Date post: | 21-Jan-2017 |
Category: |
Economy & Finance |
Upload: | nitin-kumar-singh |
View: | 47 times |
Download: | 2 times |
MARKETING WINGS LIKE
RED BULLBY :-
NITIN KUMAR SINGHNIT JAMSHEDPUR
EVERY SUPERHERO HAS ITS STRENGTHS AND RISKS
SO WHY NOT “RED BULL”
5 MARKETINGStrengths of RED BULL
1
SKILLFULLY CONNECTING WITH THE GLOBAL YOUTH
RED BULL HAS SKILLFULLY CONNECTED WITH THE YOUTH ALL OVER THE GLOBE.
2
SPONSORING EXTREME
ADVENTURE SPORTS
RED BULL ALIGNS ITSELF WITH A WIDE VARITY OF EXTREME SPORTS, ATHELETS AND TEAMS.
3
BUILDING ITS BRAND IMAGE OF AUTHENTICITY
AND ORIGINALITY.
RED BULL’S unique and refreshing taste helps it in building its brand image of authenticity and originality.
4RED BULL FLUGTAGRED BULL AIR RACERED BULL STRATOS
EVENTS
THERE IS NO LIMIT TO THE CRAZINESS OF RED BULL EVENTS.
RED BULL FLUGTAG
RED BULL AIR RACE
RED BULL STRATOS
5
TRADITIONAL ADVERTISING AND ANTI-MARKERTING STRATEGY.
RED BULL’S TRADITIONAL ADVERTISING HAS AMUSED ITS CONSUMERS AND CONNECTED IN A NON-TRADITIONAL, NONPUSHY MANNAR.
RED BULL’S ANTI-MARKETING STRATEGY HAS BEEN EXTREMELY SUCCESSFUL CONNECTING WITH ITS YOUNG CONSUMERS
RISK ASSOCIATED WITH RED BULL’S
MARKETING.
1“LIQUID COCAINE”
RED BULL HAS A HIGH AMOUNT OF CAFFINE AND CARBOHYDRATES.
2OVER BUGETED SPONSORSHIPS AND
EVENTS.
RED BULL SPONSORS ALMOST IN EVERY
EXTREME SPORTS AND EVENTS WHICH ARE OFTEN OVER BUGET.
3ENDORSING MORE AND MORE ATHELETS
BAD NAME TO THE ATHELETS
BRING BAD NAME TO THE
BRAND.
SUMMARY STRENGTH :-
- - SKILLFULLY CONNECTED WITH THE GLOBAL YOUTH.
- - SPONSORING EXTREME ADVENTURE SPORTS.
- - BUILDING ITS BRAND IMAGE OF AUTHENTICITY AND ORIGINALITY.
- - RED BULL EVENTS.- - TRADITIONAL MARKETING
AND ANTI-MARKETING STRATEGY.
RISKS :-
- - LIQUID COCAINE.
- - OVER BUGETED SPONSORSHIP AND EVENTS.
- - ENDORSING MORE AND MORE ATHELETES.