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· Better marketing strategy, better business competitiveness level. ... D'Cruz and Rugman (1992)...

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Page 1: · Better marketing strategy, better business competitiveness level. ... D'Cruz and Rugman (1992) and Hamel and Prahalad (1989). All items used were based on a Likert

Page 2: · Better marketing strategy, better business competitiveness level. ... D'Cruz and Rugman (1992) and Hamel and Prahalad (1989). All items used were based on a Likert

Page 3: · Better marketing strategy, better business competitiveness level. ... D'Cruz and Rugman (1992) and Hamel and Prahalad (1989). All items used were based on a Likert

Page 4: · Better marketing strategy, better business competitiveness level. ... D'Cruz and Rugman (1992) and Hamel and Prahalad (1989). All items used were based on a Likert

Page 5: · Better marketing strategy, better business competitiveness level. ... D'Cruz and Rugman (1992) and Hamel and Prahalad (1989). All items used were based on a Likert

Page 6: · Better marketing strategy, better business competitiveness level. ... D'Cruz and Rugman (1992) and Hamel and Prahalad (1989). All items used were based on a Likert

Page 7: · Better marketing strategy, better business competitiveness level. ... D'Cruz and Rugman (1992) and Hamel and Prahalad (1989). All items used were based on a Likert

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