Marla Royne Stafford, Ph.D. Executive Associate Dean of Academic Affairs

William F. Harrah Distinguished Chair Harrah College of Hospitality

University of Nevada-Las Vegas MarlaRoyneStafford@gmail.com

EDUCATION Ph.D. in Business Administration May 1993 Terry College of Business Administration, University of Georgia Major: Marketing

Master of Business Administration (with honors) May 1988 Rollins College, Winter Park, FL

Bachelor of Arts in Speech Communication May 1981 University of Arizona, Tucson, AZ Certificate in Diversity and Inclusion Fall 2019 e-Cornell, Cornell University

ACADEMIC APPOINTMENTS University of Nevada-Las Vegas, Harrah College of Hospitality Executive Associate Dean of Academic Affairs 7/2019 – Present William F. Harrah Distinguished Chair and Tenured Full Professor 7/2019 – Present

University of Memphis, Fogelman College of Business & Economics Interim Dean 5/18 - 6/19 Tenured Full Professor of Marketing 8/04 - 8/19 Chair, Department of Marketing and Supply Chain Management 8/05 - 5/18 Senior Research Fellow, Le Bonheur Center for Healthcare Economics 2/14 - 8/19 Great Oaks Foundation Professor of Marketing 6/13 - 6/18 First Tennessee Professor of Marketing 8/11 - 7/14 Suzanne Downs Palmer Research Professor of Marketing 8/05 - 8/06 Associate Professor of Marketing (with tenure) 8/02 - 8/04 Assistant Professor of Marketing 8/01 - 8/02 University of Memphis, School of Public Health Affiliate Faculty

8/14 – 6/19

University of North Texas, College of Business, Department of Marketing & Logistics Associate Professor of Marketing with Tenure

8/99 - 8/01

Ph.D. Coordinator 8/99 - 5/01 Assistant Professor of Marketing 7/93 - 7/99

Tracy Locke Advertising, Sponsored by the Advertising Educational Foundation Visiting Professor

Summer 1995

Crummer Graduate School of Business and School of Continuing Education Adjunct Professor

1989

Orlando College Adjunct Instructor

1986

Chair, Department of Marketing & Supply Chain Management, Fogelman College of Business & Economics, University of Memphis (August 2005-May 2018)

Led a department of 19 full-time faculty members, about 10 adjunct faculty members, nearly 500 undergraduate students and about 12 Ph.D. students. Managed a department with two majors, four minors, and all statistics/decision science courses for the entire college. Involved with program development and management, financial management, external relationships and outreach, AACSB accreditation, pedagogical leadership, faculty development and management. Conducted annual performance evaluations for faculty and staff. Provided recommendations and facilitated the processes for faculty promotion, tenure, and retention. A few specific accomplishments include the following. • Launched and led first ever MSCM departmental strategic planning efforts; established ad hoc

department strategic planning committee and engaged an outside executive to lead an initial strategic planning retreat. Implemented and revisited plan as needed with departmental input and support.

• Served as a member of the 2017 university-wide deans/directors’ focus group for input into the university-wide strategic plan.

• Provided departmental data for inclusion in the college AACSB report; active participant in two accreditation cycles which both resulted in reaffirmation.

• Member of the college team that developed criteria for faculty qualification and classification. • Led departmental faculty in achieving successful AACSB classifications and coverage rates in both

marketing and supply chain management to ensure successful college reaccreditation. • With a faculty member, created and launched the Customer Neuro-Insights Research Lab (C-NRL),

a state-of-the-art facility for neuro-marketing research. • Established a Department Advisory Board with members from a range of companies to reflect the

two majors; worked with the Board to create organizational structure and a governance document. • Solicited input from advisory board members on curriculum and course relevance to provide

professional insight to our curriculum; used insight appropriately and successfully. • Worked with other university entities including engineering and health to build strong relationships. • Continually developed and fostered business relationships that generated guest speakers, and

translated into jobs and internships for students, and donations to the department. • Provided business and personal branding expertise to other entities in the university. • Worked with appropriate faculty to develop tailored educational programs for businesses. • Developed and launched profitable online degree program; recognitions include being named

number 4 in the nation by affordablecolleges.com and a top-10 program by bestcolleges.com. • Created a collaborative work environment among a diverse group of faculty members; built a

supportive environment for interdisciplinary research. • Implemented annual departmental teaching award. • Developed/launched social media minor; hired a faculty member dedicated to social media activities. • Successfully led and championed the college and university process to reclassify all Supply Chain

Management major courses to allow for effective marketing of the major and the minor. • Supported the launch of the Student Marketing Association (SMA) and Supply Chain Management

Student Association (SCMA); transitioned SMA to a student chapter of the AMA. • Worked with other departments to create a customized Quality Driven Management Program for a

major Memphis-based global company. • Increased online enrollments with most MSCM online courses filled to maximum capacity. • Worked with Supply Chain Management Program coordinator to triple the number of SCM majors.

Ph.D. Coordinator, Department of Marketing & Logistics, College of Business Administration, University of North Texas 8/99-5/01

Coordinated all activities related to the department’s Ph.D. program. This included curriculum development, doctoral student recruiting, development and administration of comprehensive exams, program promotion and doctoral student advising. Elected chair of the college Ph.D. committee for 2000-2001.

PROFESSIONAL WORK EXPERIENCE Marketing Consultant and Executive Speech Coach, 1993-present Senior Sales Promotion Coordinator, Tupperware Home Parties, Orlando, FL 1988-1989 Regional Marketing Coordinator, Cardinal Retirement Villages, Sanford, FL 1986-1987 Editor/Writer, Creative Services, Philip Crosby Associates, Winter Park, FL 1984-1986 General Manager and Managing Editor, Florida Tourist News, Fort Lauderdale and Orlando, FL 1982-1983 Freelance Writer, 1981-1993

LEADERSHIP AND PROFESSIONAL DEVELOPMENT

Management Training Academy, University of Nevada-Las Vegas, Completed February 2020 STAR Data Analysis Workshop, January 2020 Association to Advance Collegiate Schools of Business Deans Conference, February 2019 Council for Advancement and Support of Education (CASE) Seminar on Development for Deans and

Academic Leaders, November 2018 New Memphis Institute, Leadership Development Intensive, October 2018 Association to Advance Collegiate Schools of Business New Deans Seminar, June 2018 Andrew Hayes Process Workshop, Mississippi State University, March 2018 Association to Advance Collegiate Schools of Business Advisory Board Seminar, Feb. 2018 Graduate of 2016 Leadership Germantown Class Association to Advance Collegiate Schools of Business Accreditation Seminar, May 2015 Moderation/Mediation, University of Kansas “Stats Camp,” Summer 2013 Tennessee Board of Regents Academic Leadership Institute, 2006-2007 International Radio & Television Society Faculty-Industry Seminar, 2006 Faculty Development in International Business, University of South Carolina, Summer 2002 Vector Marketing Corporation, Sales and Marketing Institute, Summer 2000

SELECTED INVITED PRESENTATIONS Distinguished Visiting Professor, University of Waikato, Hamilton, NZ, September 2019 University of Colorado, College of Media, Communication and Information, Boulder, CO, 2017 School of Public Health, University of Memphis, Memphis, TN, 2017, 2016, 2015 Stockholm School of Business, Stockholm, Sweden, 2016 University of Memphis Personal Branding Conference, Memphis, TN, 2016, 2015 Intermodal Freight Conference, Intermodal Freight Transportation Institute, Memphis, TN, 2015 Commercial Vehicle Training Association Annual Conference, Memphis, TN, 2015 University of Melbourne, Melbourne, Australia, 2015 University of Waikato, Hamilton, New Zealand, 2015 Queensland University of Technology, Brisbane, Australia, 2015 Children’s Central, Michigan State University, 2015 Doctoral Consortium Faculty, Society for Marketing Advances, 2014, 2011 American Council on Consumer Interests, 2012 Consumer Union, Yonkers, New York, 2009 Villanova Distinguished Speaker Series, Center for Marketing & Public Policy Research, 2008 Hangzho University, Hangzho, China, 2005

SELECTED CURRENT AND PAST BOARD MEMBERSHIP Member, Board of Directors, Find Your Fabulosity, Orlando, FL – 2018 - present Member, Research Development Board, Dugga, Digital Assessment Systems, 2016 – present Member, Board of Directors, Crews Center for Entrepreneurship, Memphis, TN, 2018 - 2019 Member, Board of Directors, STEM4Fem, Memphis, TN, 2018 - 2019

ACADEMIC HONORS AND DISTINCTIONS Recognitions/Honors/Awards Related to Research & Scholarly Contributions 2018 Recipient, Best Article of the Year Award, Journal of Current Issues and Research in Advertising 2017 Recipient, Alumni Association Distinguished Research Award, University of Memphis 2017 Top 10 Paper in the Field in 2016, Neuro-marketing Science & Business Association 2016 Best Paper of the Promotions Track, Society for Marketing Advances 2016 Recipient, Ivan Preston Outstanding Contribution to Research Award, American Academy of

Advertising 2016 Recipient, American Academy of Advertising Research Fellowship 2016 Honorable Mention, Best Conference Paper Award, Global Marketing Conference 2015 Best Paper of the Promotions Track, Society for Marketing Advances 2015 George Johnson Preeminent Publication Award, FCBE, University of Memphis 2015 Nominee, Eminent Faculty Award, University of Memphis 2015 Recipient, Association for Consumer Research, Transformative Consumer Research Grant

Competition 2014 Finalist, Best Article of the Year, Journal of Consumer Affairs 2014 Senior Research Fellow, Methodist Le Bonheur Center for Healthcare Economics 2014 Winner, Marketing Science Institute “Social Interactions and Social Media Marketing” Research

Competition 2014 George Johnson Preeminent Publication Award, FCBE, University of Memphis 2014 Society for Marketing Advances, Doctoral Consortium Faculty 2013 Recipient, University of Memphis Fogelman College of Business Great Oaks Foundation

Professorship 2012 Overall Best Paper Award, 2012 American Marketing Association Marketing & Public Policy

Conference 2011 Recipient, American Academy of Advertising Research Fellowship 2011 Recipient, University of Memphis First Tennessee Professorship 2011 IFTI Research Fellow, Intermodal Freight Transportation Institute 2011 Society for Marketing Advances, Doctoral Consortium Faculty 2010 Faculty Research Fellow, Michigan State University, Children’s Central 2010 Best Paper Award, International Conference on Learning and Administration in Higher Education 2009 Recipient, Alumni Association Distinguished Research Award, University of Memphis 2008 First Faculty Scholar-Activist for the ACCI-Consumers Union Connect Program 2008 Named as the Number 1 Publisher in the top advertising journals, Journal of Advertising 2006 Recipient, American Academy of Advertising Research Fellowship 2005 Recipient, Suzanne Downs Palmer Research Professorship 2003 Nominee, Suzanne Downs Palmer Research Professorship 2002 Recipient, Best Article of the Year Award, Journal of Advertising 2001 Nominee, University of North Texas Toulouse Scholar Award 2000 Nominee, University of North Texas Toulouse Scholar Award 1998 Named as a Leading Publisher in the top advertising journals, Journal of Advertising 1997/1998 Recipient, University of North Texas Developing Scholar Award 1997/1998 Recipient, Professional Development Institute Research Fellowship Award 1997 Recipient, American Academy of Advertising Research Fellowship 1995 Recipient, ANBAR Citation of Excellence, Emerald Publishing 1994 Recipient, Journal of Insurance Regulation Nationally Competitive Research Award 1992 Recipient, Media Research Club of Chicago Annual Nationally Competitive Research Award

Jha, Subhash, Sathyaprakash Balaji Makam, Marla B. Royne, and Nancy Spears, (2019), Haptic Information Processing and Need for Touch in Product Evaluation, Journal of Consumer Marketing, 37 (1), 55-64.

Vashisht, Devika, Marla B. Royne and Sreejesh S. (2019), “What We Know and Need to Know About the Gamification of Advertising: A Review and Synthesis of the Advergame Studies,” European Journal of Marketing, 53 (4), 607-634.

Pounders, Kathrynn, Marla B. Royne and Seungae Lee (2019), “The Influence of Temporal Frame on Shame and Guilt Appeals,” Journal of Current Issues & Research in Advertising, 40 (3), 245-257.

Jha, Subhash, George D. Deitz, Phillip Hart, and Marla B. Royne Stafford (2019), “Sales Promotions for Preorder Products: The Role of Time‐of‐Release,” Psychology and Marketing, 36, 9, 875-890.

Lee, Younghwa, Sukki Yoon, Youngwoo Lee, and Marla B. Royne (2018), “How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising,” Journal of Public Policy and Marketing, 37 (1), 108-118.

Rademaker, Claudia and Marla B. Royne (2018), “Thinking Green: How Marketing Managers Select Media for Consumer Acceptance,” Journal of Business Strategy, 39 (2), 30-38.

Fox, Alexa K. and Marla B. Royne (2018), “Private Information in a Social World: Assessing Consumers’ Fear and Understanding of Social Media Privacy,” Journal of Marketing Theory and Practice, 26 (1-2), 72- 89.

Bhat, Subodh, Susan Myers, and Marla B. Royne (2018), “Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions?” Journal of Current Issues & Research in Advertising, 39 (2), 160-177.

Royne, Marla B., Jeff Thieme, and Marian Levy (2018), “How to Create Environmentalists: The Best Motivators,” Journal of Business Strategy, 39 (1), 53-60.

Fox, Alexa K, George Deitz, Marla B. Royne and Joe Fox (2018), “The Face of Contagion: Consumer Response to Service Failure Depiction in Online Reviews,” European Journal of Marketing, 52 (1/2), 39- 65.

Pounders, Kathrynn, Seungae Lee and Marla B. Royne (2018), “The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus,” Journal of Current Issues & Research in Advertising, 39 (1), 37-51. (Received the 2018 Journal of Current Issues and Research in Advertising Best Article of the Year Award)

Peasley, Michael, Joshua Coleman and Marla B. Royne (2018), “Charitable Motivations: The Role of Prestige and Identification,” Service Industries Journal, 38 (5-6), 265-281.

Royne, Marla B., Christine Kowalczyk, Marian Levy and Alexa Fox (2017), “Milk, Juice or Cola? Exploring the Effect of Product Placement on Children’s Attitudes and Behavior,” Health Marketing Quarterly, 34 (2), 128-141.

Hart, Phillip and Marla B. Royne (2017), “Being Human: How Anthropomorphic Presentations Can Enhance Advertising Effectiveness,” Journal of Current Issues & Research in Advertising, 38 (2), 129-145.

Willis, Erin and Marla B. Royne (2017), “Online Communities and Chronic Disease Self-Management,” Health Communication, 32, (3), 269-278.

Royne, Marla B, Stephanie Ivey, Marian Levy, Alexa K. Fox and Susan Roakes (2016), “Marketing Active Transportation to School to Improve Children’s Health: Utilizing Parental Perspectives from an Inner-City Environment,” Health Marketing Quarterly, 33 (4), 353-368.

Diekman, Connie, Marian Levy, Robert Murray, Marla Stafford and Jeremy Kees (2016), “A Preliminary Examination of Facts Up Front: Survey Results from Primary Shopper and At-Risk Segments,” Journal of the Academy of Nutrition and Dietetics, 116 (10), 1530-1536.

Deitz, George, Marla B. Royne, Coco Huang, Josh Coleman and Michael Peasley (2016), “EEG-Based Measures versus Panel Ratings of Super Bowl Advertisements: Predicting Social Media Based Behavioral Response,” Journal of Advertising Research, 56 (2), 217-227. (Selected as one of the 10 most relevant publications in neuromarketing in 2016 and inclusion in the 2017 Neuromarketing Yearbook).

Kowalczyk, Christine and Marla B. Royne (2016), “Exploring the Influence of Mothers’ Attitudes toward Advertising on Children’s Consumption of Screen Media,” International Journal of Consumer Studies 40 (5), 610-617.

Vashisht, Devika and Marla B. Royne (2016), “Advergame Speed Influence and Brand Recall: The Moderating Effects of Brand Placement Strength and Gamers’ Persuasion Knowledge,” Computers in Human Behavior (63), October, 162-169

Royne, Marla B, Jeff Thieme, Marian Levy, Jared Oakley and Laura Alderson (2016), “Transforming Consumer Concern to Action: What Green Marketing Can Do,” Journal of Business Strategy, 37 (3), 37- 43.

Royne, Marla B., Susan D. Myers, George Deitz and Alexa Fox (2016), “Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug vs. Dietary Supplement Advertising,” Journal of Current Issues & Research in Advertising, 37 (1), 59-79.

Yang, Yong, Stephanie S. Ivey, Marian C. Levy, Marla B. Royne, and Lisa M. Klesges (2016), “Active Travel to School: Findings from the Survey of US Health Behavior in School-Aged Children, 2009-2010,” Journal of School Health, 86 (6), 464-471.

Willis, Erin and Marla B. Royne Stafford (2016), “Health Consciousness or Familiarity with Supplement Advertising: What Drives Attitudes toward Dietary Supplements?” International Journal of Pharmaceutical and Health Care Marketing, 10 (2), 1-18.

Levy, Marian, Marla B. Royne and Robert Koch (2016), “Civilian-Military Interface in Catastrophes Requiring Aeromedical Evacuation,” International Journal of Emergency Management, 12 (2), 136-151.

Ivey, Stephanie, Marian Levy, Marla B. Royne, Kranthi Guthikonda, and Kelsi Ford (2015), “Impact of Freight Traffic on School Walking Decisions in Urban Environments,” Journal of Transportation Management, 25 (2), 43-55.

Lister, Cameron, Marla B. Royne, Hannah Payne, Ben Cannon, Carl Hanson, and Michael Barnes (2015), “The Laugh Model: Reframing and Rebranding Public Health through Social Media,” American Journal of Public Health, 105 (11), 2245–2251.

Rademaker, Claudia, Marla B. Royne, and Richard Wahlund (2015), “Eco-harmful Media Perceptions and Consumer Response to Advertising,” Journal of Cleaner Production, 108 (December), 799-807.

Balaji, M.S., Subhash Jha and Marla B. Royne (2015), “Customer E-complaining Behaviors using Social Media,” Service Industries Journal, 35 (11/12), 633-654.

Thieme, Jeff, Marla B. Royne, Subhash Jha, Marian Levy and Wendy Barnes McEntee (2015), “Factors Affecting the Relationship between Environmental Concern and Behaviors,” Marketing Intelligence and Planning, 33 (5), 675-690.

Davis, Brennan, Marla B. Royne Stafford and Chris Pullig (2014), “How Gay-Straight Alliance Groups Mitigate the Relationship between Gay-Bias Victimization and Adolescent Suicide Attempts,” Journal of the American Academy of Child and Adolescent Psychiatry, 53 (December), 1271-1278.

Jha, Subhash, Marla B. Royne and Ankit Kesharwani (2014), “The Interplay of Website Aesthetics and Information Quality on Website Trust,” Journal of Digital and Social Media Marketing, 2 (3), 269–280.

Royne, Marla B., Carol C. Bienstock and Tracy Cosenza (2014), “Key Advertising Components and Media Channels for Recruiting Long Haul Truck Drivers,” Journal of Transportation Management, 24 (2), 31-44.

Royne, Marla B., Alexa Fox, George Deitz and Tyler Gibson (2014), “The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements, Journal of Consumer Affairs, 48 (3), 515-534

Kees, Jeremy, Marla B. Royne and YoonNa Cho (2014), “Regulating Front-of-Package Nutrition Information Disclosures: A Test of Industry Self-Regulation versus Other Popular Options,” Journal of Consumer Affairs, 48 (1), 147-174. (Finalist – 2014 Best Paper of the Year Award)

Myers, Susan D., Marla B. Royne and George Deitz (2014), “Program-Ad Congruence: Integrating Advertising and Entertainment,” International Journal of Advertising, 33 (1), 61-90.

Kowalczyk, Christine and Marla B. Royne (2013), “Celebrity Brands: The Moderating Role of Celebrity Worship on Attitudes and Intentions,” Journal of Marketing Theory & Practice, 21 (2), 211-220.

Mathur, Sunil, Marian Levy and Marla B. Royne (2013), “The Role of Cancer Information Seeking Behavior in Developing and Disseminating Effective Smoking Cessation Strategies: A Comparison of Current Smokers, Former Smokers and Never Smokers,” Journal of Communication in Healthcare, 6 (1), 61-70.

Marian Levy, Robert Koch and Marla B. Royne (2013), “Self-Reported Training Needs of Emergency Responders in Disasters Requiring Military Interface,” Journal of Emergency Management, 11 (2), 143- 150.

Hart, Phillip, Shawn Jones and Marla B. Royne (2013), “The Human Lens: How Unprimed Anthropomorphic Reasoning Varies by Product and Enhances Value Perception,” Journal of Marketing Management, 29 (1-2), 105-121.

Spears, Nancy, Marla B. Royne and Eric Van Steenburg (2013) “Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response,” Journal of Promotion Management, 19 (1), 17-37.

Smith, Rachel, George Deitz, Marla B. Royne, John Hansen, Marko Grünhagen, and Carl L. Witte (2013), “A Cross-Cultural Examination of Online Shopping Behavior: A Comparison of Norway, Germany, and the U.S.,” Journal of Business Research, 66, 328-335.

Royne, Marla B., Jennifer Martinez, Jared Oakley, and Alexa Fox (2012), “The Effectiveness of Benefit Type and Price Endings in Green Advertising,” Journal of Advertising, 41 (4), 85-102.

(Reprinted in “Green Advertising and the Reluctant Consumer,” Routledge-Taylor & Francis, 2015.)

Kowalczyk, Christine and Marla B. Royne (2012), “Are Products More Real on Reality Shows? An Exploratory Study of Product Placement in Reality Television Programming,” Journal of Current Issues & Research in Advertising, 33 (2), 248-266.

Deitz, George, Susan D. Myers and Marla Royne Stafford (2012), “Understanding Consumer Response to Sponsorship Information: A Resource-Matching Approach,” Psychology & Marketing, 29 (4), 226-239.

Cervetti, Michael, Marla B. Royne and J. Michael Schaffer (2012), “The Use of Performance Control Charts in Business Schools: A Tool for Assessing Learning Outcomes,” Journal of Education for Business, 87 (4), 247-252.

Liu, Gensheng (Jason), Mohammad M. Amini, Emin Babakus, and Marla B. Royne Stafford (2011), “Handling Observations with Low Interrater Agreement Values,” Journal of Analytical Sciences, Methods and Instrumentation, 1 (2), 9-18.

Royne, Marla B., Marian Levy and Jennifer Martinez (2011), “Public Health Implications of Environmental Concern and Willingness to Pay for an Eco-Friendly Product,” Journal of Consumer Affairs, 45 (2), 329-343.

Myers, Susan D., Marla B. Royne and George Deitz (2011), “Direct to Consumer Advertising: Exposure, Behavior, and Policy Implications,” Journal of Public Policy & Marketing, 30 (1), 110-118.

Royne Stafford, Marla B., Tim Reilly, Stephen J. Grove and Les Carlson (2011), “The Evolution of Services Advertising in a Services-Driven National Economy: An Analysis of Progress and Missed Opportunities,” Journal of Advertising Research, 51 (1), 136-152.

Bienstock, Carol C. and Marla B. Royne, (2010), “Technology Acceptance and Satisfaction with Logistics Services,” International Journal of Logistics Management, 21 (2), 271-292.

Mittal, Banwari and Marla B. Royne (2010), “Consuming as a Family: Modes of Intergenerational Influence on Young Adults,” Journal of Consumer Behaviour, 9 (4), 239-257.

McKenzie, Karen and Marla B. Royne (2009), “Defining and Understanding Communications Planning: A Current Assessment and an Exploratory Study,” Journal of Promotion Management, 15 (July), 341-356.

Royne, Marla B. and Susan W. Myers (2008), “Recognizing Consumer Issues in DTC Pharmaceutical Advertising,” Journal of Consumer Affairs, 42 (1), 60-80.

Bienstock, Carol C., Marla B. Royne, Dan Sherrell and Thomas F. Stafford (2008), “An Expanded Model of Logistics Service Quality,” International Journal of Production Economics, 113 (May), 205-222.

Poston, Robin and Marla B. Royne (2008), “Rating Scheme Bias: Using Ratings in E-Commerce,” Journal of Organizational and End User Computing, 20 (4), 45-73.

Stern, Barbara B., Marla B. Royne, Thomas F. Stafford and Carol C. Bienstock (2008), “Consumer Acceptance of Online Auctions: An Application and Extension of the TAM,” Psychology & Marketing, 25 (7), 619-636.

Savitskie, Katrina, Marla B. Royne, Elif Sonmez, Marko Grünhagen, and Carl L. Witte (2007), “Norwegian Internet Shopping Sites: An Application & Extension of the Technology Acceptance Model,” Journal of Global Information Technology Management, 10 (4), 54-74.

Bienstock, Carol C. and Marla B. Royne (2007), “The Differential Value of Information in Industrial Purchasing Decisions: Applying an Economics of Information Framework,” International Journal of Physical Distribution and Logistics Management, 37 (5), 389-408.

Rotfeld, Herbert J. and Marla Royne Stafford (2007), “Toward a Pragmatic Understanding of the Advertising & Public Policy Literature,” Journal of Current Issues and Research in Advertising, 29 (1), 67- 80.

Bienstock, Carol C. and Marla Royne Stafford (2006), “Measuring Involvement with the Service: Scale Validation and Managerial Implications,” Journal of Marketing Theory & Practice, 14 (Summer), 209-221.

Stafford, Marla Royne, Ashley Kilburn, and Barbara B. Stern (2006), “The Effects of Reserve Prices on Bidding Behaviour in Online Auctions,” International Journal of Internet Marketing and Advertising, 3 (3), 240-253.

Stafford, Marla Royne, Thomas F. Stafford and Joel Collier (2006), “Dimensions of Environmental Concern: Validation of Component Measures,” Interdisciplinary Environmental Review, 8 (1), 43-61.

Stern, Barbara B. and Marla Royne Stafford (2006), “Individual and Social Determinants of Winning Bids in Online Auctions: A Behavioral Perspective,” Journal of Consumer Behaviour, 6 (January/February), 43- 55.

Stafford, Marla Royne (2005), “International Services Advertising: Defining the Domain and Reviewing the Literature,” Journal of Advertising, 34 (Spring), 65-85.

Carlson, Les, Stephen J. Grove and Marla Royne Stafford (2005), “Perspectives on Advertising Research: Views of Winners of the AAA Outstanding Contribution to Research Award,” Journal of Advertising, 34 (Summer), 117-149.

Stafford, Marla Royne, Ashley J. Kilburn and Charlotte A. Allen (2005), “The Use of Pricing Information in Service Advertisements: A Comparison of Retail Versus Professional Services,” Services Marketing Quarterly, 27 (1), 1-22.

Stafford, Marla Royne, Carolyn Tripp and Carol Bienstock (2004), “The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization,” Journal of Current Issues and Research in Advertising, 26 (1), 37-45.

Stafford, Thomas F, Marla Royne Stafford and Lawrence L. Schkade (2004) “Assessing Uses and Gratifications for the Internet,” Decision Sciences, 35 (Spring), 259-285. (Recognized by Wiley- Blackwell as the 7th most downloaded article in the Decision Sciences Journal.)

Stafford, Marla Royne, Eric Lippold and Todd Sherron (2003), “The Effectiveness of Alternative Media Types on Average Weekly Unit Sales: A Field Investigation,” Journal of Advertising Research, 43 (June), 173-179.

Stafford, Marla Royne, Nancy Spears and Chung-kue Hsu (2003), “Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model,” Journal of Current Issues and Research in Advertising 25, (Fall), 13-20.

Stafford, Thomas F. and Marla Royne Stafford (2003), “Industrial Buyers’ Perceptions of Industrial Salespeople,” Journal of Business and Industrial Marketing, 18 (1), 40-58.

Stafford, Marla Royne and Barbara Stern (2002), “Consumer Bidding Behavior at Internet Auction Sites,” International Journal of Electronic Commerce, 7 (Fall), 135-150.

Stafford, Marla Royne, Thomas F. Stafford and Ellen Day (2002), “A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions,” Journal of Advertising, 31 (Summer), 37-48. (Received the 2002 Journal of Advertising Best Article of the Year Award)

Stafford, Thomas F. and Marla Royne Stafford (2002), “The Use of Atypical Advertising Strategies for Stereotyped Product Categories,” Journal of Current Issues and Research in Advertising, 24 (Spring), 25- 37.

Stafford, Marla Royne and Thomas F. Stafford (2001), “Advertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy, and Gender on Radio Commercial Effectiveness,” Journal of Current Issues and Research in Advertising, 23 (Spring), 17-29.

Stafford, Marla Royne and Carolyn Tripp (2001), “Age, Gender and Income: Demographic Determinants of Community Theater Patronage,” Journal of Nonprofit and Public Sector Marketing. 8 (2), 29-43.

Stafford, Thomas F. and Marla Royne Stafford (2001), “Identifying Motivations for the Use of Commercial Web Sites,” Information Resources Management Journal, 14, (January-March), 22-30. (Reprinted in Strategies for e-Commerce Success, Bijan Fazlollahi, ed, IRM Press 2002.)

Stafford, Marla Royne and Thomas F. Stafford (2000), “The Effectiveness of Tensile Pricing Tactics in the Advertising of Services,” Journal of Advertising, 29 (Summer), 45-59.

Albers-Miller, Nancy D. and Marla Royne Stafford (1999), “International Services Advertising: An Examination of Variation in Appeal Use for Experiential and Utilitarian Services,” Journal of Services Marketing, 13 (4/5), 390-406.

Stafford, Marla Royne, Victor Prybutok, Brenda P. Wells and Leon Kappelman (1999), “Assessing the Fit and Stability of Alternative Measures of Service Quality,” Journal of Applied Business Research, 15, (Spring), 13-30.

Albers-Miller, Nancy D. and Marla Royne Stafford (1999), “An International Analysis of Emotional and Rational Appeals in Services vs. Goods Advertising,” Journal of Consumer Marketing, 16 (1), 42-57.

Stafford, Marla Royne (1998), “Advertising Sex-Typed Services: The Effects of Sex, Service Type and Employee Type on Consumer Attitudes,” Journal of Advertising, 27 (Summer), 65-82.

Stafford, Marla Royne, Thomas F. Stafford and Brenda P. Wells (1998), “Determinants of Service Quality and Satisfaction in the Auto Casualty Claims Process,” Journal of Services Marketing, 12 (6), 426-440.

Wells, Brenda P. and Marla Royne Stafford (1997), "Insurance Education Efforts and Insurance Service Quality," Journal of Insurance Regulation, 15 (Summer), 540-547.

Day, Ellen and Marla Royne Stafford (1997), “Age-Related Cues in Retail Services Advertising: Their Effects on Younger Consumers,” Journal of Retailing, 73 (Summer), 211-233.

Prybutok, Victor and Marla Royne Stafford (1997), “Using Baldrige Criteria for Self-Assessment,” Marketing Health Services (Formerly Journal of Health Care Marketing), 17 (Spring), 45-48

Stafford, Marla Royne (1996), “Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues,” Journal of Advertising, 25 (Fall), 13-28.

Stafford, Marla Royne and Thomas F. Stafford (1996), “Mechanical Commercial Avoidance: A Uses and Gratifications Perspective,” Journal of Current Issues and Research in Advertising 18 (Fall), 27-38.

Stafford, Marla Royne, Gopala Ganesh and Michael Luckett (1996), “Perceived Spousal Influence in the Service Decision-Making Process: A Cross-Cultural Investigation,” Journal of Applied Business Research, 12 (Fall), 53-69.

Stafford, Marla Royne, Thomas F. Stafford and Jhinuk Chowdhury (1996), “Predispositions Toward Green Issues: The Potential Efficacy of Advertising Appeals,” Journal of Current Issues and Research in Advertising, 18 (Spring), 67-79.

Stafford, Marla Royne (1996), “Demographic Discriminators of Service Quality in the Banking Industry,” Journal of Services Marketing, 10 (4), 6-20.

Stafford, Marla Royne, Gopala Ganesh and Barbara Garland (1996), “Marital Influence in the Decision- Making Process for Services,” Journal of Services Marketing, 10 (1), 6-21.

Stafford, Marla Royne and Brenda P. Wells (1996), “The Effect of Demographic Variables on Perceived Claims Service Quality,” Journal of Insurance Issues, 19 (Fall), 163-182.

Day, Ellen, Marla Royne Stafford, and Alejandro Camacho (1995), “Opportunities for Involvement Research: A Scale Development Approach,” Journal of Advertising, 24 (Fall), 69-75. (Received the 1995 Anbar Award of Excellence)

Stafford, Marla Royne and Ellen Day (1995), “Retail Services Advertising: The Effects of Appeal, Medium, and Service,” Journal of Advertising, 24 (Spring), 57-71.

Wells, Brenda P. and Marla Royne Stafford (1995), “Service Quality in the Insurance Industry: Consumer Perceptions vs. Regulatory Perceptions,” Journal of Insurance Regulation, 13 (Summer), 462-477.

Stafford, Marla Royne (1995), “A Normative Model for Improving Services Quality,” Journal of Customer Service in Marketing and Management, 1 (1), 15-32.

Zimmer, Mary R., Thomas F. Stafford and Marla Royne Stafford (1994), “Green Issues: Dimensions of Environmental Concern,” Journal of Business Research, 30 (May), 63-74.

Stafford, Marla Royne (1994), “How Customers Perceive Service Quality,” Journal of Retail Banking, 16 (Summer), 29-37.

Daugherty, Patricia J., Marla Royne Stafford and Jo Ann L. Asquith (1994), “Electronic Zipping: Leading Advertisers' Perspectives,” Journal of Media Planning, 8 (Spring), 55-63.

Asquith, Jo Ann L., Patricia J. Daugherty, and Marla Royne Stafford (1994), “Advertiser and Ad Agency Views on Electronic Zipping,” Journal of Promotion Management, 2 (2), 87-100.

Stafford, Marla Royne and Thomas F. Stafford (1993), “Participant Observation and the Pursuit of Truth: Methodological and Ethical Considerations,” Journal of the Market Research Society, 35 (January), 63-76.

Invited/Editorially Reviewed Publications Royne, Marla B. (2018), “Why We Need More Replication Studies to Keep Empirical Knowledge in Check: How Reliable is Truth in Advertising Research?” Journal of Advertising Research, 58 (1), 3-7.

(Stafford) Royne, Marla B. (2016), “Research and Publishing in the Journal of Advertising: Making Theory Relevant,” Journal of Advertising, 45 (2), 269-273.

Bloom, Robert, David W. Ballard and Marla B. Royne (2013), “The Psychologically Healthy Workplace Program: I/O’s Role and Involvement Opportunities,” The Industrial-Organizational Psychologist. 50 (3), 95-100.

Smith, Rachel and Marla B. Royne (2010), “Consumer Literacy and Credence Services: Helping the Invisible Hand,” Journal of Consumer Affairs, 45 (1), 1-6.

Levy, Marian and Marla B. Royne (2009), “Up for Sale: Consumer Medical Information,” Journal of Consumer Marketing, 26 (7), 465-467.

Levy, Marian and Marla B. Royne (2009), “The Impact of Consumers' Health Literacy on Public Health,” Journal of Consumer Affairs, 43 (Summer), 357-362.

Royne, Marla B. and Marian Levy (2008), “Does Marketing Undermine Public Health?” Journal of Consumer Marketing, 25 (7), 473-475.

Royne, Marla B. (2008), “Cautions and Concerns in Experimental Research on the Consumer Interest,” Journal of Consumer Affairs, 42 (3), 478-483.

Myers, Susan D. and Marla Royne Stafford (2007), “A Profitable New Definition of Health,” Journal of Consumer Marketing, 24 (1), 8-10.

Stafford, Thomas F. and Marla Royne Stafford (1993), “Reaction Effects in Participant Observation: A Response,” Journal of the Market Research Society, 35 (July), 280-281.

Other Journal Publications: Editorials Stafford, Marla Royne (In Press), “Connecting and Communicating with the Customer: Advertising Research for the Hospitality Industry,” Journal of Advertising. Royne, Marla B. and Marian Levy (2015), “Reaching Consumers through Effective Health Messages: A Public Health Imperative,” Journal of Advertising. 44 (April-June), 85-87.

Royne, Marla B. and Marian Levy (2011), “Editorial Prelude - Marketing for Public Health: We Need an APP for That,” Journal of Consumer Affairs, 45 (Spring), 1-6.

Rifon, Nora J., Marla B. Royne and Les Carlson (2010), “Violence and Advertising: Effects and Consequences,” Journal of Advertising 39 (Winter), 7-8.

Stafford, Marla Royne (2005), “An Introduction to the Special Issue on E-Marketing,” Marketing Theory, 5, (5-6).

Stafford, Marla Royne (2004), “Identity Theft: Laws, Crimes and Victims,” Journal of Consumer Affairs, 38 (Winter), 201-203.

Stafford, Marla Royne (2002), “From the Guest Editor,” Journal of Advertising, 31 (Fall), V.

Stafford, Marla Royne (2002), “Guest Editorial,” Journal of Services Marketing, 16 (5), 390-392. Grove, Stephen J., Greg Pickett, and Marla Royne Stafford (1997), “Addressing the Advertising of Services: A Call to Action,” Journal of Advertising, (Winter), 1-6.

Books Rifon, Nora, Marla B. Royne and Les Carlson (eds.) (2014). Advertising and Violence: Concepts and Perspectives, Armonk, NY: M.E. Sharpe

Stafford, Marla Royne and Ronald J. Faber (eds.) (2005). Advertising, Promotion and New Media, Armonk, NY: M.E. Sharpe. 351-356.

Stafford, Marla Royne and Thomas F. Stafford (1999). The Instructor’s Manual to Accompany Vanden Bergh and Katz’s Advertising Principles: Choice, Challenge, and Change. Lincolnwood, IL: NTC Press.

Book Chapters Coleman, Joshua and Marla B. Royne (In Press), “The Convergence of Nonprofit Services and the Social Enterprise,” in Service Insights and Trends, Eileen Bridges and Kendra Fowler, Eds.

Royne, Marla B., Claudia Rademaker, and Gerard E. Kelly III (2017), “Powerful Bullies and Silent Victims in Cyber Space: The Darkness of Social Media,” in Online Consumer Behavior: Theory and Research in Social Media Advertising and E-tail, V2, Angeline Close Scheinbaum, ed. Routledge/Psychology Press.

Royne, Marla B., Kathrynn Pounders, Marian Levy and Rebecca Jones (2017), “Using Digital Media to Improve Public Health Communication,” in Digital Advertising, Shelly Rodgers and Esther Thorson, eds., Routledge.

Royne, Marla B. and Alexa Fox (2014), “Violence is in the Ads, too: Should Television Advertisements be Rated?” in Advertising and Violence: Concepts and Perspectives, Nora Rifon, Marla B. Royne and Les Carlson, eds., Armonk, NY: M.E. Sharpe. 151-160.

Royne, Marla B. (2012), “Toward Theories of Advertising: Where do we go From Here?” in Advertising Theory. Shelly Rodgers and Esther Thorson, eds. Routledge. 541-545.

Poston, Robin S. and Marla B. Royne (2010), “Rating Schemes in E-Commerce,” in Computational Advancements in End-User Technologies: Emerging Models and Frameworks, Advances in End User Computing Book Series. Steve Clark, ed. IGI Global, New York. 260-290.

Ronald J. Faber and Marla Royne Stafford (2005), “The Future of Consumer Decision Making in the Age of New Media Promotions and Advertising,” in M.R. Stafford and R.J. Faber (eds.) Advertising, Promotion and New Media, Armonk, NY: M.E. Sharpe. 351-365.

Stafford, Thomas F., Marla Royne Stafford and Neal Shaw (2002), “Motivations and Perceptions Related to the Acceptance of Convergent Media Delivered through the World Wide Web,” in M. Khosrowpour (ed.), Advanced Topics in Information Resources Management, Hershey, PA: Idea Group Publishing.

Stafford, Thomas F. and Marla Royne Stafford (2001), “Investigating Social Motivations for Internet Use,” in O. Lee (ed.), Internet Marketing Research: Theory and Practice. Hershey, PA: Idea Group Publishing.

Stafford, Thomas F. and Marla Royne Stafford (2000), “Consumer Motivations for Commercial Web Site Use: Antecedents to Electronic Commerce,” in S. Rahman and M. Raisinghani (eds.), Electronic Commerce: Opportunities and Challenges. Hershey, PA: Idea Group Publishing.

Other Invited Publications Royne, Marla B. (2019), Book Foreward in Advertising Theory. 2nd edition. Shelly Rodgers and Esther Thorson, eds. Routledge. 541-545.

Royne, Marla B. (2016), “Research Matters: Building and Sustaining Momentum in Academic Research,” American Academy of Advertising Newsletter, Summer 2016.

Royne, Marla B (2010), “DTC Advertising,” in Wiley International Encyclopedia of Marketing edited by Jagdeth Sheth and Naresh Malhotra, in Volume 4: Advertising and Integrated Communication, edited by Mickey Belch & George Belch, John Wiley & Sons Limited.

Royne, Marla B (2010), “Advertising Message Appeals,” in Wiley International Encyclopedia of Marketing edited by Jagdeth Sheth and Naresh Malhotra, in Volume 4: Advertising and Integrated Communication, edited by Mickey Belch & George Belch, John Wiley & Sons Limited.

Royne, Marla B. (2008), “Top Ten Reasons for Joining AAA,” American Academy of Advertising Newsletter – Anniversary Issue.

Stafford, Marla Royne (2003), “Editing a Special Issue,” American Academy of Advertising Newsletter.

Stafford, Marla Royne (2002), “Services Advertising,” Encyclopedia of Advertising, Taylor & Francis.

Stafford, Marla Royne (1997), “Managing the Early Stages of Your Career: The Importance of Strategic Alliances,” AMS News, (October), 12.

Stafford, Marla Royne (1997), “DSEF Seminar Offers Education on Direct Selling Industry,” AMS News, (July), 10.

Refereed Conference Proceedings and Abstracts Pounders, Kathrynn, Seungae Lee and Marla B. Royne Stafford (2019), “Exploring Guilt and Shame Appeals in Health Marketing: The Impact of Self-Construal,” 2019 American Marketing Association Winter Educator’s Conference.

Royne, Marla B., Erin Willis and Joshua Coleman (2016), “The Effects of Familiarity with Dietary Supplement Advertising on Consumer Shopping Behavior,” Society for Marketing Advances, November 2016. (Winner, Best Paper in the Promotions Track)

Lee, Younghwa, Sukki Yoon, and Marla B. Royne (2016). “How Liberals and Conservatives Respond to Equality and Proportionality Appeals in Charity Advertising,” 2016 Global Marketing Conference, July 2016. (Honorable Mention, Best Conference Paper Award)

Vashisht, Devika and Marla B. Royne Stafford (2015), “Impact of Advergame Speed, Brand Placement Strength, and Persuasion Knowledge on Brand Recall,” Society for Marketing Advances, November 2015. (Winner, Best Paper in the Promotions Track)

Royne, Marla B., Christine Kowalczyk, Marian Levy and Alexa Fox (2015), “The Effect of Beverage Product Placement on Children’s Attitudes and Behavior: An Exploratory Study,” Abstract in the American Marketing Association 2015 Summer Educator’s Conference, Chicago, IL, August 2015.

Stafford, Marla Royne, Erin Willis and Marian Levy (2015), “Consumers’ Perceptions of Electronic Cigarettes: Implications for Advertising, Promotion and Public Health,” Abstract in the Proceedings of the 2015 American Academy of Advertising Annual Conference, Chicago, IL, March 2015.

Royne, Marla B., Stephanie Ivey, Marian Levy, Alexa K. Fox and Susan Roakes (2014), “Marketing Active Transportation to School: Utilizing Parental Perspectives on Walking to School in an Inner-City Environment,” 2014 American Marketing Association Marketing & Public Policy Conference, June 2014.

Hart, Phillip and Marla B. Royne (2014), “Anthropomorphism Appeals: Influencing Consumers through Human-like Presentation,” Abstract in the Proceedings of the 2014 American Academy of Advertising Annual Conference, Atlanta, GA. March 2014.

Kowalczyk, Christine and Marla B. Royne (2014), "Mothers’ Perceptions of Advertising and Regulating Children’s Screen Media Usage,” Abstract in the Proceedings of the 2014 American Marketing Association Winter Educator’s Conference, Orlando, FL. February 2014

Fox, Alexa K. and Marla B. Royne (2013) “Private Information in a Social World: A Policy Perspective of Consumer Privacy on Social Networking Sites,” Abstract in the Proceedings of the 2013 American Marketing Association Marketing & Public Policy Conference, Washington, DC. June 2013.

Bienstock, Carol and Marla R. Stafford (2013), “An Investigation of Effective Advertising Strategies for Recruiting Long Haul Truck Drivers,” Abstract in the Proceedings of the 2013 Academy of Marketing Science Conference, Monterrey, CA. May 2013.

Royne, Marla B., Jared Oakley, and Marian Levy (2012), “An Investigation of the Relationship between Environmental Concern and Environmental Behavior,” Abstract in the Proceedings of the 2012 American Marketing Association Marketing & Public Policy Conference, Atlanta, GA. June 2012.

Royne, Marla B., Alexa Sullivan, George Deitz and Tyler Gibson (2012), “The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Nutritional Supplements,” Abstract in the Proceedings of the 2012 American Marketing Association Marketing & Public Policy Conference, Atlanta, GA. June 2012.

Kowalczyk, Christine and Marla B. Royne (2012), “An Exploratory Study of Perceived Trust and Skepticism of Product Placement in Reality Television,” Abstract in the Proceedings of the 2012 American Marketing Association Marketing & Public Policy Conference. Atlanta, GA. June 2012. (Winner, Best Paper of the Conference Award)

Royne, Marla B., Jared Oakley, and Marian Levy (2012), “Linking Environmental Concern to Sustainable Consumer Behavior: Moving from Attitudes to Action,” Abstract in the Proceedings of the 2012 American Council on Consumer Interests Annual Conference, Memphis, TN. April 2012.

Royne, Marla B., Stephanie Ivey, Marian Levy and Susan Roakes (2012), “Factors Affecting School Walking Decisions in an Urban Environment: Implications for Public Policy and Public Health,” Abstract in the Proceedings of the 2012 American Council on Consumer Interests Annual Conference, Memphis, TN. April 2012.

Martinez, Jennifer, Marla B. Royne and Christine Kowalczyk (2012), “Social Networking Sites vs. Traditional Advertising: Examining Influence over Information.” Abstract in the Proceedings of the 2012 Academy of Marketing Science National Conference, New Orleans, LA. May 2012.

Kowalczyk, Christine M. and Marla B. Royne (2011), “I Said ‘No’: Understanding Parental Perceptions of Screen Media Advertising to Children,” Abstract in the Proceedings of the Society for Marketing Advances 2011 Annual Conference, Memphis, Tenn., (November 2-5).

Royne, Marla B. Royne, Marian Levy, Jennifer Martinez and Herbert Jack Rotfeld (2011), “Demographic Differences in Environmental Concern: Implications for Marketing Communications,” Abstract in Proceedings of the 2011 Asia-Pacific Conference of the American Academy of Advertising, 61-62.

Royne, Marla B., Nora Rifon, Sungmi Lee, Marko Grunhagen, Carl L. Witte, (2010), “Shopping On-Line: Cultural, Individual Characteristics, and Cross-Country Differences,” Abstract in the Proceedings of the European Conference of the American Academy of Advertising, Milan, Italy.

Royne, Marla B., Marian Levy and Jennifer Martinez (2010), “Demographic Facets of Environmental Concern: Implications for Public Policy and Public Health,” Abstract in the Proceedings of the American Marketing Association Marketing & Public Policy Conference.

Cervetti, Michael and Marla B. Royne (2010), “The Use of Performance Control Charts in Higher Education,” Joint Meeting of the Academic Business World International Conference and International Conference on Learning and Administration in Higher Education. (Received a Conference Best Paper Award)

Cervetti, Michael and Marla B. Royne (2010), “Performance Control Charts in a Business Statistics Class,” Annual Conference of the International Educator’s Group, Nashville, TN.

Kowalczyk, Christine and Marla B. Royne (2009,) “Exploring Attitudes toward Product Placement on Reality Shows,” Abstract in the Proceedings of the Society for Marketing Advances, November 2009.

Susan Myers and Marla Royne Stafford (2006), “Direct-to-Consumer Advertising of Erectile Dysfunction Medications: Policy Implications of Misperceived Purpose and Risk,” Abstract in the Proceedings of the 2006 American Marketing Association Marketing and Public Policy Conference.

Rotfeld, Herbert J., and Marla Royne Stafford (2006) “Pragmatism and Realities for Understanding the Advertising & Public Policy Literature,” Abstract in the Proceedings of the 2006 Conference of the American Academy of Advertising.

Bienstock, Carol C., Marla Royne Stafford, and Thomas F. Stafford (2006), “The Role of Technology in Industrial Customers' Perceptions of Logistics Service Quality and Purchase Intentions,” Developments in Marketing Science, Volume XXIX.

Kilburn, Ashley, Joel Collier and Marla Royne Stafford (2005), “The Prodigal Consumer: Defining and Understanding the Returning Customer,” Abstract in the Proceedings of the 2005 Society for Marketing Advances Annual Conference.

Sen, Sandy, Marla Royne Stafford and Emin Babakus (2005), “Development and Validation of a Service Convenience Model,” Abstract in the Proceedings of the 2005 American Marketing Association Summer Educator’s Conference.

Rotfeld, Herbert J., Marla Royne Stafford and Susan D. Myers (2005), “What Has Been, What Is and What Seems Missing in Published Research on Advertising and Public Policy,” Abstract in the Proceedings of the 2005 American Marketing Association Marketing and Public Policy Conference.

Stafford, Marla Royne, Ashley Kilburn and Barbara Stern (2005), “The Effects of Reserve Prices on Bidding Behavior in Online Auctions,” Abstract in the Proceedings of the 2005 American Marketing Association Winter Educator’s Conference.

Stafford, Thomas F. and Marla Royne Stafford (2003) “Uses and Gratifications for Internet Use in the Distance Education Classroom,” Abstract in the Proceedings of the American Marketing Association Winter Educator’s Conference.

Bienstock, Carol, Thomas F. Stafford, and Marla Royne Stafford (2002), “Logistics Service Quality and the Concept of Acceptance: Technological Dimensions of Logistics Services and their Evaluation,” Proceedings of the 2002 Decision Sciences Conference.

Stafford, Marla Royne and Thomas F. Stafford (2001), “Endorsement and Services Advertising Effectiveness: The Case of Spokespersons versus Spokescharacters,” Abstract in the Proceedings of the 2001 American Academy of Advertising Conference.

Stafford, Marla Royne and Thomas F. Stafford (2000), “Identifying the Uses and Gratifications of Web Use,” Abstract in the Proceedings of the 2000 American Academy of Advertising Conference.

Stafford, Marla Royne and Ellen Day (2000), “Measuring Service Involvement: An Adaptation of the Personal Involvement Inventory,” abstract in the Proceedings of the Academy of Marketing Science 2000 Conference.

Stafford, Thomas F. and Marla Royne Stafford (1999), “Leadership in the Classroom: The Management of Sales Education,” abstract in the Proceedings of the 1999 American Marketing Association Winter Educator’s Conference.

Stafford, Thomas F. and Marla Royne Stafford (1998), “Uses and Gratifications of the World Wide Web: A Preliminary Study,” in Darrel Muehling, ed. The Proceedings of the 1998 American Academy of Advertising Conference, Pullman, WA: Washington State University.

Stafford, Thomas F. and Marla Royne Stafford (1998), “The Dimensionality of Environmental Concern: Validation of Component Measures,” abstract in John B. Ford and Earl D. Honeycutt, Jr., eds. Developments in Marketing Science, Norfolk, VA: Academy of Marketing Science.

Stafford, Marla Royne and Ellen Day (1997), “Refining a Service Involvement Scale,” abstract in Elnora W. Stuart and Ellen N. Moore, eds. Enriching Marketing Practice and Education. Atlanta: GA: Southern Marketing Association.

Stafford, Marla Royne and Robert Pearson (1997), “Gender Differences in the Processing of Advertising Information for Services,” in M. Carole Macklin, ed. Proceedings of the 1997 American Academy of Advertising Conference, Cincinnati, Ohio: University of Cincinnati.

Stafford, Marla Royne and Ellen Day (1995), “Measuring Service Involvement: A Preliminary Assessment,” in Barbara B. Stern and George M. Zinkhan, eds., Proceedings of the 1995 American Marketing Association Summer Educators Conference, Chicago: AMA.

Watson, Marsha and Marla Royne Stafford (1995), “To Ban or Not to Ban: The Joe Camel Controversy,” in William F. Morey, ed., Southwest Business Symposium 1995 Proceedings, Edmond, OK: University of Central Oklahoma.

Stafford, Thomas F. and Marla Royne Stafford (1994), “Elements of the Salesperson Stereotype in the Industrial Sector,” in Ravi Achrol and Andrew Mitchell, eds., Proceedings of the 1994 American Marketing Association Summer Educators Conference, Chicago: AMA.

Stafford, Marla Royne and Ellen Day (1994), “The Value of Cognitive Response Data: An Illustration in Services Advertising Research,” in Karen Whitehill King, ed., Proceedings of the 1994 American Academy of Advertising Conference, Athens, GA: The University of Georgia.

Stafford, Marla Royne and Thomas F. Stafford (1993), “Industrial Buyers' Perceptions of Salespeople: An Exploratory Investigation,” in Michael Levy and Dhruv Grewal, eds., Developments in Marketing Science, vol. 16, Miami, FL: University of Miami.

Stafford, Marla Royne, Jo Ann L. Asquith, and Patricia J. Daugherty (1993), “Electronic Zipping: Ad Agency Perspectives,” in Michael Levy and Dhruv Grewal, eds., Developments in Marketing Science, vol. 16, Miami, FL: University of Miami.

Stafford, Thomas F. and Marla Royne Stafford (1993), “The X, Y and Z of Sales Management: New Pedagogical Perspectives for Classroom Excellence,” abstract in Dan C. Weilbaker, ed., Professional Sales and Sales Management Practices Leading Toward the 21st Century, DeKalb, IL: Northern Illinois University.

Daugherty, Patricia J., Marla Royne Stafford and Jo Ann L. Asquith (1992), “An Exploratory Investigation of Advertisers' Opinions on and Reactions to Electronic Zipping,” abstract in Leonard N. Reid, ed., Proceedings of the 1992 Conference of the American Academy of Advertising, Athens, GA: The University of Georgia.

Stafford, Thomas F. and Marla Royne Stafford (1992), “Effects of Puffery and Price on Product-Sponsor Evaluations,” in Leonard N. Reid, ed., Proceedings of the 1992 Conference of the American Academy of Advertising, Athens, GA: The University of Georgia.

Stafford, Marla Royne and Thomas F. Stafford (1991), “Situational Dimensions, Shopping Motives and Patronage Behavior: A Conceptual Model,” in Robert L. King, ed., Marketing: Toward the Twenty-First Century, Richmond, VA: Southern Marketing Association.

Daugherty, Patricia J. and Marla Royne Stafford (1991), “Trade Promotions: High Profile Strategies,” in Robert L. King, ed., Marketing: Toward the Twenty-First Century, Richmond, VA: Southern Marketing Association.

Refereed Conference Abstracts, Presentations, Special Sessions and Posters Coleman, Joshua T., Michael C. Peasley, and Marla R. Stafford (2015), “Is Membership Decline a Cultural Trend? A Preliminary Assessment of Organizational Identification among Nonprofit Supports,” AMA Summer Marketing Educators’ Conference, Chicago, IL, August 14-16.

Fox, Alexa K., Cait Lamberton, Marla B. Royne Stafford, Andrew Stephen, Kristen Walker and David Wiener (2015), “You Provide the Information, But Who Provides the Protection? New Directions in Social Media Privacy,” AMA Winter Educators Conference, San Antonio, TX, February 13-15.

Brocato, Deanne, Alexa K. Fox, Nora J. Rifon, Marla Royne Stafford, Akshaya Vijayalakshmi, and Douglas Walker (2014), “Perspectives on Media and Violence: Insights from Parents and Children,” Special Session, American Academy of Advertising Annual Conference, Atlanta, GA. March 2014.

Levy M., M. Royne, M. Stockton, R. Hopkins, and M. Perry (2014), “Supporting Healthy Lifestyles at an Urban University - Memphis Healthy U,” Academy of Nutrition and Dietetics 2014 Food & Nutrition Conference & Expo, Atlanta, GA. October 2014.

Royne, Marla B. and Carol C. Bienstock (2013), “Identifying Effective Advertising Strategies for Truck Driver Recruitment,” Abstract in the Proceedings of the 2013 ASCE Green Streets, Highways and Development Conference.

Ivey, Stephanie, Marian Levy, Marla B. Royne, Kranthi Guthikonda, Annie Wise, and Patrice Thomas (2013), “Factors Affecting School Walking Decisions in Urban, Freight-Centric Communities,” Abstract in the Proceedings of the 2013 ASCE Green Streets, Highways and Development Conference.

Levy, Marian, George Relyea, Marla B. Royne, Cynthia Puljic, Robin Rutherford, and Chee Lam (2013), “Salsa, Sabor y Salud: Reducing Diabetes Risk in Latino Families in Memphis and Shelby County,” American Public Health Association 141st Annual Meeting.

Lister, Cameron, David Vance, Marla Royne, Carl Hanson, Michael Barnes (2013), “Laugh Model: Restructuring the Framework of Public Health in Social Media,” Poster Presented at the 2013 National Conference on Health Communication, Marketing and Media, Atlanta, GA. August 2013.

Levy, Marian, Marla B. Royne, George Relyea, Chee Lam, and Cynthia Puljic, (2013), "Salsa, Sabor y Salud: Reducing Diabetes Risk in Latino Families,” National Conference on Health Communication, Marketing and Media, Atlanta, GA. August 2013.

Levy, Marian, Marla B. Royne and Robert Koch (2012), “Enhancing Communication between Military and Civilian Responders in Large-Scale Disasters,” National Conference on Health Communication, Marketing and Media, Atlanta, GA. August 2012.

Levy, Marian, Marla B. Royne and Robert Koch (2012), “Identification of Training Needs to Support the Interface between Civilian and Military Emergency Responders in Disasters,” American Public Health Association 140th Annual Meeting, San Francisco, CA. October 2012.

Levy, Marian, Marla B. Royne, Stephanie S. Ivey and Susan L. Roakes (2011), “Safe Routes to School: Community and University Partnerships to Promote Walking to School," American Public Health Association 139th Annual Meeting, Washington, DC. October 2011.

Levy, Marian, John Hochstein and Marla B. Royne (2011), “Environmental Practices among a Diverse Population in an Urban University," American Public Health Association 139th Annual Meeting, Washington, DC. October 2011.

Levy, Marian, Marla B. Royne, Stephanie S. Ivey and Susan L. Roakes (2010), “Promoting Pedestrian Safety and Walkable Communities: Safe Routes to Schools- Best Practices for Successful Implementation,” Tennessee Public Health Association 67th Annual Meeting, Franklin, TN. September 2010.

Levy, Marian, Marla B. Royne Stafford, and John Hochstein (2010), “Eco-responsibility and Diversity at the University of Memphis,” Memphis in May Student Affairs Conference, University of Memphis.

Levy, Marian, John Hochstein, Srikant Gir, and Marla B. Royne, (2009), “University and Community Partnerships to Promote Sustainable Technologies," American Public Health Association 137th Annual Meeting (November 2009).

Levy, Marian, Marla B. Royne, John Hochstein and J. Ransom (2009), “Promoting Environmental Responsibility on a University Campus,” Tennessee Public Health Association 66th Annual Meeting, Franklin, TN. August 2009.

2011 Co-Principal Investigator, “Using Product Placement to Promote Healthy Eating Behavior among Children,” Awarded by the American Academy of Advertising, $1500, and the Le Bonheur Center for Healthcare Economics, $2000.

2006 Co-Principal Investigator, “Direct-to-Consumer Advertising: A Look at Erectile Dysfunction

Medications,” American Academy of Advertising, $2150.

2004 Co-Principal Investigator, “The Differential Value of Information in Industrial Purchase Decisions: Applying an Economics of Information Framework,” Fogelman College of Business & Economics, University of Memphis, $7000.

2003 Co-Principal Investigator, “Technological Dimension of Logistics Service: An Extension of the

Logistics Service Quality Construct,” FedEx Center for Supply Chain Management, University of Memphis, $1100.

2000 Principal Investigator, “Tensile Pricing: Its Use and Effectiveness in Advertising for Retail and

Professional Services,” Summer Research Fellowship, College of Business Administration, University of North Texas, $6400.

1999 Co-Principal Investigator, “Partnerships for Promotion: Corporate Sponsorship and Non-Profit

Organizations on the World Wide Web: Consumer Perceptions, Attitudes and Behaviors,” Research Opportunities Program, University of North Texas, $2500.

1998 Co-Principal Investigator, “Uses and Gratifications of the World Wide Web,” In-Kind Research

Grant, Digital Marketing Systems, Lewisville, TX, $20,000.

1998 Co-Principal Investigator “Gratifications of Web Use,” Summer Research Fellowship College of Business Administration, University of North Texas, $5400.

1997 Professional Development Institute Research Fellowship Award, College of Business

Administration, University of North Texas, $2200.

1997 Principal Investigator, “Promoting the Price of Retail Services: A Comparative Assessment,” Research Opportunities Program, University of North Texas, $2620.

1997 Principal Investigator, “Tangibilizing the Service Offering: The Effects of Preference

Heterogeneity, Advertising Strategy, and Gender on Radio Commercial Effectiveness,” American Academy of Advertising Research Fellowship, $1750.

1996 Junior Faculty Summer Research Award, University of North Texas, $3500.

1995 Principal Investigator, “An Investigation of Source Effects in Services Advertising,” Research

Initiation Grant, University of North Texas, $1800.

1995 “An Investigation of Motivation-Based Segments of Television Home Shoppers,” Small Grants Program, University of North Texas, $750.

1995 Junior Faculty Summer Research Award, University of North Texas, $3500.

1994 Principal Investigator, “GREENSCALE: Development and Validation for a Measure of

Environmental Concern,” Research Initiation Grant, University of North Texas, $2000.

1994 Co-Principal Investigator, “Service Quality in the Insurance Industry: Consumer Perceptions vs. Regulatory Perceptions,” National Public Policy Grant awarded by the Journal of Insurance Regulation/National Association of Insurance Commissioners, $5000.

1994 Principal Investigator, “Development of a Scale to Assess Bank Service Quality,” Faculty Research Initiative, College of Business Administration, University of North Texas, $2550.

1994 Junior Faculty Summer Research Award, University of North Texas, $3500.

1993 Principal Investigator, “Tangibility in Services Advertising: Fact or Fiction?” Research Initiation Grant, University of North Texas, $3500.

1992 Principal Investigator, “An Evaluation of the Effectiveness of the Appeal and the Medium within a Classification of Services,” (Dissertation Research) Media Research Club of Chicago Annual Research Award, $2000.

1992 Ph.D. Student Research Award, Terry College of Business, University of Georgia, $2000.

1991-93 Comer Fellowship Award, Department of Marketing, Terry College of Business University of Georgia, $2000/yr.

EDITORIAL AND SERVICE LEADERSHIP Leadership Roles Chair, Publications Committee, American Academy of Advertising 2018-2019 Past President, 2015; President, 2014; President-elect, 2013; American Academy of Advertising Co-Chair, American Academy of Advertising National Conference, 2014 Chair, Nominations Committee, American Academy of Advertising 2015 Conference Co-Chair, Consumer Culture and the Ethical Treatment of Children: Theory, Research, and Fair

Practice, November 2009 Co-Chair, Emerging Scholars Consortium, American Academy of Advertising Conference, March 2008 Chair, Publications Committee, American Academy of Advertising 2000 Secretary and Executive Committee Member, American Academy of Advertising 1999

Editorial Roles Editor in Chief, Journal of Advertising, 2007-2010 Associate Editor, Journal of Consumer Affairs, Fall 2001 - December 2005 Editor, American Academy of Advertising Newsletter, Summer 1996 - Summer 1999

Guest Editor/Co-Editor Journal of Advertising (Services Advertising; Advertising & New Media; Advertising & Violence; Health Messages; Hospitality, Tourism & Travel – in process) International Journal of Advertising Marketing Theory Journal of Services Marketing Journal of Consumer Affairs

Track Chair/Co Chair American Marketing Association Academy of Marketing Science Global Marketing Science Conference Society for Marketing Advances SERVSIG Services Research Conference International Marketing Strategy Conference

Session Chair/Moderator American Academy of Advertising American Academy of Advertising Europe American Marketing Association Academy of Marketing Science Society for Marketing Advances

EDITORIAL REVIEW BOARDS Senior Advisory Board

• Journal of Advertising

Current Full Membership • Journal of Advertising • Journal of Advertising Research • Journal of Business Research • International Journal of Advertising • Tourism Critiques

Past Full Membership

• Journal of the Academy of Marketing Science • Journal of Current Issues and Research in Advertising • Marketing Theory • Journal of International Advertising • Journal of Consumer Affairs

Ad Hoc Membership (Past and Present)

• Journal of Service Research • Journal of the Academy of Marketing Science • Journal of Public Policy and Marketing • Journal of Retailing • Service Industries Journal • Journal of Marketing • Numerous other marketing, advertising, management, consumer and health-related journals and

conferences, textbooks, and graduate student dissertation and best paper competitions • Independent Reviewer, Israel Science Foundation

OTHER ACADEMIC COMMITTEE WORK Committee Membership American Academy of Advertising Member, Publications Committee, 2016-2019; 1999-2002 Member, Awards Committee, 2003-2006 Member, Finance Committee, 2003, 1998 Member, Research Committee, 1996

American Council on Consumer Interests Marketing Committee, 2003-2005

SELECTED UNIVERSITY AND COLLEGE ACTIVITIES AND OTHER SERVICE University of Nevada-Las Vegas

Top Tier Innovative Programs Committee, 2020- Graduate Enrollment Management (GEM) Advisory Board, 2020- External Reviewer, College of Engineering Distinguished Service Award, 2020 Search Committee, Administrative Assistant III, 2020

University of Memphis Fogelman College Implementer, University Strategic Planning Committee, 2017-2018 Director/Dean Focus Group, Strategic Planning Process, 2017 Chair, George Johnson Professorship Advisory Committee, 2017 Member, Associate Dean Search Advisory Committee, 2015 Member, George Johnson Fellow Award Advisory Committee, 2015 FitKids Investigator and Advisory Board, School of Public Health, 2014-2016 Member, George Johnson Professorship Advisory Committee, 2014 Founding Faculty Advisor, University of Memphis Chess Club, 2010-2013 Chair, Search Committee, Chair of the Department of Management, 2012-2013 Chair, Search Committee, Chair of the Department of Economics, 2011-2012 Chair, Promotion & Tenure Committee, Wilson School of Hospitality Management, 2011-2012 Member, Search Committee, Director of the School of Hospitality Management, 2011-2012 Member, Alumni Association Distinguished Research Award Selection Committee, 2010-2011 Member, Distinguished Speakers Series Committee, FCBE, Fall 2007-2008 Chair, Marketing Dept. Promotion & Tenure Committee, Fall 2004 Master’s Policy Committee, FCBE, Fall 2004-Fall 2005 Master’s Program Advisor, Department of Marketing, Fall 2004-Fall 2005 Chair, Marketing Department Search Committee, Summer 2004-2005 Member, Fogelman College of Business Communications Committee, Fall 2003-Spring 2004 Chair, Marketing Department Search Committee, Fall 2002-Spring 2003 Member, Marketing Department Recruiting Committee, Spring 2002; Spring 2003; Fall 2003 Member, Marketing Department Graduate Curriculum Committee, 2002-2005

University of North Texas

Chair, Department of Marketing Promotion and Tenure Committee, Fall 2000-Spring 2001 Chair, COBA Ph.D. Policy Committee, Fall 2000-Spring 2001 Member, Marketing Department Operations Committee, Fall 2000-Spring 2001 Ph.D. Coordinator, Department of Marketing, Fall 1999-Spring 2001 Member, UNT COBA Ph.D. Policy Committee, Fall 1999-Spring 2001 Member, Faculty Search Committee for Tenure Track Opening, December 1997-March 1998 Invited Speaker, College of Business Teaching Enhancement Seminar, Fall 1997, 1994 Marketing Department Representative for COBA Professional Leadership Program, 1997-2000 AACSB Reaccreditation Process Team for Doctoral Programs, October 1996-May 1998 Invited Speaker, Women’s History Month, Women’s Studies Luncheon, March 1996 Invited Panel Member, College of Business Administration Ph.D. Association, November 1995 Faculty Advisor for General Motors Internship Program, Spring 1995 Department Personnel Affairs Committee, 1995-1998, 2000-2001 Department Ad Hoc Committee for Journal Ranking, 1995-1997 Department Ad Hoc Committee, Development of Policy on Written Communication, 1995-1996 Department Executive Committee, 1994-1998 Pi Sigma Epsilon (Founding) Faculty Advisor, 1993-1995 Departmental Curriculum Committee, 1993-94, 1998-1999

GRADUATE/UNDERGRADUATE STUDENT SUPERVISION AND COMMITTEES University of Memphis Chaired six Dissertation Committees Member of 16 Dissertation Committees including three for other universities Member of one Public Health Thesis Committee Directed 14 Ph.D. Independent Studies and two MBA Independent Studies Directed four undergraduate Independent Studies Oversaw numerous undergraduate internships

University of North Texas Chaired one Dissertation Committee until move to Memphis Chaired one Master’s Committee Member of one Dissertation Committee Teaching Mentor for four Ph.D. Students Minor Professor for three Master’s Students

MEDIA APPEARANCES/CITATIONS KNPR.org – Las Vegas Forbes.com Fox 13 News - Memphis Memphis Commercial Appeal Memphis Daily News Memphis Business Journal NPR.org WMC-TV Inside Memphis Business Denton Record-Chronicle Warc.com Sani-Belli Magazine (Beta) PuroMarketing.com