Date post: | 10-Feb-2017 |
Category: |
Marketing |
Upload: | jeff-shearer |
View: | 47 times |
Download: | 5 times |
Marketo Pro Tips 3New Ideas You Can Implement Today
Adam New-Waterson
CMO, LeanData@RevTechCMO
Jeff ShearerDirector of Marketing Automation, Nintex
@TheJeffShearer
This is just a preview
Original 15 Protips
Protips II: The Token
Strikes Back
Scalable Lead Alerts
Bulletproof list imports Burner fields Video view
tracking
Program templates
Let’s talk about headaches
It got a little confusing
First identify your key use cases
Events Webinars Simple Contact Pages
Newsletters Content Downloads
Next build out every asset you might need
Invites
Landing PagesSmart Campaigns
And power them with {{my.Tokens}}
Step 3: Tokenize wherever possible
The new process
Request Clone Template, customize
tokens
Review Launch
We’ve cut our program turnaround time in half
We look consistent around the world
Content Recommendations
I had conversion envy
No budget to allocate to improvements
Had to get creative
Content Recommendations
Create Segmentation
Create Snippet
Dynamic Content in Email or Landing Page
Results – 80% became Closed Won
Results – 5716% return on investment
New Lead Processing Queue
We had some data problems
Which caused some sync problems
Imagine a trip to the airport
Process leads like airport travelers
What do you want to happen for every new lead in your
database?
Clean up bad or missing data
Call external services and tools
Assign leads to nurture streams
These two are the key
Daisy chained smart campaigns control the order
Don’t forget wait steps before any CRM syncing
New Lead – Fills out Registration Form Wait 3 Minutes
Change Program Status
New Lead Processing Queue
Program status changes, when synced to a salesforce campaign
Anything that forces a CRM sync
Keeping Data Tidy
I don’t like dirty data
Avoid embarrassing interactions with customers and prospects
Slinky Campaigns
Prevent errors caused by sync
Slinky Campaign
Slinky Campaign
Deleted in Marketo
Sync made me want to pull out my hair
Deleted in Marketo
Fallback Page AlertPro Tip 4
Lost money & time
Fallback Page Alert
Catch problems before they hurt
BONUS PROTIPSLittle things to make you happy
Burner Fields – One-time use data
Throwaway Smart Lists
Tear Down This Wall (Mr. Gorbachev)
Original 15 Protips
Protips II: The Token
Strikes Back
Scalable Lead Alerts
Bulletproof list imports
The Ultimate Guided Landing
Page
Video Tracking Programs
bit.ly/MarketoTips
Page 69 #MKTGNATION
Thank You!@THEJeffShearer & @RevTechCMO