Marketing Your Menus

Cassie Taan

Marketing Your Menus July 2015

UCR’s New Initiative• Menus of Change

– Culinary Institute of America & Harvard School of Public Health

• Seeds of Change– UCR’s initiative to incorporate Menu of Change

• Educating incoming freshmen– Nutrition– MyPlate

Marketing Your Menus July 2015

MyPlate

• ChooseMyPlate.gov– ChooseMyPlate– Replace Food Pyramid– Simpler display to eating right

• Displayed on Digital Menu Board– Residential Restaurant– Several platforms

• Qualified MyPlate recipes

Marketing Your Menus July 2015

How?• FoodPro

– Global Inventory Maintenance• Lists• 5 Main Categories

– Service Needs• Recipes

– TCL• Service Needs:

– SORT FS.SERVICE.NEEDS RECIPE SIZE AMT.FORE AMT.OVER MENU.CAT PRICE LPTR• Global Inventory/Category:

– LIST GINV REC.UNIT GMS.PER.RU LINV.PTR INVH.PTR ALLERGENS LIST1 LIST2 LIST3 LPTR• Global Recipe/Inventory Item

– LIST GREC INGRED INGRED.NAME AMOUNT VARY.FLAG YLD.PTR PROC.PTR LPTR• Export information

Marketing Your Menus July 2015

• Categorize menu item– Global Inventory– List

• MyPlate• 5 Categories

Marketing Your Menus July 2015

Categorize Inventory Item

EXPORT: TCL

Service Needs Global Recipes Inventory Item

Marketing Your Menus July 2015

Access• Queries

– Service Needs• Current menu

– Global Recipe• Inventory Items

– Inventory Items• Category

• Generate picture name– Binary Code– Links to recipe

• Print image file– FTP Server– UC View

Marketing Your Menus July 2015

• Pre-populated– FoodPro & Queries

• Can be modified • Edit

– Names– Categories

• Print– Daily/weekly/meal

• Threshold– Defined access

Marketing Your Menus July 2015

UCR’s MyPlate

Marketing Your Menus July 2015

• UCR’s MyPlate– MyPlate for each meal period– Suggested plate

• Registered Dietician– Choose recipes from any platform– Complete MyPlate guideline

Choose MyPlate

Marketing Your Menus July 2015

UC VIEW• ImagePrinter Pro

– Image file created after categories are assigned/verified for each recipe

– Image file(s) for each meal period• Can be created daily or created for all forecasted days

• FTP Server– Configured in ImagePrinter Pro– Image file in FTP Server pulled from UC View

• Scans for new files• Scheduled in UC View (Configured Once)

Marketing Your Menus July 2015

Marketing Your Menus July 2015

Marketing Your Menus July 2015

QUESTIONS?

Please hold until after Karen’s presentation