MarketinMarketingg

CostsAbout 50% of total product costs are marketing costs.

Contributions to businessMarketing is criticalto the success of a firm.

CareersAbout 25-33% of the nation’s work force hold marketing

positions.

Contributions to societyMarketing decisions affect our lives as individuals and affect society as a whole.

Why studyMarketingMarketing?

What is Marketing?What is Marketing?

What to Marketing people do?

The most progressive firms would likely answer…. Help our customers!

Careers in MarketingMarketing 1

customer development

–Industrial products –Consumer products

CENTERfor

SALES STUDIESand

MARKETINTELLIGENCE

Careers in MarketingMarketing 2

Retailing ManagementBuying and merchandisingNot “folding clothes”

Careers in MarketingMarketing 3

Advertising- on the client/business side- at an agency

World’s top advertisers:General MotorsProcter and GamblePhillip MorrisDaimler ChryslerSearsFord AT&TWalt DisneyPepsico

http://www.adcritic.com/

Careers in MarketingMarketing 4

Marketing Management - running a brand- analyzing business

Careers in MarketingMarketing 5

Marketing Research - understanding consumers- understanding business

How much can you

make ?

Starting Salary Statistics by major at IU: 1999-2000

Annual Starting Salary Major Median Min Max-----------------------------------------------------------------------Accounting $39,800 24,000 54,500CIS $45,700 25,000 63,500Finance $39,600 15,000 60,000Management $35,400 21,000 62,000Marketing $35,300 20,000 72,900

Less Money year one

Who Recruits IU Marketing MajorsMarketing Majors?

May CompanyMay Company

KOHL’S

What Courses Do You Need for a MarketingMarketing

Concentration?Three Required Classes:- Marketing Management

(I-core) - Marketing Research- Marketing Strategy

Plus 4 SKILLS Classes (1.5 hours each)

- Effective marketing communications

- Creativity in marketing- Management, analysis & display

of marketing data- Database marketing

Marketing channels Retail management Physical distribution mgmt

Plus 3 MarketingMarketing electives:

Business to business mktg Sales management Professional selling

Advertising & promotionBuyer behavior

Legal aspects of marketing International marketing

Total Requirements:MarketingMarketing

I-core+ 6 hours basics+ 6 hours skills classes+ 9 hours of electives

-------------------------------------21 hours

MarketingMarketing