Branding

• http://www.slideshare.net/adamkmiec/branding-101-presentation

"Branding Only Works on Cattle,"

• http://www.marketingpower.com/ResourceLibrary/Pages/Marketing%20Matters/MarketingMattersNewsletter101308/Brands_are_Dead_Transitioning_From_Brands_to_Behaviors.aspx

The Customer experience

• The sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier.

The Experience Economy:

Work Is Theater & Every Business a Stage

http://www.amazon.com/Experience-Economy-Theater-Every-Business/dp/0875848192/ref=sr_1_3?ie=UTF8&s=books&qid=1271705894&sr=8-3

“As a venture capitalist, I have to listen to hundreds of entrepreneurs

pitch their companies. Most of these pitches are crap!!!

•

»Guy Kawasaki

The Art of Pitching Ideas

1. Problem 2. Your solution 3. Business model 4. Underlying magic/technology 5. Marketing and sales 6. Competition 7. Team 8. Projections and milestones 9. Status and timeline 10. Summary and call to action

Get in their HEADS

TALK TO THE MARKET

• http://www.ustream.tv/recorded/4118856

• 2535

• 2806-28.29

The Paradox of Choice - Why More Is Less

IF YOUR PRODUCT SUCKS

SOCIAL MEDIA WON’T FIX IT

Niche thyself

• http://www.youtube.com/watch?v=PHhfDkLrOpA

Passive vs. Active

Newsletters

• Send a regular scheduled communication

How to Engage and what to use

• http://www.slideshare.net/101ayman/a-cmos-guide-to-the-social-media-landscape

• http://www.slideshare.net/wendymaynard/social-media-bootcampportland• http://www.slideshare.net/OptimalResume/marketing-your-social-media-presence