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8/9/2019 Marketing Strategy of Philips
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FJ1/ MKTG PRESENTATIONFJ1/ MKTG PRESENTATION 11
PRESENTED BY
VIKAS THAREJATHANG LIAN KHUP
VIJAYA RAGAVAN
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INTRODUCTIONINTRODUCTION
PhilipsPhilips AmbilightAmbilight Flat TV 42PF9831Flat TV 42PF9831
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MARKETING STRATEGYMARKETING STRATEGY
4 Ps4 Ps
SWOT AnalysisSWOT Analysis
8/9/2019 Marketing Strategy of Philips
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4 Ps4 Ps
PRODUCTPRODUCT
PhilipsPhilips AmbilightAmbilight Flat TV 42PF9831Flat TV 42PF9831
AmbilightAmbilight Full SurroundFull Surround
CineosCineos Flat TV with Pixel Plus 3 HDFlat TV with Pixel Plus 3 HD
High Definition LCD WXGAHigh Definition LCD WXGA
Compact Lambda 4 Sound SubwooferCompact Lambda 4 Sound Subwoofer
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4 Ps4 Ps
PRICEPRICE
3232--inchinch AmbilightAmbilight TVTV -- Rs 1,14,990Rs 1,14,990
4242--inchinch AmbilightAmbilight TVTV -- Rs 2,49,990Rs 2,49,990
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4 Ps4 Ps
PLACEPLACE
Select multiSelect multi--brand Consumer Electronics outlets.brand Consumer Electronics outlets.
Philips ARENAs across the country.Philips ARENAs across the country.
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4 Ps4 Ps
PROMOTIONPROMOTION
Launched by KatrinaLaunched by Katrina KaifKaif
Electronic MediaElectronic Media
Print MediaPrint Media
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SWOT ANALYSISSWOT ANALYSIS
STRENGTHSSTRENGTHS
Scientifically ProvenScientifically Proven -- Ease Eye Fatigue and StrainEase Eye Fatigue and Strain
New TechnologyNew Technology AmbilightAmbilight
ConnectivityConnectivity HDMI & USBHDMI & USB
Energy EfficientEnergy Efficient
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SWOT ANALYSISSWOT ANALYSIS
WEAKNESSESWEAKNESSES
Only Two Models Launched in IndiaOnly Two Models Launched in India
High PriceHigh Price
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SWOT ANALYSISSWOT ANALYSIS
OPPORTUNITIESOPPORTUNITIES
Ranked by Dow Jones & Co as an Emerging GlobalRanked by Dow Jones & Co as an Emerging Global
Leader in Consumer ProductsLeader in Consumer Products
Capturing market by fulfilling consumer requirements.Capturing market by fulfilling consumer requirements.
Differentiated productDifferentiated product
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SWOT ANALYSISSWOT ANALYSIS
THREATSTHREATS
Brands like LG and SamsungBrands like LG and Samsung
Not Many Buyers Due to High PriceNot Many Buyers Due to High Price
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