Date post: | 21-Oct-2014 |
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Education |
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Marketing the Mobile Part of Your Library
Bohyun Kim
Digital Access Librarian, Florida International University Medical Library
Slides: http://slideshare.net/bohyunkim
http://bohyunkim.net/blog | Twitter: @bohyunkim
Handheld Librarian Online Conference VII
August 15, 2012
Marketing
Flickr http://www.flickr.com/photos/ferret111/5571051621
A step extra but essential• Awareness• Message (Brand)• User experience • Patron satisfaction• Customer loyalty
Awareness
http://expressiol.blogspot.com/2011/02/future-starbucks-menu-interface.html
What is available?
http://www.cspinet.org/menulabeling/boards.html
Brand and Message
Brand and Message
More examples•Apple, Think outside of a box.
•AT&T, The world’s networking company.
•DuPont, The miracles of science.
•IBM, Solutions for a small planet.
•Intel, Intel Inside.
•L’Oreal, Because I’m worth it.
•Nike, Just do it.
•Publix, Where shopping is pleasure.
•Subway, Eat fresh.
•Toyota, Get the feeling.
•VISA, It’s everywhere you want to be.
What is your library’s message?
• Boston Public Library: BPL - What do you want to know?
• University of Florida - Borland Library, : Opening the door to knowledge
• New Castle Public Library: Promoting lifelong learning for persons of all ages
• Cambridge University Business School - Judge Library: We don’t just stamp your books.
• Santa Barbara City College - Luria Library: Explore. Learn. Grow.
What does your library space say to your patrons?
Image from : http://library.fiu.edu and http://anneknock.com/tag/libraries/
Library entrance
Engineering Library at University of Nevada, Reno. Images from the presentation by Bohyun Kim, Tod Colegrove, Jason Clark at ALA 2012.http://www.slideshare.net/bohyunkim/i-can-do-it-all-by-mysef-exploring-new-roles-for-libraries-and-mediating-technologies-in-addressing-the-diy-mindset-of-library-patrons
One of the coolest library buildings…
I would have never known…
Mobile part of your library• Mobile e-readers• Mobile e-books• Mobile devices
(e.g. Flip camera, iPod touch, laptop, etc.)• Mobile resources (Part of your library collection)• Mobile services (e.g. Facebook, SMS reference, etc.)• Mobile website
What not show what you got?
Florida International University Green Library
This is good but…
This is better.
Howe Library http://www.vnews.com/08062010/6903185.htm
Making e-books visible
Florida International University Green Library.Images from Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL TechConnect Blog, http://acrl.ala.org/techconnect/?p=498
Intrigue!
Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation: http://connect.ala.org/node/176080
Draw attention
Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation: http://connect.ala.org/node/176080
A successful program can be your best marketing.
NCSU Libraries – Image from Anne Burke’s presentation http://connect.ala.org/node/176080
QR Code Booklet
Images from Benjamin Rawlins’ presentation“Mobile Services & QR Codes” : http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/
Mobile databases explained in paper
Images from Benjamin Rawlins’ presentation“Mobile Services & QR Codes” : http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/
Advertise where patrons are.
Florida International University Medical Library
Engage!
Florida International University Medical Library
Visibility
Boise State University LibGuideshttp://guides.boisestate.edu/content.php?pid=141622&sid=1552856
Florida International University Medical Library
Utilize the physical space
Kansas State University Library.https://blogs.k-state.edu/it-news/2011/05/10/qr-codes-free-tools-quick-access-to-all-kinds-of-data/
Miami University Library, OH. http://www.epic-business.com/qr-code-use-miami-university/
What about this?
“All our mobile stuff is listed on the library mobile website!”
How discoverable is your library’s mobile website?
Flickr http://www.flickr.com/photos/vshioshvili/6052840960/
Auto redirect
Notify
Notify
?
Don’t hide your mobile site
For potential revisito
rs
Picking the right tool& Using it appropriately
Flickr http://www.flickr.com/photos/39718079@N00/261054170/lightbox/
References• Anne Burke, “Demystifying the Library with Game-Based Mobile Learning,” ACRL
TechConnect Blog, July 30, 2012. http://acrl.ala.org/techconnect/?p=1418.• Benjamin Rawlins, “Mobile Services & QR Codes,”
http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/• Bohyun Kim, “Afraid of Marketing? How About a Tagline?,” Library Hat, Jan. 27, 2011. • Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL
TechConnect Blog, March 21, 2012. http://acrl.ala.org/techconnect/?p=498.• “Library Taglines,” Getting Attention,
http://gettingattention.org/nonprofit-taglines/database/library_taglines.html?order=field_tagline_value&sort=desc.
• Gimme. http://gimme.scottsdalelibrary.org/• “Presentations at LITA Mobile Computing IG meeting at ALA 2012 Annual
Conference,” ALA Connect. (Includes presentations about NCSU Libraries’ Scavenger Hunt and Gimme app from the Scottsdale Public Library) http://connect.ala.org/node/176080
• FIU Medical Library, Facebook. http://facebook.com/fiumedlib.*** See other references in the slides.
Questions?