Date post: | 21-Nov-2014 |
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Business |
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MARKETING PLANNING
By Bhalchandra Inamdar
MBA-I
Roll no-12
Overview
What it means? Swot analysis Marketing Mix PEST Analysis Importance Of Marketing Plan Simple Marketing Plan
What it means?
The process of analyzing one or more potentially interesting marketplaces in order to determine how a business can optimally compete in them. The market planning process typically results in a marketing strategy that can be used to enhance sales for the business producing it.
A company looks at itself and
the world around it to create a
marketing plan for reaching
goals.
In other words:-
SWOT Analysis
prepares a company for competition or a changing marketplace
provides guidance and direction for future marketing strategies
SWOT Analysis
Requirements
Marketing mix
Four Factors of a
PEST Analysis
Political
Economic
Socio-Cultural
Technological
PEST AnalysisPEST Analysis
PEST Analysis
1Systematic futuristic thinking by management2.Better co-ordination of company efforts3.Development of better performance standardsfor control4.Sharpening of objectives and policies5.Better prepare for sudden new developments6.Managers have a vivid sense of participation
Importance-
1. Situation
Where are you now?
Your company Your products and services Your markets
2. Objectives
Where do you want to be?
Short term Medium term Long term
3. Strategy
How will you get there?
Sell existing services to existing clients Sell new services to existing clients Sell existing services to new clients Sell new services to new clients
4. Targets
Who are your clients?
What are their positive attributes? What makes them tick? What gets them out of be in the morning? What do they want to achieve?
5. Tactics
What marketing will you do?
Online marketing Offline marketing Free marketing
6. Men & Women Who will do the work?
You? Your assistant? Your cat? Someone else?
7. Money
How much will it cost? How much can you afford? What return will you get?
8. Minutes How much time will it take?
One month Three months Six months One year
9. Measurement
What will you measure?
The number of new contacts and howor where you met them
The number of clients won and howor where you met them ...
Summary
Ad hoc marketing does not work Plan your work and work your plan Find out what works best and
do more of it!
References
www. Google.com Principles Of Marketing - By Kotler