GENERAL MARKETING

ATTRACT CONVERT CLOSE DELIGHTINBOUND

SALES

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

CATEGORY

CATEGORY

CATEGORY

CATEGORY

CATEGORY

CATEGORY

$100

GENERAL MARKETING

ATTRACT CONVERT CLOSE DELIGHTINBOUND

SALES

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

General Marketing $100

Ineffective marketing methods of buying ads,

buying email lists, and cold calling are known as what?

General Marketing $100-Answer

Outbound Marketing

BACK

General Marketing $200

Name three of the four stages of inbound

marketing.

General Marketing $200-Answer

Attract, Convert, Close, Delight

BACK

General Marketing $300

An inbound marketing methodology works to solve every problem with whom

in the mind?

General Marketing $300-Answer

The Customer

BACK

General Marketing $400

Inbound marketing calls on you to publish the right ____ in the right ____ at the right

____.

General Marketing $400-Answer

Right content in the right place at the right time.

BACK

General Marketing $500

True or False: Inbound marketing is easy.

General Marketing $500-Answer

False. (Inbound marketing doesn’t just happen,

you have to invest time to do it.)

BACK

Attract $100

In the attract stage of marketing, you are seeking

to turn ____ into _____.

Attract $100-Answer

Strangers into visitors.

BACK

Attract $200

What are three of the primary channels used to attract online

visitors to your website?

Attract $200-Answer

Blogs, Social Media, Search Engines

BACK

Attract $300

Which traditional marketing channel (when used through an inbound-

lens) can be effective for attracting visitors to your website?

Attract $300-Answer

PPC/Advertising

BACK

Attract $400

In order to effectively attract visitors through your

marketing channels, you must create what?

Attract $400-Answer

Remarkable Content

BACK

Attract $500

You don’t just want traffic to your site, you want the right traffic. Your ideal visitors can

be targeted by creating holistic ideals of what your customers are like, also known as ______.

Attract $500-Answer

Buyer Personas

BACK

Convert $100

During the convert stage of marketing, the main focus is to turn ____ into _____.

Convert $100-Answer

Visitors into leads.

BACK

Convert $200

Name two of the three tools used to convert visitors into

leads.

Convert $200-Answer

Landing pages, calls-to-action, and/or forms.

BACK

Convert $300

A ____ is a person who has in some way, shape, or form indicated interest in your

company's product or service by filling out a form

on your site.

Convert $300-Answer

Lead

BACK

Convert $400

Having business ____ in a centralized database allows

you to personalize every aspect of your marketing.

Convert $400-Answer

Contacts

BACK

Convert $500

Companies with 30+ _____ generate 7X more leads

than those with fewer than 10.

Convert $500-Answer

Landing Pages

BACK

Close $100

During the close stage of marketing, the main focus is to turn ____ into _____.

Close $100-Answer

Leads into customers.

BACK

Close $200

Name two of three tools marketing uses to nurture

leads and bring them closer to becoming a customer.

Close $200-Answer

Email, lead scoring, and/or marketing

automation (workflows)

BACK

Close $300

A(n) ________ is series of automated emails that will be

sent (or not) based on a person's behavior or contact information. With this, you can trigger actions

based on any information you have about your leads.

Close $300-Answer

Email workflows

BACK

Close $400

Being able to tie your marketing messages to the actual

revenue generated for your business is known as ________.

Close $400-Answer

Closed-loop Reporting

BACK

Close $500

True or False: Marketing automation is when you save marketing time by

automating all your marketing messages.

Close $500-Answer

False. (Marketing automation is not simply robotizing your marketing to spam mass messages, it’s a

series of automated actions that you can trigger to occur based on a person’s specific

behaviors or contact information).

BACK

Delight $100

Just because someone has written you a check doesn’t mean you can forget about

them. The delight stage focuses on turning

customers into what for your brand?

Delight $100-Answer

Promoters

BACK

Delight $200

It’s important to offer a personalized experience to each customer. What are at

least two tools you can use to offer that personalized

experience?

Delight $200-Answer

Personalized calls-to-action, social media,

and/or email and marketing automation

BACK

Delight $300

After a customer has purchased, you should provide

consultation or education on how to easily get started with your product or service. This is

called what?

Delight $300-Answer

Customer Onboarding

BACK

Delight $400

True or False: Delighting customers is a marketing

responsibility.

Delight $400-Answer

True(While your customer service teams manage

customer retention, your marketing team should be creating the same lovable marketing experience for potential customers as they do

actual ones).

BACK

Delight $500

Customers who value your product or service through their customer lifetime can

help your business by providing ________.

Delight $500-Answer

Customer Referrals

BACK

Inbound Sales $100

What do you call a lead who has visited your website

and shown interest in your business?

Inbound Sales $100-Answer

A warm lead

BACK

Inbound Sales $200

Which marketing channel can help a sales rep find out

more about their prospect’s role and interests?

Inbound Sales $200-Answer

Social Media

BACK

Inbound Sales $300

What is the key ingredient in an inbound sales process?

Inbound Sales $300-Answer

Context

BACK

Inbound Sales $400

How can a sales rep educate his/her leads in-between

sales calls?

Inbound Sales $400-Answer

Send them relevant content.

BACK

Inbound Sales $500

What is the new method of qualifying leads?

Inbound Sales $500-Answer

GPCT: Goals, Planning, Challenges, and Timeline

BACK