1. Marketing TrendsFor a New Economy(Real Estate)
Allen Jernigan

2. Old vs. New
Web 1.0
Double Click
Mp3.com
Britannica Online
Personal websites
Domain Name Speculation
Page Views
Kodak.com
Web 2.0
Google AdSense
Napster
Wikipedia
Blogging
Search Engine Optimization
Cost per click
Flickr
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3. New Trends
Social Networks
Twitter
SMS
Email Marketing
Apps (iPhone)
Streaming Video
Google Alerts
4. Social Networks
= Under $60k, Struggling Societies*

= Over $60k, Affluent Suburbia*

5. = Avg. $139k, Business-Oriented*** Mosaic.com/ Time.com
* *PronetAdvertising.net
6. Twitter is an Instant-Message/ Text-Message/ Micro-Blogging/Relationship-Building/ Conversation-Participating/ Headline-Syndication Tool!
Follow others in industry to learn
www.JustTweetIt.com
246 Real Estate Tweeters (3/16/2009)
Gains value over time
7. (SMS) Short Message Service
Send pictures/graphic with a message
Mobile Marketing
Opt-In
Google SMS
Text help to 466453
8. Real Estate Marketing
Lessons Learned
And
Proven Strategies
9. Laser Focus
Shot Gun vs. Rifle
Target Market
Age, Income, Gender, Profession, Education, Family Size, Homeowner, Marital Status, Psychographics (interests, lifestyles, etc.)
The Three 3s
Consistency, Consistency, Consistency
3 Touches
3 Months
10. Team Up
Build and Leverage your Power Team
Plumber, Mortgage, Title, HVAC, Roofer, Flooring, Landscaper, Builder, Pest Control, Etc.

Tradeshow Booth

11. Magazine Ad 12. Door Flyers 13. Direct Mail 14. Sponsorship 15. BAH 16. Presentation 17. Network Group 18. Email Campaign 19. Special Package