MARKETING ANALYTICS ANALYTICS CONSIDERS ALL MARKETING EFFORTS ACROSS ALL CHANNELS OVER A SPAN OF TIME – ALLOWING YOU TO MAKE DATA-BASED DECISIONS AND OPTIMIZE ROI.

Traffic Overview – Acquisition by Channel

Ecommerce Overview

Terminology and Metric “Cheat Sheet”

Terminology and Metric “Cheat Sheet” (cont.)

PUTTING ANALYTICS INTO ACTION ONE REAL-WORLD EXAMPLE

Overall  Results:  March-­‐April  2015  have  had  big  increases  over  average  

performance  Oct.  2014-­‐Feb.  2015:    

[All  calculated  using  the  variance  equaCon  from  Slide  #17]    

Visits  have  increased  64%  Conversion  rate  has  increased  26%  

Average  Order  Value  has  increased  60%  Average  Monthly  Revenue  has  increased  267%  

Email  newslePer  subscripCons  up  62%  

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