Marketing the

Way

Founders of Disney

Walt Disney Roy O Disney

“ I am interested in entertaining people, in bringing pleasure, particularly laughter, to others, rather than being concerned with expressing myself with obscure creative impression.” ~Walt Disney

Marketing Strategy

The most famous character of Disney

Mickey Mouse

First full length film of Disney

Animation Classics by Disney

Disney World Theme Park In Florida

New Movies to connect with core family oriented consumers

Journey to excellence ....

Disney launched it’s channel to feature its cartoon character which lead to high increase in it’s revenue.

“Disney Sunday Night Movie” connected the brand to variety of audiences around the world.

Disney has 11 theme parks around the world, generating 20.7% of its profit.

Recently Disney acquired these brands

Launching Disney Infinity, company entered in gaming industry allowing customers to play with many of the Disney characters.

Company connects with customer across the world by innovative ways through e-mails, website, blogs, advertisement etc.

Disney’s recent campaign “ Let The Memories Begin” helps customers make unforgettable family memories.

Disney is the 13th most powerful brand in world, with $45 billion revenue in year

2013.

DisclaimerCreated by Himanshu Maurya, NIT Raipur,

during marketing internship by Prof. Sameer Mathur, IIM Lucknow