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Marketing strategy in Rural Market in india. Ppt

Date post: 14-Nov-2014
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MARKETING STRATEGIES FOR RURAL INDIAN MARKETS Submitted By: Sandeep Singh Bhadwal - 10 Twarit Bhargava - 12 Rajinder Dhindsa - 19 Gaurav Gupta - 26 Saurabh Kumar
Transcript

MARKETING STRATEGIES FOR Submitted By: RURAL INDIAN MARKETSSandeep Singh Bhadwal - 10 Twarit Bhargava Rajinder Dhindsa GauravGupta SaurabhKumar Alpana Sarangi - 12 - 19 - 26 - 41 - 61

TAXONOMY OF RURAL MARKET

Constituents :

Agricultural and allied activities, Poultry farming, Fishing, Animal husbandry, Cottage Industries, Panchayat office etc.

Products :

Consumables, seeds, Fertilizers, Pesticides, Petroll diesel etc.

Durables :

Tillers, Tractors, Pump sets, Generators, Boat etc.

MARKET DIFFERENCES WITH URBAN MARKET

Distribution Channel Includes:


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