In the months of November and December children will spend 160 billion.
Toys sales have dropped.
Answer- Market more
Six strategies marketers use to get kids to want stuff bad
Best way to build brands is 30 second ads
Some companies spend entire budget on tv ads
TV does it best
http://www.youtube.com/watch?v=IOEFiFSM5GM&feature=related
Big screen icons as toys
Pirates
“If you hook a kids heart, a parents wallet will follow”
Big Screen Hype
http://www.youtube.com/watch?v=xFCcN146WBw
250,000 units in first day Caused toy shortage
#5 Faux toy shortages
What are some examples you can remember from your childhood?
Is this ethically?
What would be an appropriate approach to marketing to kids?