Marketing To Kids
In the months of November and December children will spend 160 billion.
Toys sales have dropped.
Answer- Market more
Six strategies marketers use to get kids to want stuff bad
Wal-Mart
Children add the items they want.
Techie Wish-list
Best way to build brands is 30 second ads
Some companies spend entire budget on tv ads
TV does it best
http://www.youtube.com/watch?v=IOEFiFSM5GM&feature=related
Big screen icons as toys
Pirates
“If you hook a kids heart, a parents wallet will follow”
Big Screen Hype
Scholastic Turned to
toys/games “The world is
changing.”
#4 Books as toys
http://www.youtube.com/watch?v=xFCcN146WBw
250,000 units in first day Caused toy shortage
#5 Faux toy shortages
Target kids who ride school bus
Public outrage over ads
2004-2009 10,000 buses
#6 Bus Radio
What are some examples you can remember from your childhood?
Is this ethically?
What would be an appropriate approach to marketing to kids?
http://www.usatoday.com/money/advertising/2006-11-21-toy-strategies-usat_x.htm