Marketing To The YOUniverse

Marketing To The YOUniverseM a r k e ti n g i s m o r e t h a n j u s t t h e 4 - P s a n d m a r k e t e r s a r e s t r i v i n g h a r d e r t h a n e v e r b e f o r e t o R e L e a r n , R e T h i n k , a n d R e C r e a t e t h e w a y t h e y d o m a r k e ti n g .

www.LeonardChua.my | [email protected] | @CHUALEO

http://www.leonardchua.my/

mailto:[email protected]


Intern: Alice Tan, 19 (Taylor’s Lakeside Campus, ADP)

THE “P”s FUNDAMENTALS AS WE KNOW IT




MARKETING MIX





The ChangeNew Channels: Digital




MEDIA CONSUMPTION




DIGITAL MARKERTING





TOUCH-POINTSCONSUMER’S PURCHASE DECISION

PROCESS




THE NEW CONSUMERS




TOUCH-POINTS




INFLUENTIAL FACTORS




INFLUENTIAL FACTORS




THE GOOGLE ERA

We select 26 keywords that are important to your website in terms of search volume and relevancy, and track rank data for them. Now, For 90% of keywords, your website rank beyond 2nd page of search result, that means your customers cannot find your site easily.

*Rank is based on tracking of Crossfinity for “google.com.my”.

76%

19%

5%

Keywords Ranking

Not in 50 Top 10 Top 20

Keywords Ranking

american degree program 1

best university in malaysia 36

courses in malaysia Not in top 50

degree program 10

distance learning Not in top 50

list of university in malaysia Not in top 50

malaysian universities Not in top 50

master degree 14

masters degree Not in top 50

online courses Not in top 50

online learning Not in top 50

pre-u courses 5

pre-university studies 5

private universities in malaysia 40

private university Not in top 50

private university in malaysia 31

study abroad Not in top 50

study in malaysia Not in top 50

top universities Not in top 50

top university in malaysia 35

university rankings Not in top 50




THE GOOGLE ERA

I tems Detail Your Website

- 68 - - -

Welcome to Taylor's Education

Group

AIMST University - Educating

Tomorrow's LeadersINTI International University Monash University KDU University College

http://www.taylors.edu.my/ http://www.aimst.edu.my/ http://newinti.edu.my/ http://www.monash.edu.my/ http://www.kdu.edu.my/

Internal links 0 170 221 149 194

External links

(dofollow)0 7 5 28 22

External links

(nofollow)0 10 0 0 0

0.0% 0.4% 1.1% 0.3% 0.2%

<h1> AIMST UNIVERSITY <span> <a

href="http:/ /newinti.edu.my/main

Monash University Home

<h2><a href="./campus/campus.php"

target="iframe-sub-content"

<a

href="http:/ /newinti.edu.my/main

R U OK? Day A Warmth Mid-Autumn Festival

for Orphans and KDU Students

The ratio of keywords appearance

Details of

HTML

tags in

Competitors' websites

Rank for "Private University"

Name of the website

URL

Screenshots of the website

Outbound

link count




THE GOOGLE ERA


- 68 - - -

Welcome to Taylor's Education

Group

AIMST University - Educating

Tomorrow's LeadersINTI International University Monash University KDU University College

4,196 41,231 989 625,168 3,166

204 510 31 798 174

20.4% 51.0% 3.1% 79.8% 17.4%

64 47 44 203 29

6.4% 4.7% 4.5% 20.3% 2.9%

1 aimst university monash university www.kdu.edu.my

2 www.taylors.edu.my ஏய்ம்ஸ்ட் பல்கலைக்கழகம் new inti college monash university logo kdu

3 taylor's college aimst university official webpage http://newinti.edu.my/ kdu university college

4 http://www.taylors.edu.my www.aimst.edu.my newinti.edu.my 莫纳什大学 http://www.kdu.edu.my

5 http://www.taylors.edu.my/ vào website trường monash kdu college6 taylor's university asian institut of medicine, inti http://www.monash.edu.au/ http://www.kdu.edu.my/7 taylor's university college http://www.aimst.edu.my/ newinti http://www.monash.edu.au skool details

8 访问 maklumat lanjut inti international university دانشگاه موناش kdu university college

9 taylor’s university institute of medicine, science intilogo 莫纳 monash university什大学 kolej damansara utama (kdu)

10 taylor's college malaysia http://www.aimst.edu.my http://newinti.edu.my www.monash.edu.au

The ratio of anchor text

The number of referer page title

The ratio of referer page title

Top 10 share of

anchor text


Rank for "Private University"

Name of the website

Back link count

Details of 1,000 samples of back

The number of anchor text




THE GOOGLE ERA


6 1 2 5

Canadian Pre-University Studies

(CPU) - Pre-U Programmes

MAHSA University College Pre-

University StudiesPre-University Studies - unimas

Pre-University Studies -

Sunway College

12,493 14,004 86,065 3,082

999 152 1,004 402

470 184 209 214

47.0% 18.4% 20.9% 21.4%

205 228 39 112

20.5% 22.8% 3.9% 11.2%

1 mahsa logo endorsement universiti malaysia sarawak

2 www.taylors.edu.my www.mahsa.edu.my universiti malaysia sarawak sunway university

3 taylor's university mahsa university college unimas 马来西亚双威学院4 taylor's college http://www.mahsa.edu.my/ universiti malaysia sarawak, sunway college, bandar sunway

5 asia-pacific journal of innovation http://www.mahsa.edu.my www.unimas.my sunway university college

6 http://www.taylors.edu.my mahsa college penerbit unimas here

7 http://www.taylors.edu.my/ maklumat lanjut universiti malaysia cao đẳng sunway8 taylor mahsa university http://www.unimas.my sunway college johor bahru9 taylor's university college university of malaysia sarawak english

10 member of taylor's education scholarship website sunway-tes

The number of anchor text

The ratio of anchor text including

The number of referer page title

The ratio of referer page title

Top 10

share of

anchor text


Rank for "Pre University Studies"

Name of the website

Back link count

Referer domain count

Details of 1,000 samples of back




THE GOOGLE ERA


12 3 11 -

Why American Degree Transfer

Program at Taylor's?

Study American Degree

Programme at SEGi University

American University Program |

INTI International University

Double degrees - Monash

University

http://www.taylors.edu.my/en/u

niversity/schools/adp/why_taylo

rs

http://www.segi.edu.my/en/are

a/american-degree-program

http://newinti.edu.my/main/aca

demic_programmes/american-

university-programme

http://www.monash.edu.my/study/options/more/degrees.html

Pages below route domain 3,460 4,410 50,000 45,200

Pages below the target

URL248 33 142 10

0.0% 0.4% 0.6% 0.1%The ratio of keywords appearance


Rank for "Degree Program"

Name of the website

URL

Screenshots of the website

Indexed

page count





DIGITAL MARKETING

UNDERSTANDING THE AREAS & ROLES OF VARIOUS DIGITAL MARKETING CHANNELS




MARKERTING CHANNELS




DIGITAL MARKERTING




DIGITAL FOOTPRINTS




DIGITAL FOOTPRINTS




DIGITAL FOOTPRINTS




Ad Targetting




AdWords & GDN




REMARKETING




FACEBOOK ADS




SOCIAL BROADCAST





INTEGRATIONCrafting An Integrated Digital

Marketing Plan




Integrated Marketing An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.

to provide clarity, consistency, and maximum communication impact



http://www.businessdictionary.com/definition/objective.html

http://www.businessdictionary.com/definition/marketing-campaign.html

http://www.businessdictionary.com/definition/method.html

http://www.businessdictionary.com/definition/provide.html

http://www.businessdictionary.com/definition/clarity.html

http://www.businessdictionary.com/definition/consistency-principle.html

http://www.businessdictionary.com/definition/impact.html


Integrated Marketing

OPTION 1: A Smartphone Company is launching their brand new “HX6” and would like to penetrate into Malaysian market. The “HX6” comes with competitive features & user experience to it’s competitors iPhone & Samsung but more affordable in pricing. Target Market: Malay Youth, Age between 17-25.

OPTION 2:Cosmetic Company Y is introducing their new range of cosmetics targeted to teenage girls who have active outdoor lifestyle.

OPTION 3: Music Promoter Z is organizing an outdoor New Year Music Festival and wished to target at least 15,000 Festival Goers. The artistes’ line-up are consist of mainly International & Malaysian YouTube Artistes’ . Objectives are to create awareness and drive ticket sales.




Roles & Responsibilities

Campaign Leader: The Project Leader, connecting the dots, the big-picture-person

Creative Strategist: Decides the creative direction for the campaign

Public Relations Lead: Identify the key marketing messages for the entire campaign and creating relevance to engage with the target market.

Media-Buy Strategist: explore media channels and decides on Ad targeting in those channels. Social Media Strategist: Working closely with Creative Strategist & PR Lead and communicate it to target audience through the various Social Network Channels. Responsible for creating various activities to engage with target market.




MARKERTING CHANNELS



Date post:	26-May-2015
Category:	Marketing
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