jump into the residential market, but by 1918,
company executives were testing models in their homes. "I don't care what you call it," legend
has one of the executives' spouses espousing, "all I know is it's the best kitchen aid I've ever
had."
The name stuck. The first 5-quart countertop KitchenAid mixers were not cheap:$189.50, or
about $2,000 in 2002 dollars. Weighing in at 65 pounds, they weren't convenient, either. But that
all changed in 1936, when pioneering industrial designer Egmont Ahrens trimmed the mixer
down and chopped the price to $55. The iconic Streamline shape has changed so little that
Ahrens' bullet silhouette is patented.
In the early years, retailers were slow to take on the KitchenAid mixer. To counter their
reluctance, Hobart established a direct sales force made up primarily of women who went door to
door offering demonstrations of the new food preparation tool. With the creation of citrus juicer
and food grinder attachments in 1919, KitchenAid mixers were on the road to becoming the
versatile "food preparation tools", as they were subsequently styled. Today's KitchenAid stand
mixers can be converted to anything from a pasta maker to a sausage stuffer or grain mill with
the addition of optional attachments.
The mixer's mechanics remain virtually unaltered, too. An attachment made in 1919 -- the pea
shucker, for instance -- will fit on today's model. Tens of millions of KitchenAid mixers have
been manufactured at the same Greenville, Ohio, factory that produced the first one in 1919.
KitchenAid may have been first, but the widespread acceptance of the electric standing mixer
actually belongs to a more populist-priced appliance, the Sunbeam MixMaster invented by Ivar
Jepson's. Sold at a fraction of the KitchenAid's price (in the early 1930s, it retailed for $18.25,
about $240 in 2002 dollars), the MixMaster caught on like wildfire. Within six years of its 1930
introduction -- and at the height of the Depression -- the company was selling 300,000
MixMasters a year.
Sunbeam put out its first hand-held MixMaster in 1952. Although the KitchenAid standing mixer
is the current market leader, the Sunbeam MixMaster remains a viable rival.
INDUSTRY PROFILE
Wet grinder, a grinder used with water. Wet grinders have a wide application in industry,
workshops, and commercial and domestic kitchens throughout Africa and Asia. Kitchen wet
grinders are very popular tools in the South Indian kitchen used to make paste out of soaked
grains and lentils.
At one time, a wet grinder consisted of a large rock with a hole in it, where a cylindrical rock
with a wooden handle fit in. The grain and lentil mixture was poured in with water and the
cylinder rotated by the handle on the top to grind the food together. The ground paste is used for
various food items like idli, dosa, sevai and vada.
The evolution of grinders has a dramatic change in the working. The earlier form of wet grinder
called "Attan Kallu" used mechanical energy in which the user had to rotate the top stone called
"Kullavi" to grind the medium. The invention of electricity led to the development of electric-
powered wet grinders. By this invention, the powered wet grinders have both the top and the
base stone rotating. These electric models were first introduced in restaurants, and later moved
into the home.
Most modern models still have stone components for the grinding action. The stone is usually
granite. The old manual grinding stones used to be refinished for better results. Modern stones
usually don't need refinishing, as they last much longer.
Despite these advances in bringing technology into Indian kitchens, there are limitations.
HISTORY AND MILESTONE OF MIXER GRINDER
1908 Herbert Johnson, an engineer, invents a standing mixer for mixing bread dough
1915 Hobart Mfg. Co, of Troy, Ohio begins selling 80 quart mixers to professional bakers
1919 Hobart, now called KitchenAid sells a "food preparer" (stand mixer) for the home
1930 Sunbeam MixMaster introduced selling at a fraction of the KitchenAid's price
1936 designer Egmont Ahrens trimmed the KitchenAid mixer down to a more convenient weight
1952 Sunbeam put out its first hand-held MixMaster
1954 you can now buy a KitchenAid mixer in a color other than white
mixer, electric mixer, mixmaster, standing mixer, hand held mixer, herbert johnson, hobart
manufacturing company, sunbeam, invention, history, inventor of, history of, who invented,
invention of, fascinating facts.
OBJECTIVES OF THE PROJECT
1. To know about the marketing strategies of top five brands of mixer grinder.
2. To know about the promotional policies of mixer grinder.
3. To know about the product and prices of mixer grinder.
4. To know about the brand awareness of mixer grinder.
5. To know about the availability of brand in the market.
RESEARCH METHODOLOGY
Research methodology is considered as the nerve of the project. Without a proper well-
organized research plan, it is impossible to complete the project and reach to any
conclusion. The project was based on the survey plan. The main objective of survey was
to collect appropriate data, which work as a base for drawing conclusion and getting
result. Therefore, research methodology is the way to systematically solve the research
problem. Research methodology not only talks of the methods but also logic behind the
methods used in the context of a research study and it explains why a particular method
has been used in the preference of the other methods
Research design
Research design is important primarily because of the increased complexity in the market
as well as marketing approaches available to the researchers. In fact, it is the key to the
evolution of successful marketing strategies and programmers. It is an important tool to
study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. A
research design specifies the methods and procedures for conducting a particular study.
According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of
investigation conceived as to obtain answers to research questions and to control
variance.
Research design specifies methods and procedures for study. In this study the company
was interested to know the demand of different consumer durable product, about
competitors, and potential for Mixer Grinder procedures to be used for the study among
retailers/dealer and. However it was exclusively personal interview.
Data Collection:
This report was prepared after collecting data from the retailers/ dealers and past data was
arranged from the various studies conducted in last few years and various other records of
company.
Primary Data:
These data were collected by personal interview with retailers/ dealer. For this purpose
questionnaires were prepared in such that all necessary data would be collected.
Secondary Data:
Information regarding the project, secondary data was also required. These data were
collected from various past studies and other sources of the company.
SAMPLING METHOD
Random Sampling method
SAMPLE SIZE
100 Customers
Research tools:
Questionnaires
RESEARCH AREA
SAGAR DISTRICT
TOP 5 BRANDS OF MIXER GRINDER
1. Bajaj
2. Phillips
3. Jaipan
4. Kenstar
5. Prestige
1. BAJAJ
INTRODUCTION OF THE COMPANY
Bajaj Electricals Ltd (BEL) (BSE: 500031) is an Indian consumer electrical
equipments manufacturing company based in Mumbai, Maharashtra.[5] It is a part of the
38,000 crore (US$6.92 billion) Bajaj Group. It has diversified with interests in lighting,
luminaries, appliances, fans, LPG based Generators,[6] engineering and projects. It main domains
are lighting, consumer durables, engineering and projects. Lighting includes lamps, tubes
and Luminaries. Consumer durables include appliances and fans. Engineering and projects
include transmission line towers, telecommunications towers, highmast, poles and special
projects, and others include die casting, Wind energy &Solar energy.[7] Some notable project
includes lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link[3]
It has 19 branch offices spread in different parts of the country with a chain of about 1000
distributors, 4000 authorized dealers, over 4,00,000 retail outlets and over 282 Customer Care
centers.
OUR VISION
We aim to bring greater happiness to our customers, through our products
and services, while continuously enhancing stakeholder value.
VALUES
Build Trust : We will conduct all our business dealings with fair and ethical business practices
and strive to build trust in the minds of all our stakeholders.
Belief in Excellence : We believe in setting higher levels of Excellence in all our actions and
will recognize and reward the excellence achieved by our team members.
Delighting Customers : We will delight our customers by providing them world-class products
and services and thereby enhance their quality of life.
Ensuring Accountability : We will work in a transparent, performance oriented environment
and define clear accountability for our employees, while empowering them to achieve their
performance goals with speed and efficiency.
Encouraging Teamwork : We will ensure dignity and respect for the individual while
encouraging Teamwork.
Personal Growth : Every employee will be enabled to learn at the work place with significant
opportunities for Personal Growth and Contribution to the organization.
HISTORY OF BAJAJ
Our Company was incorporated as Radio Lamp Works Limited under the Indian Companies Act,
1913 as a public company limited by shares, pursuant to a certificate of incorporation dated July
14, 1938. Subsequently the name of our Company was changed to Bajaj Electricals Limited,
pursuant to a fresh certificate of incorporation dated October 1, 1960.
In 1964, Matchwell Electricals (India) Limited, ("Matchwell"), a manufacturer of electric fans
became a subsidiary of our Company and subsequently, with effect from July 1, 1984, the
business and undertaking of Matchwell was amalgamated with our Company.
In the financial year 1993-1994, our Company entered into a joint venture with Black & Decker
Corporation, United States, for the manufacture and marketing of power tools, household
appliances, and related accessories, through a separate company named Black & Decker Bajaj
Private Limited, ("Black & Decker Bajaj"). During the financial year 1999-2000 Black & Decker
Bajaj became a 100% subsidiary of our Company upon our Company acquiring a further 50% of
the shareholding thereof from Black & Decker Corporation, pursuant to which Black & Decker
Bajaj was renamed as Bajaj Ventures Limited. However, in the financial year 2002-2003, our
Company divested 50% of its shareholding in Bajaj Ventures Limited and Bajaj Ventures
Limited ceased to be a subsidiary of our Company.
In January 1998, our Company established a new manufacturing unit at Chakan near Pune and
commenced operations of manufacturing of fans and die-cast components. The production of
fans at our manufacturing activities of the Matchwell unit also was gradually shifted to our
Chakan unit.
In September 1999, our Company established and commissioned a wind energy generation unit
with an installed capacity of 2.8 mega watts at Village Vankusawade, Tal. Patan, District Satara,
Maharashtra. The facility continues to run profitably till date.
In the year 2000-2001 our Company set-up our manufacturing facilities including a fabrication
unit and a galvanizing plant at Ranjangaon, near Pune for the manufacture of high masts, lattice
towers, and related products, and the said manufacturing facilities commenced commercial
production with effect from April 1, 2001.
In November 2002, our Company entered into a technical collaboration and brand licensing
agreement with Morphy Richards, United Kingdom, for the sales and marketing of electrical
appliances under the brand name of "Morphy Richards" in India.
In the financial year 2002-2003 our Company discontinued manufacturing die-cast components.
In the year 2005 our company entered into a Distribution agreement with Trilux Lenze of
Germany for high end technical lighting.
In the year 2007, we acquired 32% of the share capital of Starlite Lighting Limited, a company
engaged in the manufacture of Compact Fluorescent Lamps ("CFLs").
In 2012-2013, we have completely divested our stake and association with Black & Decker
Corporation, USA.
PRODUCTS OF MIXER GRINDER
Bajaj GX 11 Juicer Mixer Grinder Bajaj GX 7 3
Jars 500 Watts Juicer Mixer Grinder (White) 4,300/-
Black & Decker CJ 600 Citrus Juicer (White) rs 1085
Bajaj Twister 3 Jars 750 4,720 Bajaj GX 7 3 Jars 500 Wat...2,149
2. PHILLIPS
COMPANY PROFILE
Koninklijke Philips Electronics N.V. (Royal Philips Electronics, commonly known asPhilips)
(Euronext: PHIA, NYSE: PHG) is a Dutch multinational electronics company headquartered
in Amsterdam. It was founded in Eindhoven in 1891 by Gerard Philips and his father Frederik. It
is one of the largest electronics companies in the world and employs around 122,000 people
across more than 60 countries. [1]
Philips is organized into two main divisions: Philips Healthcare (formerly Philips Medical
Systems) and Philips Lighting. As of 2012 Philips is the largest manufacturer of lighting in the
world.[2] In 2013, the company sold off Philips Consumer Lifestyle (formerly Philips Consumer
Electronics and Philips Domestic Appliances and Personal Care) to Funai Electric Co. [3]
Philips has a primary listing on the Euronext Amsterdam stock exchange and is a constituent of
the AEX index. It has a secondary listing on the New York Stock Exchange.
Mission
Improving people’s lives through meaningful innovation.
Vision
At Philips, we strive to make the world healthier and more sustainable through innovation. Our
goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work
for people who share our passion. Together we will deliver superior value for our customers and
shareholders.
Behaviors’
Eager to win
Take ownership
Team up to excel
HISTORY
The Philips Company was founded in 1891 by Gerard Philips and his father Frederik. Frederik, a
banker based in Zaltbommel, financed the purchase and setup of a modest, empty factory
building in Eindhoven, where the company started the production of carbon-filament lamps and
other electro-technical products in 1892. This first factory has been adapted and is used as a
Museum devoted tolight sculpture[4]
In 1895, after a difficult first few years and near bankruptcy, the Philipses brought in Anton,
Gerard's younger brother by sixteen years. Though he had earned a degree in engineering, Anton
started work as a sales representative; soon, however, he began to contribute many important
business ideas. With Anton's arrival, the family business began to expand rapidly, resulting in the
founding of Philips Metaalgloeilampfabriek N.V. (Philips Metal Filament Lamp Factory Inc.) in
Eindhoven in 1907, followed in 1912 by the foundation of Philips Gloeilampenfabrieken N.V.
(Philips Lightbulb Factories Inc.). After Gerard and Anton Philips changed their family business
by founding the Philips incorporation, they laid the foundations for the later electronics
multinational.
In the 1920s, the company started to manufacture other products, such as vacuum tubes. In 1939
they introduced their electric razor, the Philishave (marketed in the USA using the Norelco brand
name). The "Chapel" is a radio with built-in loudspeaker, which was designed during the early
1930s.
2001 to 2011
In 2004, Philips abandoned the slogan "Let's make things better" in favour of a new one: "Sense
and simplicity".
In December 2005 Philips announced its intention to sell or demerge its semiconductor division.
On 1 September 2006, it was announced in Berlin that the name of the new company formed by
the division would be NXP Semiconductors. On 2 August 2006, Philips completed an agreement
to sell a controlling 80.1% stake in NXP Semiconductors to a consortium of private
equity investors consisting of Kohlberg Kravis Roberts & Co. (KKR), Silver Lake
Partners and AlpInvest Partners. On 21 August 2006, Bain Capital andApax Partners announced
that they had signed definitive commitments to join the acquiring consortium, a process which
was completed on 1 October 2006. In 2006 Philips bought out the company Lifeline
Systems headquartered in Framingham,Massachusetts.
In August 2007 Philips acquired the company Ximis, Inc. headquartered in El Paso, Texas for
their Medical Informatics Division.[15] In October 2007, it purchased a Moore Microprocessor
Patent (MPP) Portfolio license from The TPL Group.
On Friday, 21 December 2007 Philips and Respironics, Inc. announced a definitive merger
agreement pursuant to which Philips will commence a tender offer to acquire all of the
outstanding shares of Respironics for US$66 per share, or a total purchase price of
approximately €3.6 billion (US$5.1 billion) to be paid in cash upon completion.[16]
On 21 February 2008 Philips had completed its acquisition of VISICU Baltimore, Maryland
through the merger of its indirect wholly owned subsidiary into VISICU. As a result of that
merger, VISICU has become an indirect wholly owned subsidiary of Philips. VISICU was the
creator of the eICU concept of the use of Telemedicine from a centralized facility to monitor and
care for ICU patients.[17]
The Philips physics laboratory has scaled down. As of 2010, the company does not try to be
innovative in consumer electronics throughfundamental research, but continues to improve its
many consumer lifestyle products.
PRODUCTS OF MIXER GRINDER
Philips HR2775 Citrus Press Juicer Philips HL1618/02 Mixer Grinder
Rs 1,033 Rs 2,901
Philips HL7610 Mixer Grinder Philips HR2771 Citrus Press Juicer
Rs 2,274 Rs 779
3. JAIPAN
COMPANY PROFILE
Jaipan Industries Limited (BSE: 505840) is Indian home appliances company based
in Mumbai, Maharashtra, India. It manufactures and markets various Home Appliances and Non
stick cookware’s under the brand name of Jaipan.[3] It is also manufactures of consumer durable
products and Mobile handsets.[4] It also markets its products in a number of countries like Sri
Lanka, Mauritius, Bangladesh, Nepal, U.A.E.[5] It has more than 140 products, 125 distributors
and more than 6000 dealers across India. Its products include food processors, mixers, juicers,
hand mixers, blenders, irons, sandwich toasters,pop-up toasters, roti makers, mechanical
fans, home theatres, gas heaters, gas burners,water purifiers, vacuum cleaners, tea kettles, rice
cookers, dutch ovens, ovens, stainless cutlery and dinnersets.
MISSION AND VISSION
“Consumer satisfaction should be the first responsibility for any company”, Jaipan Industries
Limited has been following this philosophy from its very inception. And to provide value to the
consumer who benefit from its products, the company emphasize on total quality management
and integrity.
Jaipan Industries Limited has always believed that to be the best one should deliver the best.
Therefore the company constantly adapts itself to the changing environment and is strives very
hard to upgrade with technology. And for this the company creates an environment to encourage
and reward innovations, dedication and teamwork. The company believes that there is no short
cut to success, but only hard work and perseverance can lead to success. The company being
conscious of its responsibility to the society pledges to raise the standard of living of all citizens
by actively supporting any cause which is for the upliftment of the society.
Jaipan Industries Limited values the life of its consumers and therefore to make their living
happy and content, the company designs the most innovative and convenient to use products,
which would make their life easier and enjoyable.
HISTORY AND MILESTONE
2000 - Bombay-based Jaipan Industries Ltd. is making a foray into electronic relating with
Jaipan Rele Shoppe. The Company has set up a separate network of exclusive franchisee
retailers all over India. Jaipan Industries has declared a bonus share in the ratio of 1:5 and 6
percent dividend to its shareholders.
2002-Jaiprakash Industries Ltd has announced the following changes in the
management ,Resignation of Shri Sunny Gaur as Director of the company wef July 29,
2002.Appointment of Shri Samir Gaur as Director of the company wef July 29, 2002 in the
vacancy caused by the resignation of Shri Sunny Gaur and Whole-Time Director wef August 01,
2002.Appointment of
Shri Pankaj Gaur as Additional Director of the company wef July 29, 2002 and Whole-Time
Director wef August 01, 2002. -JaiPrakash Industries Ltd has informed BSE that Mr B K
Goswami has resigned as Director of the Company and Dr R C Vaish has been appointed as
Director of the Company w e f September 26, 2002 in the casual vacancy caused by the
resignation of Mr B K Goswami.
Jaipan has always nurtured an aim to achieve the most difficult target and set a record that
nobody can break. From a 25 mixer per day company today Jaipan is recognized as one of the
largest manufacturers with only one product, with the company Mixer Grinder, which is itself a
record. The same can be seen with Nonstick Cookware where the company was launched with a
production of 2500 pieces per month and today the company prospers with a sale of 1.45 lacs per
pieces per month.
The company has also achieved tie-ups with Kmart and now has set a goal to showcase its
products in Target and Wal-Mart, the two best stores of United States.
PRODUCTS OF MIXER GRINDER
Jaipan Juicy Juicer Mixer Grinder Jaipan Little Master Juicer Mixer Grinder
1,995/- 1,050/-
jaipan Juicer Mixer Grinder With 3 S.S. Jars JP_JMG3SS
4. KENSTAR
Kitchen Appliances India Limited launched its KENSTAR brand in India in October
1996. The trend of beating industry norms started with our fastest ever-nationwide launch. Post
that, Kenstar set up state-of-the-art manufacturing facilities at Aurangabad, Ahmednagar
(Maharashtra) and Salt Lake (Kolkata).
Today, through its 28 Sales & Service offices, 300 service franchisees and more than 3500 trade
partners, Kenstar is well connected throughout the country.And thanks to its impressive
product range (Microwave Ovens, Air Coolers, Vacuum Cleaners, Mixer Grinders, Food
Processors & host of other kitchen appliances), Kenstar enjoys the position of being one of the
most preferred premium brands in India.
Studies have shown that the Indian consumer is well aware of technical parameters and
quality expectations of mass consumer durables and expects the same to be delivered at
optimum price. Also, as India was slowly emerging as a market ready for new product
categories with sound technical support and trustworthy brands, Kenstar was one of the first
companies to recognize this trend in consumer psyche and decided to introduce its Microwave
Oven range. And needless to say, it became No.1 in the consumer preference with a surprising
momentum. Also, Kenstar spotted an opportunity in the then much-crowded unorganized sector
and introduced its own range of Air Coolers. Today, Kenstar enjoys the leader’s crown in the
category.
The consumer is delighted with the technical superiority and international aesthetics of
Kenstar products. Thus was formulated Kenstar’s corporate philosophy- “Complete
solutions for a complete home”. By introducing a range of product categories starting from
Electronic Irons to Mixer Grinders, and Microwave Ovens Kenstar happens to be the only
company to offer such a diverse product category to the world.
Thanks to our thrust for continuous technological upgradation and developing value for money
products, we, at Kenstar have set up its state-of-the-art Design & Development
department. This D&D facility is equipped with ultra modern facilities and highly qualified
manpower. Its continuous efforts are primarily concentrated towards meeting the needs of the
discerning consumer at the most optimum cost.
Kenstar also recognizes the importance of after-sales service to the consumer. Which is
why, we are constantly engaged in enhancing the level of consumer satisfaction - a truly
demanding task in itself. Our strong back-office support, the Kenstar Service Department has
developed a unique module of service that enables consumer attendance in less than 24
hours, starting from the time a complaint is launched in any part of the country.
Today, Kenstar shares the trust and happiness of millions of families across the world. We
feel this is only a step towards building an enduring relationship and introducing a world-class
lifestyle to every Indian. Keeping in with this tradition, more technology frontiers and more
products are being continuously developed and upgraded to provide the best value and comfort
to every household. In our brand promise itself lays the commitment to strive for a world-class
lifestyle and delivering the best in class offerings to all.
PRODUCTS OF MIXER GRINDER
Model Name :Prince Classic Model Name :Vivio DxMRP : Rs. 4395
MRP : Rs. 3075
Model Name: Super 6 Model Name: Crystalss MRP : Rs. 4395
MRP : Rs. 5495
5. PRESTIGE
COMPANY PROFILE
TTK Prestige Limited is part of TTK Group. Over the past five decades TTK Prestige Limited,
has emerged as India’s largest kitchen appliances company catering to the needs of home makers
in the country. Every Prestige brand product is built on the pillars of safety, innovation,
durability and trust, making the brand the first choice in millions of homes.
We always begin by understanding the needs and requirements of our customer and then we
design and deliver innovative products. TTK Prestige Limited is one of the world’s largest
manufacturers of Pressure Cookers and it has been forefront in introducing several innovations
like Gasket Release System (GRS), Gasket Offset Device (GOD) and Double Locking System,
all firsts in India. Prestige has been responsible for changing the cooking habits of millions in
India; it has demonstrated how one could cook meals in minutes, the healthy way.
TTK Prestige Limited has come a long way. Today, TTK Prestige Limited has the widest
product portfolio covering all aspects of the Kitchen making it the only brand to offer TOTAL
KITCHEN SOLUTIONS to the customer. The product range includes Pressure Cookers, Non-
Stick Cookware, Rice Cookers, OTG’s, Kitchen Hoods (Chimneys), Hobs, LP Gas Stoves,
Coffee Makers, Kettles, Sandwich Toasters and many other small electrical appliances. TTK
Prestige Limited also offers Modular Kitchen solutions with the widest range of options in terms
of design, choice of materials, accessories and hardware.
TTK Prestige Limited is also the first Kitchenware Company in India to receive the ISO 9001
Certification and the PED/CE Certification by TUV, Germany. Prestige has been awarded with
Selected “Super Brand” validated by Consumers and also it is the most preferred brand in
Kitchenware segment.
TTK Prestige Limited exports its products to USA, Europe, South Africa, Kenya, Australia,
Singapore, Middle East, Sri Lanka and many other countries. Products manufactured by TTK
Prestige Limited meets every relevant global standard such as CE, GS, UL etc.
Today, Prestige has matured from a traditional pressure cooker brand to complete kitchen
solution provider and we are working to improve and change the lifestyle of every Indian
household.
The company presently has manufacturing facilities in Hosur, Coimbatore and Roorkee and
distributes from sales branches located across the country to cater to the needs of specific
markets.
TTK Prestige Limited is listed on Mumbai Stock Exchange and National Stock Exchange of
India Limited.
COMPANY HISTORY - TTK PRESTIGE L
YEAR EVENTS 1955 - TTK Prestige Limited was incorporated as a Private Limited Company
at Madras under the name and style "T T Private Limited" on 22nd October 22nd. The registered
office was shifted to Bangalore and a fresh certificate of incorporation was obtained.
- The company became a deemed public limited company on and from June 15th 1988 under the
provisons of Section 43A of the Companies Act, 1956.
- In 1984 the Company launched "Prestige Pressure Pan". In 1992, the company successfully
launched its product under the brand name "Manttra" in the US market.
1990 - The Company's foods division launched ready-to-eat snacks, Fryums, in India.
1992 - The Company issue 95576 No. of Equity Shares were allotted during this year as fully
paid up Bonus Shares by capitalisation of reserves in the ratio of 1 : 1.
1994 - The name of the company was changed from TT Limited to TTK Prestige Limited on
23rd June, and a fresh certificate of incorporation was obtained from the Registrar of Companies.
- TTKPL commenced the manufacture of pressure cookers in 1959 with technical collaboration
from Prestige Group, U.K. who are the pioneers in the pressure cooker business.
- The Company's project for manufacture of Non-Stick Cookware with technical tie-up from
Dupont, U.S.A.has progressed satisfactorily.
- During the year, the Company alloted Bonus Shares at the rate of 1 share for every 3 shares
held aggregating to 3,82,304 shares of Rs.10 each on 30th June. The Company also issued
30,20,000 Equity shares of Rs.10 each at a premium of Rs.80 per share to the residents including
Financial Institutions and 3,00,000 shares of Rs.10 each at a premium of Rs.10 each at a
premium of Rs.115 per Share were alloted to Foreign Institutional Investors.
1995 - The Company issued through Prospectus 28.95 lakh equity shares of Rs.10/- each at a
premium of Rs.80 per share, which included a firm allotment of 55,000 shares to Unit Trust of
India.
1996 - During the current year, the company has introduced Silver Stone range in selective
markets and the same is well received. The company is also entering into Kitchen Tools Project
and necessary technical tie-up is being finalised.
1998 - The Company introduced new models in the US market which have been received well.
The Company has also made an entry into the UK and Australian markets during the year.
- Mr. T.T. Raghunathan, Dr. (Mrs.) Latha Jagannathan and Mr. K. Shankaran, the Directors
retire by rotation and are eligible for reappointment. Mr. T.T. Jagannathan has been re-appointed
as Managing Director for a period of five years from 1st July.
2000 - Mr. Jagannathan is appointed as the Chairman of the TTK Group and also the Managing
Director of TTK Prestige Ltd.
- TTK Group is close to finalising sale of foods division as part of its plant to exist the non-core
businesses.
- TTK LIG, a joint venture between Seton Scholl Healthcare Plc and TTK Group is the world's
largest condom maker, manufacturing close to a billion condoms per annum.
-The Company has launched Prestige Omega non-stick cookware.
2001 - The Company manufacturers of kitchenware, has launched a new range of vacuum flasks
with imported shells.
-TTK Prestige has launched vacuum flasks with imported shells.
- TTK Prestige chairman and managing director TT Jagannathan has been made executive
chairman with effect from 5th April.
2002-TTK Prestige Ltd has informed that Mrs Padma Narasimhan, a Director on the Board of
Directors passed away on September 11, 2002.
2003 TTK Prestige Ltd has recast its debt portfolio by converting majority of its borrowings into
ECBs and FCNRB loans aggregating to US$ 9.5 million
2004 The company inaugurated the exclusive TTK Prestige showroom in Vijayawada on May 7.
Shares of TTK Prestige Ltd delisted from the Madras Stock Exchange from May 31.
PRODUCTS OF MIXER GRINDER
Prestige Mixer Grinder 600 W Champion Prestige Wet Grinder Pwg 01
Prestige Mixer Grinder Deluxe Maha Prestige Mixer Grinder Jmg 02
DATA ANALYSIS AND INTERPRETATION
Q1. ARE YOU AWARE ABOUT MIXER GRINDER?
YES MO
78% 22%
YES MO0%
10%
20%
30%
40%
50%
60%
70%
80%
78%
22%
Series1
Q.2. DID YOU USE MIXER GRINDER?
YES NO
54% 46%
YES NO42%
44%
46%
48%
50%
52%
54%
56%
54%
46%
Series1
Q.3. WHICH BRAND DO YOU LIKE MOST OF MIXER GRINDER?
BAJAJ 28%
PHILLIPS 23%
JAIPAN 11%
KENSTAR 18%
PRESTIGE 20%
BAJAJ PHILLIPS JAIPAN KENSTAR PRESTIGE0%
5%
10%
15%
20%
25%
30% 28%
23%
11%
18%20%
Series1
Q.4. ARE YOU SATISFIED WITH THE PRODUCT AND PRICE OF MIXER
GRINDER?
YES NO
54% 44%
YES NO0%
10%
20%
30%
40%
50%
60%54%
44%
Series1
Q.5. WHY WHICH SOURCE YOU COME TO KNOW ABOUT THE BRANDS OF
MIXER GRINDER?
TV 42%
RADIO 12%
MAGAZINE 10%
NEWSPAPER 36%
TV RADIO MAGAZINE NEWSPAPER0%
5%
10%
15%
20%
25%
30%
35%
40%
45%42%
12%10%
36%
Series1
SUGGESTION AND RECOMMENDATION
Products should be enriched with offers in order to capture the market.
Location has to be improved, so that the working atmosphere, sales can be enhanced.
More number of branches has to be opened to improve sales.
Should maintain the documents properly so as to avoid confusion.
Sufficient persons have to be recruited for doing the jobs.
All the work should not be dumped to a single employee.
Attracting offers should be given to attract more profits.
Price of the products provided may be lowered in order to restore their position among
competitors.
QUESTIONNAIRE
1. NAME: ………………….. 2. AGE: ……………………..
3. OCCUPATION:…………………… 4. SEX:……………………..
1. ARE YOU AWRE ABOUT MIXER GRINDER?
A. YES B. NO
2. DID YOU USE MIXER GRINDER?
A. YES B. NO
3. DID YOU PURCHASE ANY PRODUCT OF SAMSUNG?
A. Yes B. NO
4. WHICH PRODUCT DO YOU LIKE MOST OF MIXER GRINDER?
A. BAJAJ B. PHILLIPS C. JAIPAN D. KENSTAR E. PRESTIGE
5. WHY WHICH SOURCE YOU COME TO KNOW ABOUT SAMSUNG?
A. T.V B. RADIO C. NEWSPAPER D MAGAZINES
THANKS FOR YOUR COOPERATION