Date post: | 20-Dec-2015 |
Category: |
Documents |
View: | 217 times |
Download: | 0 times |
marketing strategies to succeed in the global community
Steve Mezak, CEOAccelerance, Inc.
author of
Software without Borders: A Step-By-Step Guide to Outsourcing
Your Software Development
March 2006 | 2© 2006 Accelerance, Inc.
Kelly’s VC Pitch
March 2006 | 3© 2006 Accelerance, Inc.
Today you are expected to develop your software outside of the United States…
• Where?– In which country or continent?
• Who?– Which vendor?
• What?– What must you do to get good results?
• How?– How will you track their progress?
March 2006 | 4© 2006 Accelerance, Inc.
Where to Outsource?
• Language & culture• IPR protection• Time zone issues• 80% goes to India• How about you?
Argentina Belarus Bulgaria China Costa Rica Czech Rep. Egypt Hungary India
Pakistan Nepal Philippines Poland Romania Russia Turkey
Vietnam
USA
Mexico
Ukraine
March 2006 | 5© 2006 Accelerance, Inc.
How to Select Your Outsourcing Vendor
• Technical skills– Java, .NET, C++, PHP– Embedded / Mobile– Database, Web
• Positive happy references• Beware of “body shops”• Only services, no products• Careful evaluation can
takes months The danger of choosingthe wrong vendor
March 2006 | 6© 2006 Accelerance, Inc.
Source, Screen & Select Your Vendor
• Source – from a large list of choices
• Screen – Using 15 criteria– Make a short list
• Select based on the 3 R’s– References– Rates– Resumes
Enter Your Requirements
Weight (1=lo to 5=hi)
1 Technical Expertise I .NET 5
2 Technical Expertise II SQL Server 5
3 Technical Expertise III C# 5
4Software Develop
Method Any 1
5 Size of Team Needed 10 1
6 Core Team Ed. Reqs Any 1
7 Certified & Awards None 1
8 Target Country Any 1
9 Target Region Any 1
10 Workday Overlap All Day 1
11 US-Based Staff Yes 1
12 English Skills Excellent 1
13 Relative Cost Low 1
14 BOT Capability No 1
15 Subsidiary Creation No 1
March 2006 | 7© 2006 Accelerance, Inc.
The Accelerance Outsourcing Jumpstart Matrix
March 2006 | 8© 2006 Accelerance, Inc.
Accelerance Outsourcing Jumpstart
• By Country or Technology or Industry
• By Country and Technology
March 2006 | 9© 2006 Accelerance, Inc.
Creating Your Own Offshore Subsidiary
• Only for > 50 engineers• Lower costs – 1/3 rule• Build, Operate & Transfer• Fixed vs. variable cost• Beach head in new market• IP > Subsidiary
Your new offshoreoperation
March 2006 | 10© 2006 Accelerance, Inc.
Designing Your Software for Outsourcing
• Requirements but no long specs• Use cases or user stories
– The who & the how– Use screen shots of existing app
• Screen mock-ups in HTML– Link to demo for prospects
Extracting use cases froman Accelerance client
March 2006 | 11© 2006 Accelerance, Inc.
Controlling Your Outsourcing
• Keeping in touch with your team– Email, IM & VOIP
• Agile & test-driven development– Frequent iterations– Users as part of development process– Test first, then write code
• On-line system for tracking outsourcing• Travel
March 2006 | 12© 2006 Accelerance, Inc.
Protecting Your Intellectual Property
• 5 levels of IP risk– Very low - standard / old tech widely available and understood
– Low - some IP exposed but practical use by others is limited
– Neutral - some IP exposed, partition software to limit danger
– Moderate - consider using multiple teams to limit access to all IP
– Serious - risk may overwhelm the benefits of outsourcing
• 3 kinds of protection– Technical, Legal & Physical
• Open source licensing dangers
March 2006 | 13© 2006 Accelerance, Inc.
The Future of Outsourcing
• Globalization 3.0– A flat world of freelancers– And smaller, agile vendors– Not just multinationals anymore
• New countries & regions– South America– Middle East– Africa
• Vendor selection by industry & domain experience
March 2006 | 14© 2006 Accelerance, Inc.
Outsourcing Info & Services from Accelerance
• Free Report: The Seven Deadly Dangers of Outsourcing• Free Bi-weekly Runtime eZine
– Do’s and Don’ts of outsourcing – Latest trends
• Software without Borders book – May publication• New low-cost Outsourcing Jumpstart service - $497
– Contacts with 5 pre-qualified vendors– By country and/or technology– Fourteen-page vendor selection guide– Hour of expert consulting to help make final selection
March 2006 | 15© 2006 Accelerance, Inc.
What ever happened to Kelly?
3062 Woodside RoadWoodside, CA 94062(650) 851-8010www.buckswoodside.com
Noted Silicon Valley VCbreakfasthangout