Date post: | 01-Nov-2014 |
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Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Marketing With Twitter
Urvi Mehta
PR Easy
www.PREasy.com
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
A Little Bit About Me
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Agenda
� What is Twitter
� Creating Your Twitter Profile
� How To Find Prospects
� What to Tweet Out
� 3rd Party Applications to Use
� Final Tweetbits
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
What is Twitter?
� Twitter is a free Social Networking and Micro-Blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
� Answers the question: What are you doing?
� Like a giant chat room, except you choose the people you follow
� Twitter is like IM, it’s casual, it’s personal, it’s instant gratification
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Twitter Stats
� Twitter has over 50 million registered users
� 7 million unique visitors in February, which
represents a stunning 1,382 percent growth
since last year.
Source: http://news.cnet.com/
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Twitter Lingo
� Tweet – a msg of 140 characters or less
� Hashtag – tweets that start with # (tracking)
� @replies – Message to user (public)
� DM – Direct Message (private)
� Re-Tweet (RT) – To post a copy of someone
else's tweet on your own account.
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Twitter 101
� Create Your Profile
� Put your picture
� Customize background
� Twitbacks; TwitterBackgrounds; Tweetpages
� Introduce yourself
� Fill out profile completely
� Keywords in Bio (160 characters)
� Be a good conversationalist
� Listen, respond
� Contribute relevant, useful material
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Business Credit
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
@SouthwestAir
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
What Big Corporations Do…
� Monitor brand perception
� Support current customers
� News Broadcast
� Deals
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Brand Management
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
@starbucks
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Support Current
Customers
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@ComcastCares
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NewsBroadcast
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@cnnbrk
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Deals
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@DellOutlet
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What You Can Do…
� Spread your brand message
� Enable word of mouth marketing
� Gather and develop ideas
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Step 1: Find Prospects
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Twitter Directories
� Twellow
� Twitter Yellow Pages
� WeFollow
� GeoFollow
� TwitterCounter
� JustTweetIt
� Twibs
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Twitter Search
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Strategies to Grow Followers
� Keep your profile updated
� Post 3-5 times a week with good, helpful content
� Follow Friday� Start recommending people that you are following to your
group. They will return the favor to their followers
� Re-Tweeting� You are telling your followers that you're posting something
that you found interesting from someone else. You give your followers the opportunity to check out the original Twitter user's profile in case they find that person's posts interesting and choose to follow them as well.
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Step 2: Engage
Community
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
@ChrisBrogan
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@JimandKelly
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
What can you share
� Blog Posts
� Articles
� News
� What’s happening
� Events
� Tips
� Videos
� Podcasts
� Pictures
� Deals of the week
� New Product
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
www.stufftotweet.com
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
www.popurl.com
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
www.twitter.com/urvimehta
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
What can you promote
� Live Events
� Teleseminars
� Webinars
� Sales for Retail Store
� Slow at Restaurant – Send out a Tweet
� Affiliate Products
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Black Finn Royal Oak
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
@MattBacak Promoting Marketing Madness Seminar
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Use Favorites to Save Highlights
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Save Testimonials
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Automate and
Manage Multiple Accounts
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
http://www.socialoomph.com/
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
www.hootsuite.com
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Status Updates
� Ping.fm
� Updates Twitter and other Social Networking Sites all at the same time
www.ping.fm
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
TwitPic
� Easily post your photos and share them on
www.Twitpic.com
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
www.yfrog.com
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
TwitHire
� Free Job listing board.
� Employers can promote their employment opportunities to
social, savvy job seekers
www.TwitHire.com
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
URL Shortners
� Tiny URL
� http://tinyurl.com/
� Bit.ly
� http://bit.ly
� Snip URL (View Unique Clicks)
� http://snipurl.com/
� BudUrl
� http://budurl.com
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
http://www.twitdom.com
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Final “Tweetbits”…
� Be honest. Have fun. Don’t do hard sell
� Twitter about stuff that has to do with your business, and also Twitter stuff that helps people get to know you
� Get active and follow others.
� Share links, Insights, trends, things that are new, timely or current. Be personal.
� Efficient is the key to Twitter…. short & sweet.
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Final “Tweetbits” (con’t)
� Respect the people you follow. Be interesting. Listen first, tweet second. Don’t waste words.
� Keep your Twitter updated and the followers will come. Stay up-to-date and you will reap the benefits.
� Look beyond the obvious (traffic, sales etc.) Add value. Build relationships. Think LONG term.
� Think before you hit send. 140 characters have the power to help, heal or be miss-understood.
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Social Media Michigan
� Meetings on 3rd Thursday of each month
� Located in Livonia at EMU Campus
� Time: 6PM to 9PM
� First Meeting is Free ☺
� March’s Topic: Mobile Marketing
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta
Let’s Connect…
� Urvi Mehta
� Facebook: www.facebook.com/urvimehta
� Facebook Fan Page:
www.facebook.com/socialmediagal
� Twitter: www.twitter.com/urvimehta
� LinkedIn: www.linkedin.com/in/urvimehta
� Blog: www.urvimehta.com
� PREasy: www.preasy.com
� Social Media Michigan: www.socialmediami.com
Copyright 2010 PREasy.com LLCwww.twitter.com/urvimehta