12
MarketingCharts’ Top 10 Charts of the Month -January, 2014
MarketingChartsrsquoTop 10 Charts of the Month
-January 2014
1 Whorsquos Using What
Source article User Demographic Highlights From 5 Major ndash and Growing ndash Social Networks
Takeaway Instagram and Twitter have particularly strong appeal among black Americans
2 Top Email Marketing Initiatives
Source article Top Email Marketing Initiatives and Challenges in 2014
Takeaway Email marketers are more interested in increasing subscriber engagement than growing their lists
3 Super Bowl Ads
Source article Super Bowl 2014 Ads Facts and FiguresTakeaway Last year the average Super Bowl spot had an audience size 16 bigger than the game itself Many more intriguing data points in the above-linked article
4 Content Marketersrsquo Priorities
Source article Content Marketing Top Priorities and Areas of Greatest Impact
Takeaway Content marketersrsquo priorities center more on leads and engagement than branding
5 Top Purchase Influencers
Source article Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers Who Rely More on Ads
Takeaway Word-of-mouth a leading motivator for both Millennials and Boomers but ads sway the latter more
6 Marketersrsquo Most Exciting Opportunities
Source article Marketersrsquo ldquoSingle Most Exciting Opportunity For 2014Prime Ishellip
Takeaway Each group has a different leading passion customer experience trumps all for in-house marketers
7 Consumersrsquo Engagement With Brands
Source article Generational Differences in Consumersrsquo Tendencies to Engage With Brands
Takeaway Young Millennials most likely to identify with brands and act as advocates for them
8 Where are the Millionaires
Source article Millionaires per Capita Which States Have the Most ndash and the Fewest
Takeaway Maryland has the highest per capita rate of households with more than $1 million in investable assets
9 Mis-Targeted Efforts Met With Action
Source article Consumers Donrsquot Just Ignore Irrelevant Marketing Messageshellip
Takeaway More than 9 in 10 consumers respond to repeated mis-targeting by developing unfavorable attitudes or taking action to limit the messages
10 Email Fuels Smartphone Conversions
Source article Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Takeaway Email links remove the need for on-site search may account for gt60 of conversions on smartphones
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
1 Whorsquos Using What
Source article User Demographic Highlights From 5 Major ndash and Growing ndash Social Networks
Takeaway Instagram and Twitter have particularly strong appeal among black Americans
2 Top Email Marketing Initiatives
Source article Top Email Marketing Initiatives and Challenges in 2014
Takeaway Email marketers are more interested in increasing subscriber engagement than growing their lists
3 Super Bowl Ads
Source article Super Bowl 2014 Ads Facts and FiguresTakeaway Last year the average Super Bowl spot had an audience size 16 bigger than the game itself Many more intriguing data points in the above-linked article
4 Content Marketersrsquo Priorities
Source article Content Marketing Top Priorities and Areas of Greatest Impact
Takeaway Content marketersrsquo priorities center more on leads and engagement than branding
5 Top Purchase Influencers
Source article Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers Who Rely More on Ads
Takeaway Word-of-mouth a leading motivator for both Millennials and Boomers but ads sway the latter more
6 Marketersrsquo Most Exciting Opportunities
Source article Marketersrsquo ldquoSingle Most Exciting Opportunity For 2014Prime Ishellip
Takeaway Each group has a different leading passion customer experience trumps all for in-house marketers
7 Consumersrsquo Engagement With Brands
Source article Generational Differences in Consumersrsquo Tendencies to Engage With Brands
Takeaway Young Millennials most likely to identify with brands and act as advocates for them
8 Where are the Millionaires
Source article Millionaires per Capita Which States Have the Most ndash and the Fewest
Takeaway Maryland has the highest per capita rate of households with more than $1 million in investable assets
9 Mis-Targeted Efforts Met With Action
Source article Consumers Donrsquot Just Ignore Irrelevant Marketing Messageshellip
Takeaway More than 9 in 10 consumers respond to repeated mis-targeting by developing unfavorable attitudes or taking action to limit the messages
10 Email Fuels Smartphone Conversions
Source article Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Takeaway Email links remove the need for on-site search may account for gt60 of conversions on smartphones
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
2 Top Email Marketing Initiatives
Source article Top Email Marketing Initiatives and Challenges in 2014
Takeaway Email marketers are more interested in increasing subscriber engagement than growing their lists
3 Super Bowl Ads
Source article Super Bowl 2014 Ads Facts and FiguresTakeaway Last year the average Super Bowl spot had an audience size 16 bigger than the game itself Many more intriguing data points in the above-linked article
4 Content Marketersrsquo Priorities
Source article Content Marketing Top Priorities and Areas of Greatest Impact
Takeaway Content marketersrsquo priorities center more on leads and engagement than branding
5 Top Purchase Influencers
Source article Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers Who Rely More on Ads
Takeaway Word-of-mouth a leading motivator for both Millennials and Boomers but ads sway the latter more
6 Marketersrsquo Most Exciting Opportunities
Source article Marketersrsquo ldquoSingle Most Exciting Opportunity For 2014Prime Ishellip
Takeaway Each group has a different leading passion customer experience trumps all for in-house marketers
7 Consumersrsquo Engagement With Brands
Source article Generational Differences in Consumersrsquo Tendencies to Engage With Brands
Takeaway Young Millennials most likely to identify with brands and act as advocates for them
8 Where are the Millionaires
Source article Millionaires per Capita Which States Have the Most ndash and the Fewest
Takeaway Maryland has the highest per capita rate of households with more than $1 million in investable assets
9 Mis-Targeted Efforts Met With Action
Source article Consumers Donrsquot Just Ignore Irrelevant Marketing Messageshellip
Takeaway More than 9 in 10 consumers respond to repeated mis-targeting by developing unfavorable attitudes or taking action to limit the messages
10 Email Fuels Smartphone Conversions
Source article Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Takeaway Email links remove the need for on-site search may account for gt60 of conversions on smartphones
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
3 Super Bowl Ads
Source article Super Bowl 2014 Ads Facts and FiguresTakeaway Last year the average Super Bowl spot had an audience size 16 bigger than the game itself Many more intriguing data points in the above-linked article
4 Content Marketersrsquo Priorities
Source article Content Marketing Top Priorities and Areas of Greatest Impact
Takeaway Content marketersrsquo priorities center more on leads and engagement than branding
5 Top Purchase Influencers
Source article Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers Who Rely More on Ads
Takeaway Word-of-mouth a leading motivator for both Millennials and Boomers but ads sway the latter more
6 Marketersrsquo Most Exciting Opportunities
Source article Marketersrsquo ldquoSingle Most Exciting Opportunity For 2014Prime Ishellip
Takeaway Each group has a different leading passion customer experience trumps all for in-house marketers
7 Consumersrsquo Engagement With Brands
Source article Generational Differences in Consumersrsquo Tendencies to Engage With Brands
Takeaway Young Millennials most likely to identify with brands and act as advocates for them
8 Where are the Millionaires
Source article Millionaires per Capita Which States Have the Most ndash and the Fewest
Takeaway Maryland has the highest per capita rate of households with more than $1 million in investable assets
9 Mis-Targeted Efforts Met With Action
Source article Consumers Donrsquot Just Ignore Irrelevant Marketing Messageshellip
Takeaway More than 9 in 10 consumers respond to repeated mis-targeting by developing unfavorable attitudes or taking action to limit the messages
10 Email Fuels Smartphone Conversions
Source article Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Takeaway Email links remove the need for on-site search may account for gt60 of conversions on smartphones
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
4 Content Marketersrsquo Priorities
Source article Content Marketing Top Priorities and Areas of Greatest Impact
Takeaway Content marketersrsquo priorities center more on leads and engagement than branding
5 Top Purchase Influencers
Source article Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers Who Rely More on Ads
Takeaway Word-of-mouth a leading motivator for both Millennials and Boomers but ads sway the latter more
6 Marketersrsquo Most Exciting Opportunities
Source article Marketersrsquo ldquoSingle Most Exciting Opportunity For 2014Prime Ishellip
Takeaway Each group has a different leading passion customer experience trumps all for in-house marketers
7 Consumersrsquo Engagement With Brands
Source article Generational Differences in Consumersrsquo Tendencies to Engage With Brands
Takeaway Young Millennials most likely to identify with brands and act as advocates for them
8 Where are the Millionaires
Source article Millionaires per Capita Which States Have the Most ndash and the Fewest
Takeaway Maryland has the highest per capita rate of households with more than $1 million in investable assets
9 Mis-Targeted Efforts Met With Action
Source article Consumers Donrsquot Just Ignore Irrelevant Marketing Messageshellip
Takeaway More than 9 in 10 consumers respond to repeated mis-targeting by developing unfavorable attitudes or taking action to limit the messages
10 Email Fuels Smartphone Conversions
Source article Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Takeaway Email links remove the need for on-site search may account for gt60 of conversions on smartphones
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
5 Top Purchase Influencers
Source article Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers Who Rely More on Ads
Takeaway Word-of-mouth a leading motivator for both Millennials and Boomers but ads sway the latter more
6 Marketersrsquo Most Exciting Opportunities
Source article Marketersrsquo ldquoSingle Most Exciting Opportunity For 2014Prime Ishellip
Takeaway Each group has a different leading passion customer experience trumps all for in-house marketers
7 Consumersrsquo Engagement With Brands
Source article Generational Differences in Consumersrsquo Tendencies to Engage With Brands
Takeaway Young Millennials most likely to identify with brands and act as advocates for them
8 Where are the Millionaires
Source article Millionaires per Capita Which States Have the Most ndash and the Fewest
Takeaway Maryland has the highest per capita rate of households with more than $1 million in investable assets
9 Mis-Targeted Efforts Met With Action
Source article Consumers Donrsquot Just Ignore Irrelevant Marketing Messageshellip
Takeaway More than 9 in 10 consumers respond to repeated mis-targeting by developing unfavorable attitudes or taking action to limit the messages
10 Email Fuels Smartphone Conversions
Source article Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Takeaway Email links remove the need for on-site search may account for gt60 of conversions on smartphones
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
6 Marketersrsquo Most Exciting Opportunities
Source article Marketersrsquo ldquoSingle Most Exciting Opportunity For 2014Prime Ishellip
Takeaway Each group has a different leading passion customer experience trumps all for in-house marketers
7 Consumersrsquo Engagement With Brands
Source article Generational Differences in Consumersrsquo Tendencies to Engage With Brands
Takeaway Young Millennials most likely to identify with brands and act as advocates for them
8 Where are the Millionaires
Source article Millionaires per Capita Which States Have the Most ndash and the Fewest
Takeaway Maryland has the highest per capita rate of households with more than $1 million in investable assets
9 Mis-Targeted Efforts Met With Action
Source article Consumers Donrsquot Just Ignore Irrelevant Marketing Messageshellip
Takeaway More than 9 in 10 consumers respond to repeated mis-targeting by developing unfavorable attitudes or taking action to limit the messages
10 Email Fuels Smartphone Conversions
Source article Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Takeaway Email links remove the need for on-site search may account for gt60 of conversions on smartphones
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
7 Consumersrsquo Engagement With Brands
Source article Generational Differences in Consumersrsquo Tendencies to Engage With Brands
Takeaway Young Millennials most likely to identify with brands and act as advocates for them
8 Where are the Millionaires
Source article Millionaires per Capita Which States Have the Most ndash and the Fewest
Takeaway Maryland has the highest per capita rate of households with more than $1 million in investable assets
9 Mis-Targeted Efforts Met With Action
Source article Consumers Donrsquot Just Ignore Irrelevant Marketing Messageshellip
Takeaway More than 9 in 10 consumers respond to repeated mis-targeting by developing unfavorable attitudes or taking action to limit the messages
10 Email Fuels Smartphone Conversions
Source article Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Takeaway Email links remove the need for on-site search may account for gt60 of conversions on smartphones
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
8 Where are the Millionaires
Source article Millionaires per Capita Which States Have the Most ndash and the Fewest
Takeaway Maryland has the highest per capita rate of households with more than $1 million in investable assets
9 Mis-Targeted Efforts Met With Action
Source article Consumers Donrsquot Just Ignore Irrelevant Marketing Messageshellip
Takeaway More than 9 in 10 consumers respond to repeated mis-targeting by developing unfavorable attitudes or taking action to limit the messages
10 Email Fuels Smartphone Conversions
Source article Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Takeaway Email links remove the need for on-site search may account for gt60 of conversions on smartphones
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
9 Mis-Targeted Efforts Met With Action
Source article Consumers Donrsquot Just Ignore Irrelevant Marketing Messageshellip
Takeaway More than 9 in 10 consumers respond to repeated mis-targeting by developing unfavorable attitudes or taking action to limit the messages
10 Email Fuels Smartphone Conversions
Source article Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Takeaway Email links remove the need for on-site search may account for gt60 of conversions on smartphones
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
10 Email Fuels Smartphone Conversions
Source article Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Takeaway Email links remove the need for on-site search may account for gt60 of conversions on smartphones
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
MarketingChartsmarketingchartswwwmarketingchartscomeditorialwatershed-publishingcom
