© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Marketing Your Cafeteria to Generation Z
with Cheyenne Meyer, M.A.
Monday, July 9 | 9:15 – 10:15
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Cheyenne Meyer
•Consultant: PrimeroEdge
Disclosure
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Marketing to Gen Z: An OverviewPart 1: Who Are Generation Z?Part 2: Trends to Stay RelevantPart 3: Marketing to Millennial ParentsPart 4: Show What You Know
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
•Most ethnically diverse of any generation in the U.S.
•More independent than previous generations
• 25% of U.S. population
•Outnumber Baby Boomers & Millennials
What Makes Gen Z Unique
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Let the “Choosy Generation” Choose!
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Jump-Off Points for Customization
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Top with:
• Green chiles
• Beef taco meat
• Grilled chicken
• Meatballs
• Sliced ham
Greenville County Schools (SC)
Innovator of the Year
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
More Bright Ideas for Customization
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Customization Road Blocks
Problem:I ran out of_________
Solution:
Problem:How can we stay
in compliance?
Solution:
Problem:Little Billy is taking
his sweet time…
Solution:
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Gen Z wants: INDEPENDENCE
“Nacho Average Food Truck” - Austin ISD (TX)
“Munchie Machine” –Boulder Valley SD (CO)
Minneapolis Public Schools (MN)
Miami Dade County PS (FL)
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Gen Z wants: ADVENTURE
Greenville CS (SC)
Houston ISD(TX)
Westonka PS (MN)
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Eat With Your Eyes: Food Photography
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
More Bright Ideas for Branding
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Plugged-In from Birth
You have_____________to grab Gen Z’s
attention.
8 seconds
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
The “Language Barrier”
Speak Their Language
✓ Make menus and nutritional info
mobile-friendly.
✓ Connect on social media.
✓ Use eye-catching images over lengthy
descriptions.
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Social Media: Powerful and Free!
Start ‘Gramming, Tweeting & Sharing
Average of 125 min per day spent
on social media**in 2017, according to
Statista
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Bright Ideas for Social Media
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Memes, GIFs and Videos –Oh My!
memegenerator.net
Granite SD (UT)
giphy.com, or gif-maker app
Rowan-Salisbury Schools (NC)
Vista USD (CA)
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Encourage Student Involvement (by Sharing It on Social!)
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Put Your Cafeteria in the Palms of Their Hands
• Mobile Payments• Check Your Balance
• Barcodes on Mobile Apps
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Don’t Forget:
YOUR WEBSITE MUST BE MOBILE-FRIENDLY!
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Marketing to Millennial Parents
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Plugged-In, Nutrition-Conscious
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Everybody Wins When You“Go Local”
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
The Social Parent
According to one study, 35% of millennial parents posted on Facebook within the last day.
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Show Me What Ya Got!
Send in your captioned memes and Bitmoji creations in order to be featured!*
*don’t forget to include your name & district!
Email to: [email protected]
© COPYRIGHT 2018 SCHOOL NUTRITION ASSOCIATION | #ANC18 | LAS VEGAS, NV
Want the free “Marketing to Gen Z” eBook, or more Gen Z resources?
Questions?
Email us: [email protected]