Social Marketing MakeoverReMarTech Academy April 2010

Sunday, April 18, 2010

Why Should I Bother?Social Media is a free way to connect to your ideal client

Advertising does note resonate with today’s consumer

They want to meet you online- connect to what sets you apart and your “voice”

The goal is to drive your ideal client to your website/ blog

Facebook, Twitter, Linked in etc..drive views to website/ blog

Develop a Social Media daily plan that works for you

Sunday, April 18, 2010

Our Victim- Gus Waite

VP, TREGNY

Rental professional 20+ years

Filmmaker with Real Estate video library and Apartment building photo database

Our mission: Optimize online presence so ideal clients will FIND HIM

Sunday, April 18, 2010

The Social Media Funnel

Presence Content Engage

Ideal Client directed to my Site

Sunday, April 18, 2010

Presence

Branding- How do I want to present myself to the online world?

Gus is “the friend who happens to be a RE agent”

Consistent message

URL was available- www.yournyagent.com

High quality picture that captures your image

Bio- describe your strengths and mission of your business

Sunday, April 18, 2010

Content

The focus is to create content that gets posted REGULARLY to your website

Collect/ Develop and Organize content (online libraries)

Youtube channel for video (Gus’ preferred medium)

Flickr for photos (develop sets by neighborhood, etc)

Evernote for text and everything else (web pages, snapshots)

Sunday, April 18, 2010

Content (continued)www.yournyagent.com will be a site where:

Gus posts daily video blog with editorial captions/ Shares thoughts through written posts/ Showcases his New York images

Visitor will be compelled to:

Subscribe to feed (receive updates of new posts)

Share with their communities (Facebook/ Twitter/ LinkedIn)

Contact Gus with Real Estate needs

Sunday, April 18, 2010

www.yournyagent.comHome- Posts

Gus’ BuildingsAbout GusContact Me

Newsletter opt in/ Subscribe

Communities Drive Views

www.facebook.com/yournyagentwww.twitter.com/yournyagent

Sunday, April 18, 2010

Engage- Facebook Fan PagePost daily- be consistent with what your audience can expect to receive from you (NY offerings, neighborhood tips)

Compelling pitch “Why should I become a fan”

Link to blog posts

Start getting Fans after posting 10 times

“Share” with personal FB friends

Email to Outlook/ contacts introducing Fan Page and why they should join

Sunday, April 18, 2010

Engage- Twitter

Post several times a day

Seek people to follow through real estate keywords on www.search.twitter.com

“New York Real Estate”, “Relocation”, “Columbia”

Follow NY real estate @streeteasy, @citydawn, @jonathanmiller and follow who they follow

Engage- answer and pose questions

Sunday, April 18, 2010

Daily Plan- 30 MinutesSun- Blog Post Day

Mon- Twitter, Facebook and review sites

Tues- Niche Forum Day

Wed- Customer Focus Day

Thurs- Reading Day

Fri- Business Specific Youtube andFlickr Day

Sat- Take a well deserved day off or trade with Sun

Sunday, April 18, 2010

Here’s to your success!

Dawn Doherty

VP Strategic Development

StreetEasy.com

www.facebook.com/internetagent

www.twitter.com/citydawn

Sunday, April 18, 2010