Date post: | 16-May-2015 |
Category: |
Education |
Upload: | aneta-hall |
View: | 406 times |
Download: | 2 times |
MarketingProfs B2B Forum- CONFERENCE DEBRIEF
Boston, June 8-9, 2009
April 12, 2023 PBI Internal use only 2
DIFFERENT TYPE OF CONFERENCE
Live Event Tweeting and Texting
Evening Tweet-ups
Celebrity Keynote Speakers
Great Food
Round Table Breakfast Sessions
Hot Seat Labs
1-on-1 Therapy Sessions
April 12, 2023 PBI Internal use only 3
One-on-one Therapy SessionsBlogging, Twitter, SEO, Web Usability, Email Marketing
April 12, 2023 PBI Internal use only 4
Hot Seat LabsSocial Media, SEO, Web Usability
April 12, 2023 PBI Internal use only 5
Interactive Panels1) What can Social Media Do for Your Business?
2) Email Creative Workshop
3) 50 Ideas on Marketing Smarter in a Down Economy
April 12, 2023 PBI Internal use only 6
Roundtable Breakfasts1) How do I use email to effectively nurture leads?
2) What are some ways to improve my online conversions?
3) Do I need an outside agency for my SEO efforts?
4) I started a corporate blog, now what?
5) Customer Loyalty – how can I gain more from my current customers?
6) How can I use Twitter for business?
April 12, 2023 PBI Internal use only 7
Family FeudUsability best practices explained – game show style
April 12, 2023 PBI Internal use only 8
Main take aways
• The great content shift (marketers > publishers)
• Marketing in the down economy (heavy emphasis on social media)
• No social media campaigns BUT social media components of marketing campaigns(integrated approach)