Are you Marketing with Meaning?

Or are you Lenny?@jonmrich

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We’ve been at this game for years...

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We’ll still put an ad anywhere...

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...and our customers can’t escape...

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...or can they?

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150

8.8

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We don’t even like our marketing

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It’s time for us to evolve...

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...because tomorrow isn’t guaranteed

The past and the future

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DirectMarketing

RelationshipMarketing

Marketing that people choose to engage with

Marketing that itself improves people’s lives

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Solution

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150

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Connection

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13

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Achievement

830

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Pharma’s advertising history...

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...isn’t doing much for public trust

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10

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The Harris Poll®, Oct. 08

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But some companies are changing that...

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...and Marketing with Meaning today

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Nothing is more meaningful than our products...

...but what if our marketingwas equally meaningful?

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The test...

Will people choose to engage with my marketing?

Does this marketing add value to people’s lives?

Is this work meaningful...to me?

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MarketingWithMeaning.com

The Finale

Jonathan Richman@jonmrichText HEALTHCARE to 50500

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The Presentation

For everyone viewing on Slideshare, here comes the video of me presenting these slides as a recent conference. After much preparation, there was a major glitch with my slides. Instead of seeing the slides I supplied them (and you just saw), I got “slightly” edited slides that had all the titles cut off or otherwise misformatted. Sometimes this resulted in nonsensical statements and, at other times,  the results were quite amusing. Either way, I had to improv my way through not just this difficult format, but also the additional challenge of a little mystery every time a new slide appeared.

You can see the presentation on YouTube as well: http://www.youtube.com/watch?v=TYXYdESSnNY