Date post: | 16-Jul-2015 |
Category: |
Marketing |
Upload: | ashpreet-bhatia |
View: | 173 times |
Download: | 1 times |
Difference between selling and marketing.
Relationship Marketing.
Social Marketing
Strategic Planning in the Marketing.
Formulating the marketing plan.
Political factors- Monopolies legislation, Environmental protection laws, Taxation policy, Employment laws, Government policy, Legislation
Economic factors- Inflation, Employment, Disposable income, Business cycles, Energy availability and cost
Socio-cultural factors- Demographics Distribution of income, Social mobility, Lifestyle changes, Consumerism, Levels of education
Technological factors- New discoveries and innovations, Speed of technology transfer, Rates of obsolescence, Internet, Information technology
Conducting PEST Analysis
Relationship Marketing (or relationship
management) is a philosophy of doing
business, a strategic orientation that
focuses on keeping and improving current
customers rather than on acquiring new
customer.
What is relationship marketing?
Marketing designed to create,
maintain, and enhance strong
relationships with customers and
other stakeholders.
Definition of Social Marketing“Social Marketing is the application of commercial
marketing technologies to the analysis, planning,
execution, and evaluation of programs designed to
influence the voluntary behavior of target audiences
in order to improve their personal welfare and that of
their society”
Distinctive Features
Consumer orientation
Use commercial marketing technologies and theory
Voluntary behavior change
Targets specific audiences
Focus is on personal welfare and that of society
Potential Applications
Increase utilization rates
Improve client satisfaction
Improve job satisfaction
Enhance compliance
Formulation of Marketing Plan Defining an organisation’s marketing goals and objectives.
Determine what should be accomplished in the terms of marketing.
Let the customers know what one wants to sell and manufacture.
Assign a value to the plan’s outcome.
Take different ideas and different strategies which sets to the scenario.
Choose which strategy seems to be best and fits according to goals and needs.