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A
Contemporary Issue Report
On
Tourism Marketing
SUBMITTED TO
RAJASTHAN TECHNICAL UNIVERSITY,KOTA
Submitted in partial fulfillment of the
Award of degree of
Master of Business Administration(2012-2014)
INSTITUTE OF MANAGEMENT STUDIES(B.J.S RAMURIA JAIN COLLEGE,J.N.V. COLONY CIRCLE,BIKANER)
Submitted to:- Submitted by:-
Mr.Vineet Mathur Rachit Mahobia
(MBA 2nd
Sem)
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Marketing your tourism products is an essential part of the development and
management of your tourism industry. To effectively market your product, it is
important to be familiar with the different ways the tourism industry markets its
products. Your correspondences with the media, a strong public relations
campaign and your direct relationship with consumers play a large role in creating
an influential approach to marketing. Advertising has a large impact on how well
your product is received. But, perhaps the most important part of marketing your
product is the hospitality and service you exhibit on a regular basis. By getting
familiar with these components of marketing, your tourism product will gain a
great deal
DIRECT MARKETING
-Paid advertising
-Newspapers
-Magazines
-Radio
-Television
-Outdoor advertising
-Direct mail
-Online advertising
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Indirect marketing (Travel Trade)
Marketing in the tourism industry can be carried out through direct or indirect
marketing, or a combination of the two methods. Indirect marketing involves
selling your product or services through a distributor who acts as a middle man
between you and your consumers
-The middle-man involved with indirect marketing may come in many forms. The
distributor to whom you sell your products and services many be a travel agent,
tour operator, receptive operator or group leader. Once you make your sale to
these distributors, they must in turn make a successful sale to the tourist. This
leaves the direct marketing to the distributor, making it his or her responsibility to
actually get a customer through your door. The marketing directed towards thesedistributors is commonly referred to as travel industry marketing or travel trade.
While this may seem like a complicated method, if you have little to no marketing
experience, it may be better to leave it up to a professional who knows the
business. Nonetheless, you will still need to understand marketing principles to
get your product in the hands of these distributors. Understanding these different
types of distributors will also be important to determine how you can market to
them.
-Travel agents
-Tour operators
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Pub l ic and Media Relat ions
Media and public relations efforts provide a cost benefit for those seeking
exposure without paying the high cost of direct advertising. It can also provide
you a means to communicate effectively to your community or stakeholders.
-Media List
-Press Releases
-Online Press Room
Personal Selling
In a more hands-on approach to marketing, personal selling may involve direct
person-to-person contact with a customer or contact via technology. Customer
service is a significant part of being successful in personal selling, but it can also
be a sale pitch on its own. Personal selling techniques can be advantageous
because they allow you to custom-fit a sale pitch and sometimes address
individual questions and concerns. Techniques of personal selling include the use
of travel centers, telephone correspondence, consumer tradeshows and public
engagements. Web sites that are interactive and sell products using tools like
instant messaging and e-mail may also be considered a personal selling technique.
- Travel Information/Visitor Information Center
- Telephone correspondence
-Tradeshows
-Public engagements
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Ad campaign launched by government of
Gujarat and Madhya Pradesh
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