Marketing Value-seminar Slide

7/31/2019 Marketing Value-seminar Slide

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Marketing valueMARKETING

VALUE

Value is subjective and relational . The value of

a product is the mental estimation a consumer makes

of it. Formally it may be conceptualized as

the relationship between the consumers perceived

benefits in relation to the perceived costs of receiving

these benefits


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Value in marketing

Defined by qualitative and quantitative. On the

qualitative side, value is the perceived gain composed

of individual's emotional, mental and physicalcondition plus various social, economic, cultural and

environmental factors. On the quantitative side,

value is the actual gain measured in terms of

financial numbers, and percentages.


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Marketing value

Realization at work

Money is not important, but need satisfaction. This

kind of people help in making evolution and

history. They aspire after new inventions anddiscoveries, overcoming all obstacles on their

ways.

Datuk Dr. Maznah Hamid as the iron lady in

Malaysia. The first women into the security force

industry and become the mentor and the idol to

people in our country as an entrepreneur.


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The hardship and adventureThe situation or time was found the difficult to handle

and make it as the one of an adventure in life

The company keep growing and

become harder and hard to handle

the expanding of staff


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The growth

An increase in some quantity over timeIn the article, it based on growing the business took

persistency, perseverance and endurance.

every two years, you must renew and reevaluateyour short, medium and long term goal and life

become more interesting and exciting


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Unique technology and services

About something new and unique can use in

business. The invention of a solution to the

problem generates technology based on thetime .

Heading 60 branches and hundreds of firearms and numerous

vehicle, the services not limited to static guard but also span to

logistic, cash-in-transit, cash management and high tech cargo


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A trusted, long term relationship

combined with the experience creates a good

foundation for trust, and as the relationshipdevelops over time, that trust can grow even

stronger in business.

From the extend knowledge about the security,

Maznah had to started by guarding five houses

which were entrusted to her. She take this

opportunity to build the long relationship with

their client.


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Challenges

Refer to things that are imbued with a sense of

difficulty and victory.

in growing the business, Maznah faced

challenge after challenge: no bank who

will give her a business loan


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Risk taker

refers to the tendency to engage in behaviors that have

the potential to be harmful or dangerous, yet at the

same time provide the opportunity for some kind of

outcome that can be perceived as positive

each time I wanted to open a branch men tried to stop

me but I never gave up

sometime in managing, always suspicious of everything

and everybody because she dealing with people propertyand cannot afford to be soft


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Velocity in business

Velocity is a component of the quantity theory

of money, which economists utilize to explain

the effects of changes in the money supply on

prices, output, and gross domestic product.

Based on article, the velocity ofMaznah business

more to keep growing the security force into theglobal and want to expand into Europe, the UAE and

the US


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Opportunity

About the advance or something opportunity which

come together with advantage and benefit while

be the profit to the business. individual must

capture the opportunity to generate the value inthe business

The head of Malaysia leading security company

employing more than 5000 staff throughout Singapore,

Bangkok, China, Korea and Germany. It give the

opportunity to other country to work at Malaysia.


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Ability to innovate

About the business activity@ concept that have ability

to innovate and become creative and new to the

business world. Create the innovation in

management can built the ability and will increase

the profit to the company

security-force provide a complete and total security

package, pioneering the concept of total security, such as

the developed and diversified into many subsidiarycompany like Danau Lumayan, a property development

company


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Integrity in business

concept of consistency of actions, values, methods,

measures, principles, expectations, and outcomes. Inethics, integrity determines as

the honesty and truthfulness and accuracy of one's

actions

Since from school, Maznah was display theleadership skill and become the tutor and translator

for a number of embassies. Always impressed the

suitable lifestyle when discussion with client.


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Role model

About the generally means any of person who serves as

an example, whose behavior is emulated by others

People ask her to be their mentor, motivator and

business coach and her attitude as the entrepreneur will

become the role model to the others entrepreneur. That

make her to travel around the country inspiring more

and more people to be financially independent


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Hardworking& proactive

Hardworking: characterized by hard work and

perseveranceProactive: behavior involves acting in advance of a

future situation, rather than reacting.

she strong, full of courage, would

tolerate no-nonsense, clearly leader,

and hardworking. She strictly stipulated

to her family, that they must return

upon completion of their education and

be entrepreneurs in family business.


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Experience

as a general concept comprises knowledge or

skill of some thing or some event gainedthrough involve or exposure to that thing into

event

The kind of security business comewhen she was tutoring and

translated, every house had guard

house. That was the extent of

Maznah knowledge about the

security business. she started the

security business with her husband

with starting cost RM5000


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Excellence in business

a talent or quality which is unusually good and

so surpasses ordinary standards and also

about an aimed for

in mystandard of performanceindustry you cannot trust anybody, and you

can depend on no one except yourself. She

developed a never-say-die attitude and

thankfully I have a husband as the

supporter.


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Fortitude in businessAbout the mental and emotional strength in facing

difficult. That mean, the ability in self to defend

when face the problem or conflict in business.

they live in illegal squatters with no electricity, she and

her husband suffered for more than ten years but

hardship made they tough and now they live consistent

and happy


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WisdomDetermine as a deep understanding and realization of

people, things, events or situations, resulting in the

ability to apply perceptions, judgments and actions

in keeping with this understanding

From the hardship she face, it transfer she become wise

women full of wisdom. She also had to take on add jobs

to make ends meet and become good at multi-level

marketing in their business.


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Ethics

a branch of philosophy that involves of the

systematizing, defending, and recommending

concepts of right and wrong behavior

she implement the business ethics in her business. she

not just take her kids to work in company but also

helping the extended family who has not gone to

university to rise up in the company.

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Marketing Value-seminar Slide

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