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MarketLive eCommerce Summit 2013

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Why Your Online Catalog Sucks, And What To Do About It Most online catalogs are squandering potential profits needlessly. In this fast-paced and entertaining keynote and noted landing page optimization author and expert Tim Ash, you will learn about a number of powerful strategies for improving conversion rates. Learn to identify the common problems that are present in almost every online catalog, and how to avoid them.
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Copyright © 2012, SiteTuners - All Rights Reserved. Why Your Ecommerce Catalog Sucks And What To Do About It Tim Ash - CEO @tim_ash April, 10, 2013 - Sonoma, CA
Transcript
Page 1: MarketLive eCommerce Summit 2013

Copyright © 2012, SiteTuners - All Rights Reserved.

Why Your Ecommerce Catalog Sucks And What To Do About It

Tim Ash - CEO

@tim_ash

April, 10, 2013 - Sonoma, CA

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Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

• Conversion-focused website blueprints (full redesigns & quick facelifts)

• Landing page test plans & testing strategy development

• Internal optimization team mentoring & training

• More than 1200 clients since 2002

About SiteTuners

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Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

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Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

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Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

Overview of 7 Deadly Sins of Ecommerce

1. Visual Distractions

2. Too Many Choices

3. Using Technological Gimmicks

4. Beating The Big Drum

5. Unclear Call-to-action

6. Lack of Trust

7. Having Multiple Personalities

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Copyright © 2012, SiteTuners - All Rights Reserved.

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146 clickable links!

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Before

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After

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Before

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Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

Summary of 7 Deadly Sins of Ecommerce

1. Visual Distractions

2. Too Many Choices

3. Using Technological Gimmicks

4. Beating The Big Drum

5. Unclear Call-to-action

6. Lack of Trust

7. Having Multiple Personalities

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Copyright © 2012, SiteTuners - All Rights Reserved.

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Copyright © 2012, SiteTuners - All Rights Reserved.

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Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

Express Review - Special Offer

• 45 or 90-min interactive review of landing page or website

• Video transcript recorded via GoToMeeting

• Includes AttentionWizard “attention heatmap” of page

http://Express-Review.com - From $699

First 3 reviews will be personally conducted by Tim Ash

(mention “MarketLive” after you buy)

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Copyright © 2012, SiteTuners - All Rights Reserved.

2013 - San Francisco – Paris - Chicago – Boston – London - Berlin

Tim

Ash

Tom

Davenport

Michael

Summers

Bryan

Eisenberg

Patrick

Bultema

Jakob

Nielsen

Amy

Africa

BJ

Fogg

Steve

Krug Jared

Spool

Roger

Dooley

Susan

Weinschenk Brian

Massey

Page 46: MarketLive eCommerce Summit 2013

Copyright © 2012, SiteTuners - All Rights Reserved.

Save $250 off Conversion Conference

Other 2013 shows: April 15-16

San Francisco Chicago – June 11-13

Boston – September 30- Oct 2

Paris – June 6

London – October 23-24 Use promo code “ML2013”

Berlin – November 4-5

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Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

Q&A and Contact Info

[email protected]

(619) 990-9062 mobile

(619) 223-8020 work PST

twitter @tim_ash

www.linkedin.com/in/timash

facebook.com/tim.ash1

skype tim_ash1


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