Marketing, You and Your Business

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WSX Dorset

Marketing, You and Your Business

10 December 2014Ann Brine

www.ambmarketing.co.uk

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Overview

• Part I – Morning Session– Overview of marketing in 2014– E-Marketing Tools– Social media channels– Q&A


Mad Men – the Old Days

• Advertising• PR with a fax machine or loads of stamps• Direct mail• Web sites• E-mail/e-marketing• Content Management of web sites• Pay Per Click and SEO• Google Analytics• Social Media Marketing

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• What should you be doing:– Actively trying to capture email addresses– E-mail marketing– Search Engine Optimisation– Pay per Click Advertising– Affiliate marketing– Viral marketing– Online advertising– Social Media

E-Marketing

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Social Media Channels

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Twitter

• The ultimate easy to use comms tool• Mobile or PC its easy to use• Can be difficult to control• 58% of Twitter users have tweeted about a

poor experience• Easy to upload offers and promotions as well

as pass on positive coverage to your audience• Most journalists are on Twitter• Use smart links to build and monitor traffic to

your web site• Be seen as an expert/ thought provoker/

comic7

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LinkedIn

• A great business research tool• 259 million users world wide – June 2013• Build credibility and establish trust• The site is available in 20 languages incl English,

French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian, and Malay.

• Lots of apps and add ons such as links to Twitter, YouTube and Slide Share

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Facebook

• The social media network• Reminds people/friends of what you do and why they like you• Majority of users are between 20-50• MySpace and Bebo if you are young and trendy• Other niche offerings for particular markets• It’s about trust and friendship groups• Care and caution

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Google +

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YouTube and Vimeo

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Instagram

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Pinterest

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Vine

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Blogs, Forums and Chat Rooms

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Case Study

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Cornelia James

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Hootsuite

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AMB Marketing

• Twitter - AMBMarketing and annbrine• Facebook - individuals but no fan page• LinkedIn - individual pages and personal recommendations• Blog• YouTube - push prospects to see the various productions we have used• Flickr - images of specific projects

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The success of your campaign

• Traffic to your web site• Inbound enquiries and phone calls• Value and frequency of business

– New– Existing customers

• Twitter and Facebook followers, retweets, mentions, direct messages, # follows• Personal success - LinkedIn followers

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Any questions?


Network with us!

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• www.ambmarketing.co.uk• www.ambmarketing.co.uk/blog• www.linkedin.com/annbrine• @annbrine• @ambmarketing

Date post:	10-Jul-2015
Category:	Marketing
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