+ All Categories
Home > Documents > Marketing strategies of TATA motors

Marketing strategies of TATA motors

Date post: 03-Jun-2018
Category:
Upload: ronak-surana
View: 227 times
Download: 1 times
Share this document with a friend

of 122

Transcript
  • 8/12/2019 Marketing strategies of TATA motors

    1/122

  • 8/12/2019 Marketing strategies of TATA motors

    2/122

  • 8/12/2019 Marketing strategies of TATA motors

    3/122

  • 8/12/2019 Marketing strategies of TATA motors

    4/122

  • 8/12/2019 Marketing strategies of TATA motors

    5/122

    http://en.wikipedia.org/wiki/Shareholder_valuehttp://en.wikipedia.org/wiki/Value-based_marketinghttp://en.wikipedia.org/wiki/Chartered_Institute_of_Marketinghttp://en.wikipedia.org/wiki/Sales_process_engineeringhttp://en.wikipedia.org/wiki/American_Marketing_Associationhttp://en.wikipedia.org/wiki/Target_marketshttp://en.wikipedia.org/wiki/Profit_%28accounting%29http://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Overcapacityhttp://en.wikipedia.org/wiki/Mature_markethttp://en.wikipedia.org/wiki/Outline_of_business_managementhttp://en.wikipedia.org/wiki/Marketing_managementhttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Customer_relationship_managementhttp://en.wikipedia.org/wiki/Customer_relationship_management
  • 8/12/2019 Marketing strategies of TATA motors

    6/122

    http://en.wikipedia.org/wiki/Creativityhttp://en.wikipedia.org/wiki/Market_segmentationhttp://en.wikipedia.org/wiki/Neurosciencehttp://en.wikipedia.org/wiki/Anthropologyhttp://en.wikipedia.org/wiki/Economicshttp://en.wikipedia.org/wiki/Mathematicshttp://en.wikipedia.org/wiki/Sociologyhttp://en.wikipedia.org/wiki/Psychologyhttp://en.wikipedia.org/wiki/Social_scienceshttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Distribution_%28business%29http://en.wikipedia.org/wiki/Advertising
  • 8/12/2019 Marketing strategies of TATA motors

    7/122

    http://en.wikipedia.org/wiki/Sellinghttp://en.wikipedia.org/wiki/Product_%28business%29http://en.wikipedia.org/wiki/Minimum_efficient_scalehttp://en.wikipedia.org/wiki/Minimum_efficient_scalehttp://en.wikipedia.org/wiki/Economies_of_scalehttp://en.wikipedia.org/wiki/Economies_of_scalehttp://en.wikipedia.org/wiki/Manufacturing
  • 8/12/2019 Marketing strategies of TATA motors

    8/122

  • 8/12/2019 Marketing strategies of TATA motors

    9/122

    http://en.wikipedia.org/wiki/Product_%28business%29http://en.wikipedia.org/wiki/Capital_goodhttp://en.wikipedia.org/wiki/Capital_goodhttp://en.wikipedia.org/w/index.php?title=Industrial_good&action=edit&redlink=1http://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Industrial_marketinghttp://en.wikipedia.org/wiki/Industrial_marketinghttp://en.wikipedia.org/wiki/Business_marketinghttp://en.wikipedia.org/wiki/Business_marketinghttp://en.wikipedia.org/wiki/Relationship_marketinghttp://en.wikipedia.org/wiki/Relationship_marketinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Personalized_marketinghttp://en.wikipedia.org/wiki/Market_segmenthttp://en.wikipedia.org/wiki/Affiliate_marketinghttp://en.wikipedia.org/wiki/Internet_marketinghttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Social_marketinghttp://en.wikipedia.org/wiki/Industrial_marketinghttp://en.wikipedia.org/wiki/Business_marketinghttp://en.wikipedia.org/wiki/Relationship_marketing
  • 8/12/2019 Marketing strategies of TATA motors

    10/122

    http://en.wikipedia.org/wiki/File:Business_Feedback_Loop.jpghttp://en.wikipedia.org/wiki/Brandinghttp://en.wikipedia.org/wiki/Social_marketinghttp://en.wikipedia.org/wiki/Social_marketing
  • 8/12/2019 Marketing strategies of TATA motors

    11/122

    http://en.wikipedia.org/wiki/Going_concernhttp://en.wikipedia.org/wiki/Business_entityhttp://en.wikipedia.org/wiki/Consumer_demandhttp://en.wikipedia.org/wiki/Good_%28economics%29http://en.wikipedia.org/wiki/Market_economy
  • 8/12/2019 Marketing strategies of TATA motors

    12/122

    http://en.wikipedia.org/wiki/Florida_Institute_of_Technologyhttp://en.wikipedia.org/wiki/RFIDhttp://en.wikipedia.org/wiki/RFIDhttp://en.wikipedia.org/wiki/Smart_cardhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/The_Economisthttp://en.wikipedia.org/wiki/Herd_behavior
  • 8/12/2019 Marketing strategies of TATA motors

    13/122

    http://en.wikipedia.org/wiki/Binomial_distributionhttp://en.wikipedia.org/wiki/Poisson_distributionhttp://en.wikipedia.org/wiki/Poisson_distributionhttp://en.wikipedia.org/wiki/Frequency_distributionhttp://en.wikipedia.org/wiki/Correlation_and_dependencehttp://en.wikipedia.org/wiki/Linear_regressionhttp://en.wikipedia.org/wiki/Chi-square_testhttp://en.wikipedia.org/wiki/Chi-square_testhttp://en.wikipedia.org/wiki/Statistical_hypothesis_testinghttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Quantitative_researchhttp://en.wikipedia.org/wiki/Reality_marketinghttp://en.wikipedia.org/wiki/Custom_mediahttp://en.wikipedia.org/wiki/Branded_contenthttp://en.wikipedia.org/wiki/Permission_marketinghttp://en.wikipedia.org/wiki/Diffusion_of_innovationshttp://en.wikipedia.org/wiki/Employer_brandinghttp://en.wikipedia.org/wiki/Internal_marketinghttp://en.wikipedia.org/wiki/EBayhttp://en.wikipedia.org/wiki/Amazon.comhttp://en.wikipedia.org/wiki/Massachusettshttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Columbia_University
  • 8/12/2019 Marketing strategies of TATA motors

    14/122

    http://en.wikipedia.org/wiki/Crunchy_Nut_Cornflakeshttp://en.wikipedia.org/wiki/Frosted_Flakeshttp://en.wikipedia.org/wiki/Kellogs#Cerealhttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Market_researchhttp://en.wikipedia.org/wiki/Marketing_research
  • 8/12/2019 Marketing strategies of TATA motors

    15/122

    http://en.wikipedia.org/wiki/Business_strategyhttp://en.wikipedia.org/wiki/Marketing_strategy
  • 8/12/2019 Marketing strategies of TATA motors

    16/122

  • 8/12/2019 Marketing strategies of TATA motors

    17/122

    http://en.wikipedia.org/wiki/Business-to-businesshttp://en.wikipedia.org/wiki/Business-to-businesshttp://en.wikipedia.org/wiki/Business-to-consumer
  • 8/12/2019 Marketing strategies of TATA motors

    18/122

    http://en.wikipedia.org/wiki/Services_marketinghttp://en.wikipedia.org/wiki/Telegraphy#Telexhttp://en.wikipedia.org/wiki/Snail_mailhttp://en.wikipedia.org/wiki/Cellphonehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/Netbookhttp://en.wikipedia.org/wiki/MKIShttp://en.wikipedia.org/wiki/Marketing_researchhttp://en.wikipedia.org/wiki/Marketing_researchhttp://en.wikipedia.org/wiki/Information_systemhttp://en.wikipedia.org/wiki/Marketing_management
  • 8/12/2019 Marketing strategies of TATA motors

    19/122

    http://en.wikipedia.org/wiki/Academiahttp://en.wikipedia.org/wiki/Fortune_500http://en.wikipedia.org/wiki/Albert_S_Humphreyhttp://en.wikipedia.org/wiki/Businesshttp://en.wikipedia.org/wiki/Projecthttp://en.wikipedia.org/wiki/Strategic_planning
  • 8/12/2019 Marketing strategies of TATA motors

    20/122

    http://en.wikipedia.org/wiki/Critical_success_factorhttp://en.wikipedia.org/wiki/Gap_analysishttp://en.wikipedia.org/wiki/PESTLEhttp://en.wikipedia.org/wiki/PESThttp://en.wikipedia.org/wiki/Corporate_planninghttp://en.wikipedia.org/wiki/Viability_studyhttp://en.wikipedia.org/wiki/Crisis_managementhttp://en.wikipedia.org/wiki/Non-profit_organizations
  • 8/12/2019 Marketing strategies of TATA motors

    21/122

  • 8/12/2019 Marketing strategies of TATA motors

    22/122

  • 8/12/2019 Marketing strategies of TATA motors

    23/122

  • 8/12/2019 Marketing strategies of TATA motors

    24/122

  • 8/12/2019 Marketing strategies of TATA motors

    25/122

  • 8/12/2019 Marketing strategies of TATA motors

    26/122

  • 8/12/2019 Marketing strategies of TATA motors

    27/122

  • 8/12/2019 Marketing strategies of TATA motors

    28/122

  • 8/12/2019 Marketing strategies of TATA motors

    29/122

  • 8/12/2019 Marketing strategies of TATA motors

    30/122

  • 8/12/2019 Marketing strategies of TATA motors

    31/122

  • 8/12/2019 Marketing strategies of TATA motors

    32/122

    http://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Dharwadhttp://en.wikipedia.org/wiki/Sanandhttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Pantnagarhttp://en.wikipedia.org/wiki/Jamshedpurhttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Locomotiveshttp://en.wikipedia.org/wiki/Commercial_vehicleshttp://en.wikipedia.org/wiki/Commercial_vehicleshttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Multinational_corporation
  • 8/12/2019 Marketing strategies of TATA motors

    33/122

  • 8/12/2019 Marketing strategies of TATA motors

    34/122

  • 8/12/2019 Marketing strategies of TATA motors

    35/122

  • 8/12/2019 Marketing strategies of TATA motors

    36/122

  • 8/12/2019 Marketing strategies of TATA motors

    37/122

  • 8/12/2019 Marketing strategies of TATA motors

    38/122

  • 8/12/2019 Marketing strategies of TATA motors

    39/122

    http://animatedcollapse.toggle%28%27cont13%27%29/http://animatedcollapse.toggle%28%27cont12%27%29/http://animatedcollapse.toggle%28%27cont11%27%29/http://animatedcollapse.toggle%28%27cont10%27%29/http://animatedcollapse.toggle%28%27cont9%27%29/http://animatedcollapse.toggle%28%27cont8%27%29/http://animatedcollapse.toggle%28%27cont7%27%29/http://animatedcollapse.toggle%28%27cont5%27%29/http://animatedcollapse.toggle%28%27cont6%27%29/
  • 8/12/2019 Marketing strategies of TATA motors

    40/122

  • 8/12/2019 Marketing strategies of TATA motors

    41/122

  • 8/12/2019 Marketing strategies of TATA motors

    42/122

  • 8/12/2019 Marketing strategies of TATA motors

    43/122

  • 8/12/2019 Marketing strategies of TATA motors

    44/122

  • 8/12/2019 Marketing strategies of TATA motors

    45/122

  • 8/12/2019 Marketing strategies of TATA motors

    46/122

  • 8/12/2019 Marketing strategies of TATA motors

    47/122

  • 8/12/2019 Marketing strategies of TATA motors

    48/122

  • 8/12/2019 Marketing strategies of TATA motors

    49/122

  • 8/12/2019 Marketing strategies of TATA motors

    50/122

  • 8/12/2019 Marketing strategies of TATA motors

    51/122

  • 8/12/2019 Marketing strategies of TATA motors

    52/122

  • 8/12/2019 Marketing strategies of TATA motors

    53/122

  • 8/12/2019 Marketing strategies of TATA motors

    54/122

  • 8/12/2019 Marketing strategies of TATA motors

    55/122

  • 8/12/2019 Marketing strategies of TATA motors

    56/122

  • 8/12/2019 Marketing strategies of TATA motors

    57/122

  • 8/12/2019 Marketing strategies of TATA motors

    58/122

  • 8/12/2019 Marketing strategies of TATA motors

    59/122

  • 8/12/2019 Marketing strategies of TATA motors

    60/122

  • 8/12/2019 Marketing strategies of TATA motors

    61/122

  • 8/12/2019 Marketing strategies of TATA motors

    62/122

  • 8/12/2019 Marketing strategies of TATA motors

    63/122

  • 8/12/2019 Marketing strategies of TATA motors

    64/122

  • 8/12/2019 Marketing strategies of TATA motors

    65/122

  • 8/12/2019 Marketing strategies of TATA motors

    66/122

  • 8/12/2019 Marketing strategies of TATA motors

    67/122

  • 8/12/2019 Marketing strategies of TATA motors

    68/122

  • 8/12/2019 Marketing strategies of TATA motors

    69/122

  • 8/12/2019 Marketing strategies of TATA motors

    70/122

  • 8/12/2019 Marketing strategies of TATA motors

    71/122

  • 8/12/2019 Marketing strategies of TATA motors

    72/122

    http://www.marketingteacher.com/lesson-store/lesson-swot.html
  • 8/12/2019 Marketing strategies of TATA motors

    73/122

  • 8/12/2019 Marketing strategies of TATA motors

    74/122

  • 8/12/2019 Marketing strategies of TATA motors

    75/122

  • 8/12/2019 Marketing strategies of TATA motors

    76/122

  • 8/12/2019 Marketing strategies of TATA motors

    77/122

  • 8/12/2019 Marketing strategies of TATA motors

    78/122

  • 8/12/2019 Marketing strategies of TATA motors

    79/122

  • 8/12/2019 Marketing strategies of TATA motors

    80/122

  • 8/12/2019 Marketing strategies of TATA motors

    81/122

  • 8/12/2019 Marketing strategies of TATA motors

    82/122

  • 8/12/2019 Marketing strategies of TATA motors

    83/122

  • 8/12/2019 Marketing strategies of TATA motors

    84/122

  • 8/12/2019 Marketing strategies of TATA motors

    85/122

  • 8/12/2019 Marketing strategies of TATA motors

    86/122

  • 8/12/2019 Marketing strategies of TATA motors

    87/122

  • 8/12/2019 Marketing strategies of TATA motors

    88/122

  • 8/12/2019 Marketing strategies of TATA motors

    89/122

  • 8/12/2019 Marketing strategies of TATA motors

    90/122

  • 8/12/2019 Marketing strategies of TATA motors

    91/122

  • 8/12/2019 Marketing strategies of TATA motors

    92/122

  • 8/12/2019 Marketing strategies of TATA motors

    93/122

  • 8/12/2019 Marketing strategies of TATA motors

    94/122

  • 8/12/2019 Marketing strategies of TATA motors

    95/122

  • 8/12/2019 Marketing strategies of TATA motors

    96/122

  • 8/12/2019 Marketing strategies of TATA motors

    97/122

  • 8/12/2019 Marketing strategies of TATA motors

    98/122

  • 8/12/2019 Marketing strategies of TATA motors

    99/122

  • 8/12/2019 Marketing strategies of TATA motors

    100/122

  • 8/12/2019 Marketing strategies of TATA motors

    101/122

  • 8/12/2019 Marketing strategies of TATA motors

    102/122

  • 8/12/2019 Marketing strategies of TATA motors

    103/122

  • 8/12/2019 Marketing strategies of TATA motors

    104/122

  • 8/12/2019 Marketing strategies of TATA motors

    105/122

  • 8/12/2019 Marketing strategies of TATA motors

    106/122

  • 8/12/2019 Marketing strategies of TATA motors

    107/122

  • 8/12/2019 Marketing strategies of TATA motors

    108/122

  • 8/12/2019 Marketing strategies of TATA motors

    109/122

  • 8/12/2019 Marketing strategies of TATA motors

    110/122

  • 8/12/2019 Marketing strategies of TATA motors

    111/122

  • 8/12/2019 Marketing strategies of TATA motors

    112/122

  • 8/12/2019 Marketing strategies of TATA motors

    113/122

  • 8/12/2019 Marketing strategies of TATA motors

    114/122

  • 8/12/2019 Marketing strategies of TATA motors

    115/122

  • 8/12/2019 Marketing strategies of TATA motors

    116/122

  • 8/12/2019 Marketing strategies of TATA motors

    117/122

  • 8/12/2019 Marketing strategies of TATA motors

    118/122

  • 8/12/2019 Marketing strategies of TATA motors

    119/122

  • 8/12/2019 Marketing strategies of TATA motors

    120/122

  • 8/12/2019 Marketing strategies of TATA motors

    121/122

  • 8/12/2019 Marketing strategies of TATA motors

    122/122


Recommended