The adult accelerated programs at Benedictine University.

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Learn. Grow. Lead. The adult and graduate programs at Benedictine University.

MarketingUndergraduate

Certificate Program

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t Curriculum

Number Title Credits Duration

MKTG 300 Principles of Marketing 3 credits 5 weeks

MKTG 310* Consumer Behavior 3 credits 5 weeks

MKTG 330* Promotional strategy 3 credits 5 weeks

MKTG 331* Internet Marketing Communication 3 credits 5 weeks

MKTG 350* International Marketing 3 credits 5 weeks

MKTG 360* Marketing Research 3 credits 5 weeks

Total 18credits 30weeks

*MKTG 300 is required as a prerequisite.

THEMARKETINGCERTIFICATEPROGRAM addresses a variety of fundamental marketing issues of the 21st century, including Internet marketing, international marketing, promotional strategies and consumer behavior. The program offers a concentrated focus for professionals who are looking to expand their knowledge of marketing and consumer behavior with an emphasis on understanding market, product, price, promotion and place of distribution. Coursework will allow students to develop foundations of sound marketing strategies, including effective application of research methodologies.

Businesses are seeking professionals who are highly skilled in assessing their image, brand and position in the marketplace, and can align marketing functions with their core values, mission and strategic goals. As corporations continue to expand their operations

worldwide, marketing professionals will need to possess a specific set of skills. Students who complete the Marketing certificate program will be able to identify and develop a strong international marketing approach, utilizing appropriate marketing channels to support the objectives of global organizations.

All courses are based on adult learning principles and are delivered in an asynchronous online model providing maximum flexibility. Students also enjoy the benefits of a strong, values-based education with all the convenience of an adult learner setting.

The certificate program can be completed in approximately seven months. Students may seek the certificate independently (18 semester hours), or as a concentration (12 semester hours) with an Adult Accelerated bachelor’s degree program.