How to Tackle Post-BrexitMarketing Trends for 2017
As eMarketer research highlights, marketers should consider shifting their 2017 marketing budgets mainly towards digital marketing solutions.
However, DIGITAL is a very BROAD term
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Find out in which direction your market is going and what resonates with them
Let’s take a look at the key marketing insights and trends that will shape 2017.
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Humans have a shorter attention span than a goldfish*
Grabbing attention in 8 seconds1
* Humans have shorter attention span than goldfish, thanks to smartphones. Telegraph, 2016
Visual ContentIt is vital to capture your audience’s attention within seconds or they are gone.
Visual content, such as infographics, images and gifs, delivers over copy-heavy material, but also think virtual and augmented realities, and mobile apps.
Video traffic will increase by 31% each year.*
Lights. Camera. Action.2
* eMarketer
Make the most of this opportunity before the market gets too saturated.
The ones who will come out on top will be the ones who invest in
video production and programmatic video advertising.
69% of marketers will concentrate on growing their organic presence
over the next 12 months.
Quality just got more personal.3
The two most important ranking factors are*:
Content andlinks going into your site
* According to Google’s Andrey Lippatsev
This means even more content in 2017.
Only relevant, quality content will rank high.
So it’s vital to get the overall content experience right.
Nearly 70% of all online sharing happens through private messaging apps and channels.
Dark Social: The Ghosting Audience4
In 2017, 1.81 billion conversations will take place on
Facebook Messenger, WhatsApp, Skype, Snapchat,
Slack
and other private social channels.
Time to rethink your marketing strategy.
In 2017 mobile to desktop ratio will be 2:1
Mobile-First to Mobile-Mainly5
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Digital marketing will shift from mobile-first (responsive websites) to mobile-mainly solutions like mobile SEO and mobile advertising.
What’s next?
Tackle Brexit and Get Ready for 2017
To help you get ready for 2017, we've put together a guide that looks at the current situation, challenges and future trends, and offers an in-depth overview of how to approach and tackle Brexit. It will support you in making important decisions in these transitional times.
Download the Guide
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