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Marketing your events with social media

Date post: 18-Nov-2014
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Description:
Things to consider before diving in and using social media to market your event, plus some tips on free or low cost tools. This presentation was design for not-for-profit and community groups.
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Social media for events An introduction
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Page 1: Marketing your events with social media

Social media for eventsAn introduction

Page 2: Marketing your events with social media

Page 2

Introduction

S o c i a l m e d i a f o r e v e n t s

Page 3: Marketing your events with social media

Page 2

Should you use social media?

S o c i a l m e d i a f o r e v e n t s

• Manage your expectations

• How active are you?

• Not all campaigns will ‘go

viral’

• How do you attract

attention in a very

crowded space?

Page 4: Marketing your events with social media

Page 2

Planning

S o c i a l m e d i a f o r e v e n t s

Don’t dive head first for the tool!

Page 5: Marketing your events with social media

Page 2

Build & promote

S o c i a l m e d i a f o r e v e n t s

Page 6: Marketing your events with social media

Page 2

Keep it interesting

S o c i a l m e d i a f o r e v e n t s

Page 7: Marketing your events with social media

Page 2

Give it legs

Page 8: Marketing your events with social media

Say hello!

[email protected]

@charliegirlhay

au.linkedin.com/in/charlottehayes80/

Page 9: Marketing your events with social media

Build and promote• Organising your event/registrations - https

://www.eventbrite.com.au/• Event directories – http://www.meetup.com/• Event directories - http://

www.portphillip.vic.gov.au/eventCalendar/event/suggestionCreate.asp

• Facebook marketing – https://www.facebook.com/advertising

• Email newsletters - http://mailchimp.com/Content – keeping it interesting• How to make videos on your phone - http://

desktopvideo.about.com/od/homevideotips/tp/Phone-Video.htm

• Video editing software - http://www.udemy.com/blog/best-free-video-editing-software/

• Video sharing - https://vine.co/• Create short videos - https://flipagram.com/• Collect stories from across the web -

https://storify.com/

Links


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