+ All Categories
Home > Documents > Marketing To Kids

Marketing To Kids

Date post: 30-Dec-2015
Category:
Upload: lee-chan
View: 19 times
Download: 0 times
Share this document with a friend
Description:
Marketing To Kids. By Cam Larsen and Jordan Jenkins. Six strategies marketers use to get kids to want stuff bad. In the months of November and December children will spend 160 billion. Toys sales have dropped. Answer- Market more. Techie Wish-list. Wal-Mart - PowerPoint PPT Presentation
Popular Tags:
10
By Cam Larsen and Jordan Jenkins Marketing To Kids
Transcript

By Cam Larsen and Jordan Jenkins

Marketing To Kids

In the months of November and December children will spend 160 billion.

Toys sales have dropped.

Answer- Market more

Six strategies marketers use to get kids to want stuff bad

Wal-Mart

Children add the items they want.

Techie Wish-list

Best way to build brands is 30 second ads

Some companies spend entire budget on tv ads

TV does it best

http://www.youtube.com/watch?v=IOEFiFSM5GM&feature=related

Big screen icons as toys

Pirates

“If you hook a kids heart, a parents wallet will follow”

Big Screen Hype

Scholastic Turned to

toys/games “The world is

changing.”

#4 Books as toys

http://www.youtube.com/watch?v=xFCcN146WBw

250,000 units in first day Caused toy shortage

#5 Faux toy shortages

Target kids who ride school bus

Public outrage over ads

2004-2009 10,000 buses

#6 Bus Radio

What are some examples you can remember from your childhood?

Is this ethically?

What would be an appropriate approach to marketing to kids?

http://www.usatoday.com/money/advertising/2006-11-21-toy-strategies-usat_x.htm


Recommended