Marketplaces:
The Evolving Landscape
Zac Wolf
Product Marketing Manager
MarkMonitor
Nancy Merritt
Manager, Global Relationships
MarkMonitor
eCommerce Marketplaces
5 Source: Ecommerce Foundation, 2015
There are millions of online retailers in the world.
Almost 40% of all eCommerce by 2020 will be via marketplaces such as Amazon, Ebay and Alibaba.
Other Key Marketplaces
6 Source: dazeinfo.com
India Kenya Nigeria Philippines South Africa
Amazon Jumia Jumia Lazada GumTree
Flipkart Amazon Konga Amazon Amazon
Snapdeal OLX Amazon OLX takealot
eBay Kilimall Dealdey Zalora OLX
Shopclues Alibaba OLX eBay Bidorbuy
APAC eCommerce
7
$1.4 Trillion: Size of APAC eCommerce market by 2020
China: Along with India, the fastest-growing eCommerce market in the world
16%: eCommerce percent of total retail in China,
compared to worldwide average of 7%
Source: Forrester, 2016
Image source: bp.com
Russia eCommerce
8
70 Million: Number of internet users in Russia
$23 Billion: Online sales estimated for 2016
11th largest: In 2015, Russia ranked 11th in eCommerce sales.
50%+ growth in 5 years: Revenue expected to grow to over $35 Billion in 2020.
Source: Emarketer, 2016
Image source: geology.com
Russia eCommerce
10
KEY TAKEAWAYS
– Russia is a growing market with a large presence
– China has a large influence on Russian eCommerce
Africa eCommerce
11
334 Million: Number of internet users in Africa
Nigeria: 93 Million, Egypt: 33 Million, Kenya: 32 Million
$18.7 Billion*: Online sales estimated for 2016
100% growth in 5 years: Revenue expected to grow to over $35 Billion in 2020.
65%: Nigerian online users who shop online
Image source: geology.com
*Includes Middle-East. Source: Emarketer, 2016
Africa eCommerce
12
– Large population that continues to gain more access
– Mobile shopping is huge, consumers becoming more comfortable
– Barriers of entry need to be addressed
KEY TAKEAWAYS
Emerging Trends
15
Mobile-Only Marketplaces
• Mercari – First Japan start-up “Unicorn” raised $75 million and valuation over $1 billion
• 32 million downloads, 7 million US based
– Snap a photo
– Post a listing
– Rate sellers
Emerging Trends
16
Chat Apps
• WhatsApp – Over 1 Billion Users
– Direct marketing – Targeting the “ever-mobile” user
– eCommerce Sales
• Groups can be created and joined for specific campaigns
• Industry and location targeting
Emerging Trends
17
Deep Web/Dark Web
– New emerging threat that companies should be aware of
– Challenging To Monitor and Enforce
– High Barrier Of Entry – Technology
– Shouldn’t Be Ignored
Alternative Options
19 CONFIDENTIAL: INTERNAL ONLY
Prohibited Items
Terms and Conditions
Payment Processors
Education/Awareness
Special Programs
iOffer C.O.P.S. (Counter Online Piracy System) Program
Good Faith Takedown
IP Joint-Force
Industry Associations
20
New Best Practices
21
Know Your “Other” Names
Region Specific Representation
Investigate Your Investigators
What You Can Do
22
Find Alternatives
Leverage Relationships
Be A Guinea Pig!
Enforce Early And Often
Thank You!
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