Date post: | 11-Nov-2014 |
Category: |
Technology |
Upload: | jo-alcock |
View: | 2,951 times |
Download: | 3 times |
Realising your potential: Marketing yourself using
online tools
Jo Alcock University of Wolverhampton
[email protected] www.joeyanne.co.uk
www.twitter.com/joeyanne
CILIP Graduate Open Day 2009
Benefits of professional networking
• Professional networks can be used to: – Get expert advice– Exchange ideas – Get a second opinion– Obtain a reality check– Test new ideas– Gain moral support– Engage in collaborative problem solving
(Ramsey, 2004)
• Also to market yourself and your skills to other professionals (e.g. potential employers, co-workers)
3CILIP Graduate Open Day 2009
Online professional networking
• Blogging and social networking now more common online activities than e-mail in UK
(Nielsen Online, 2009)
Blogging
Microblogging
Social networking
4CILIP Graduate Open Day 2009
Online networking - blogging
• Used to share resources, experiences or views, report on new services/ideas, or as a reflective tool.
• Networking by subscribing to blogs and conversation in comment strings
5CILIP Graduate Open Day 2009
Online networking - microblogging
• Short updates• Similar to blogging• Networking through
conversation with other professionals
• Conference back channel (Reinhardt et al., 2009) and extend event participation
6CILIP Graduate Open Day 2009
Online networking - social networks
• Profile with career info, interests, updates of activities
• Networking via friends/contacts to build online network
• Groups to encourage conversation and sharing ideas and resources
7CILIP Graduate Open Day 2009
My experiences – reading blogs
RSS Reader (Google)
www.google.com/reader
• Insight into the profession
• Keep up-to-date with new developments
• Currently read over 150 library related blogs, plus others for general interest
• Provides professional role models
8CILIP Graduate Open Day 2009
My experiences – writing blogs
Joeyanne Libraryanne
www.joeyanne.co.uk
• Established in 2007• Use to record
thoughts about the profession, study progress and share ideas
• Integrated into reflection time
• Currently 278 subscribers
• Interesting conversation in blog comments
9CILIP Graduate Open Day 2009
My experiences - microblogging
joeyanne on Twitter
www.twitter.com/joeyanne
• Joined in Dec 2007• More useful with larger
network• Currently 546
followers; following 392• Gives insight into
professional and personal lives of others
• Valuable for conferences and events
10CILIP Graduate Open Day 2009
My experiences – social networking
Jo Alcock on Facebook
www.facebook.com/joanne.alcock
• Member since 2006• Blog and Twitter
integrated into profile
• Member of a number of professional groups incl. Librarians and Facebook
• Grouped friends so that I can view information professionals separately
11CILIP Graduate Open Day 2009
Tips for online professional networking
1. Build a brand identity
2. Think about the purpose of each of your accounts
3. Decide on a professional/personal balance
4. Link your online identities
5. Find people to follow to get the best use from each tool
12CILIP Graduate Open Day 2009
Tips for online professional networking
6. Use the tools regularly, even if only for short updates
7. Integrate the tools into your routine
8. Engage with your followers/readers/friends
9. Don’t become too wrapped up in the tools themselves; give new things a go
10.Most of all – enjoy!
13CILIP Graduate Open Day 2009
You Your network
Conclusion
“[t]he main feature of a good network is that it is mutually beneficial”
(NACM Communications Dept., 2006)
14CILIP Graduate Open Day 2009
Thank you for listening
Jo Alcock, University of [email protected] www.joeyanne.co.uk
www.twitter.com/joeyanne
Presentation available at www.slideshare.net/joeyanne