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Marlabs Capability Overview © 2016, Marlabs - Confidential [email protected] +1 (732) 694 100 www.marlabs.com Digital Asset Management
Marlabs Capability Overview
© 2016, Marlabs - Confidential
[email protected] +1 (732) 694 100 www.marlabs.com
Digital Asset Management
• Founded in 1996
• 2100+ employees
• Consistent year-on-year revenue growth
• 100+ blue-chip clients across multiple verticals
• IP driven global consulting and software services
• Headquarters in Piscataway, NJ – USA
• Global delivery headquarters in Bangalore, India
• CMMI Level 5 and ISO/IEC 27001: 2013 certified
Marlabs Snapshot
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Global Locations
Strategic Partnerships Awards and Recognition Verticals Serviced
Overview
35%
22% 9%
23%
11%
Banking, Finance,Insurance
Media &Education
Transportation &Logistics
Healthcare & LifeSciences
Retail & Others
Global presence to drive speed and value
Key locations
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Marlabs Corporate HQ: One Corporate Place South, Piscataway NJ
• Global Data Center
• Network Operations Center
• Sales, Acct. Management & Operations Support
• Onshore Development Center
Marlabs North American Training Facility Broadhead Road, Bethlehem, PA
• Global Training Facility
• Multi-Discipline Center of Excellence
• Onshore Development Center
• DR Data Center
Global Development Center BWTC, Bangalore, India
• Global Development Center
• Multi Discipline Center of Excellence
• Asia-Pacific Data Center
• Network Operations Center
Global Development & Training Center Udayaravi Road, Mysore, India
• Global IV&V Center and CoE
• Asia-Pacific Training Facility
• Global Development Center
Global Development Center & CoE Infopark, Kochi, India
• Global Development Center
• Centers of Excellence
Partners in our success
Customers
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Media & Education Banking, Financial Services,
Insurance Healthcare & Life Sciences
Logistics & Hospitality Retail & others
Secure, scalable, and state-of-the-art
Infrastructure
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• 20,000 Sq. Ft. of infrastructure area (option to expand)
• N+1 infrastructure topography
• Dual and diverse power feed
• Lit with multi-entrance fiber rings
• State-of-the-art backup system & power unit
• Redundant service providers for guaranteed network uptime
• Dedicated secure channel
• VLAN for ODC isolation with selective access using ODC gateway
• Restricted access monitored by card and CCTV
• Two factor authentication and biometric finger print scan
• Advance intrusion prevention capabilities
• ISO 27001 compliant information security practices
• Full disaster recovery for hosted applications
• FM200 fire suspension system for complete protection
• Multisite Network Operations Center (NOC) for monitoring and management
• Scalability and extending T1/T3 circuit to alternate DR sites
SSAE 16 Type II Compliant Data Center, Piscataway, NJ
Guaranteed Security Disaster Recovery
Full spectrum of solutions and services
Service Offerings
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Application Development and Maintenance | Information Security | IT Infrastructure Services | Testing | Packaged Implementation & Support | Product Engineering
Cloud | Mobility | DAM | DW-BI & Analytics| Microsoft |Java | Open Source | ERP | Salesforce | IoT
Services
Industry Verticals
Technology Solutions
BFSI Education Transport Healthcare
Energy Retail Media Government
The expertise driving our solutions and services
Centers of Excellence
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• Improve legacy and proprietary integration with current solutions/software
• Positive impact on usability and architecture decisions among project teams
• Increase overall user adoption
• Implement the best practices for the development of solutions
• Promote cross-platform flexibility
• Rapid scale up for project requirements
Marlabs Centers of Excellence (CoE)
Primary objectives
Industrialized assets and methods
Innovation Architecture based on cost/benefit analysis
Skills and Resources Alliance ecosystem
Microsoft Java/Open Source Digital Asset Management
(DAM)
Testing DW/BI & Analytics
Mobile
Infrastructure, Security & Cloud
UI/UX ERP/CRM
Client Project Stakeholders
Customer centric blended model
Client Engagement
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Client Executive Sponsor
Client Program Manager
Client Project Manager
Client SMEs
IT & Infrastructure
Marlabs Executive Sponsor
Marlabs Account Manager
Business Analyst/ Lead Developer
Technical Architect
IT & Infrastructure
Programmer/ Analysts
Quality Assurance
IT & Infrastructure
Client Team Marlabs On-Site/Off-Site Team Marlabs Off-Shore Team
• Strong Transition Mgmt.
• Peer-to-Peer Communication
• Defined Escalation Process Steering
• Business Alignment
• Work Prioritization
• Metrics Monitoring
Project Management
Requirements/ Deliverables
Task Monitoring & Control
Project Status
Issue Management
Work Packages
Technical Specs
Project Lead/ Manager
Project Lead/ Manager
Digital Asset Management (DAM) Services
Enterprise content management (ECM)
Marlabs
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Technology
•Documentum, Interwoven, SharePoint, Vignette, FatWire, Stellent, Alfresco, OpenText, FileNet, Tridion
Services
•Digital Asset Management (DAM), Web Content Management (WCM), Document Management (DM), Records Management (RM)
Workflow
Business Intelligence
Collaboration
Content Management
Business Management
Digital Ads
Rights Management
Offerings and expertise
Digital Asset Management (DAM)
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Advocacy and Advisory Digital Asset
Management Maturity Analysis
Rapid DAM Assessment Workflow/Strategy
Creating a DAM Business Case and Use Cases
Selecting DAM Vendors (Consulting)
Documentation and Training
24x7 DAM Maintenance Support
Review DAM Contracts and Service Level
Agreements
Asset and Metadata Migrations
Asset Deduplication Permissions, Rights, and
Talent Management
User Experience (UX)
• 100% vendor agnostic approach
• Deep understanding of digital asset
management
• Purpose driven team with strong
commitment and delivery excellence
• Flexible costing models
Principles and objective
Digital Asset Management (DAM)
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Search Find Use Reuse Re-Purpose
People
• Ongoing Support
• Documentation
• DAM Staffing
• Training
Process
• Meta Tagging
• Distribution
• Uploading
• Search
Technology
• Storage
• Software
• Hardware
• Bandwidth
Information
• Permission
• Talent Mgmt.
• Rights Mgmt.
• Metadata Mgmt.
Digital Asset
Management
Why use DAM?
Digital Asset Management (DAM)
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Before DAM After DAM
Waste too much time searching for the same digital assets repeatedly
Save time/money finding needed digital assets
Re-create or re-acquire digital assets repeatedly at huge costs
Reuse and repurpose digital assets
Access free-for-all cause security nightmares Access control to digital assets and role-based permissions
Increasing exposure to liability as the volume of digital assets increase
Minimize liability with clarity on usage rights and permissions
Build silos and fiefdom Consolidate silos of information with access to a single source of the truth
Communication of the correct version of assets buried in folder structures and limited by file naming conventions
Communication scales as needed and collaboration among team members becomes easier
Storage increases as volume increases with no asset lifecycle
Manage assets, not just store them
What are the common issues we keep hearing?
Digital Asset Management (DAM)
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Why are most of our own digital assets managed
by an outside agency?
Where is all this metadata going to come from?
Who is going to manage all of these digital assets on a
daily basis?
Who owns this process?
Have a DAM, but not using it. Why?
Is this the latest version of this
digital asset or a past model from a
few years ago?
Only a few people are using the
DAM
I can’t find the digital assets
quickly and easily
Where is my centralized
repository of digital assets?
What is the value in doing all this DAM
stuff? Where is the digital asset I
need?
Common pitfalls
Digital Asset Management (DAM)
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How do you avoid doing the same mistakes as prior companies have?
“Having good advisers on board and a good network of people you can ask, “How do we manage
this? How do you do that?”
Common Pitfalls
• Assume too much
• Believe DAM only involves technology (forget people, process, and information)
• Inability to filter searches to relevant results
• Lack of realistic budget, buy-in, manpower, scope, timeline, and/or understanding
• Service Level Agreement (SLA) does not cover this or that
• No version control for assets nor metadata
• Keep all silos open and expect user adoption to increase
• Not dealing with stakeholder nor user dissatisfaction in priority order
• Lack of readily available training, ongoing support, and documentation
• Forget this is supposed to make our lives easier.
Roadmap
Digital Asset Management (DAM)
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DAM Strategy
1. Find a DAM champion
2. Identify potential pitfalls
3. Define success criteria
4. Audit and centralize digital assets
5. Establish DAM process/workflow
6. Simplify metadata for searchability
7. Define measurement criteria and ROI
8. Select and implement a DAM solution
9. Define groups and roles
10. Define security and permissions
11. Increase reuse and repurposing
12. Implement distribution strategy
13. Establish version controls
14. Ongoing management of digital assets
Project lifecycle
Digital Asset Management (DAM)
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Stakeholder Analysis
Requirements Gathering and
Analysis
Business Case
Measure Risk and Maturity
Scenario Developed
RFP Developed
Market Analysis
Participant Selection
RFP Released
Q and A with Potential DAM
Vendors
Response Analysis
Onsite Demo with DAM Vendors
Pricing Negotiation
Proof of Concept
Final Decision Kickoff of
Implementation
Site Survey
Site Configuration
Testing
Customization Testing
Initial Asset Upload
Training
Signoff
Launch of DAM
Service offerings
Marlabs
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• Consulting
• Architecture design
• Installation, configuration, and customization
• Application development
• Software upgrade and system and data migration
• Training for software administration, configuration, support, and customization
• Support and administration: onsite or remote
• Hosting services.
IBM FileNet Service Offerings
Case Studies
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Marlabs Case Study Client One of the top-rated cable television networks
Need • Dynamic on-demand advertising by creating an application that would enable them to view media assets
along with interspersed advertising content
• Integrate the solution with client’s Digital Asset Management system (DAM)
Marlabs Solution • Designed and developed a custom media clip and playlist editor/viewer that was seamlessly integrated with
DAM
• Enabled efficient storage, retrieval, and reuse of important digital media
• Enabled effective control of media playback by storing clip metadata
• Designed on the basis of SOA-based extendable and maintainable multi-layer application architecture
• Provided extensive and rapid search capabilities to enable users to locate clips and run them with full play
controls
• Added dynamic advertising to regular programming content, delivered through the custom media player
• Facilitated creation of clips to granular levels – frame level, second, or minute.
Benefits • Provided platform for dynamic on-demand content and advertising
• Helped effectively monetize content and increase advertising revenues
• Facilitated access to client’s vast media store to view and create content
• Increased control over content delivery
• Made it possible to view content anytime anywhere.
Technology
Platform
Perl, .NET, Silverlight
Marlabs Case Study
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Client One of the leading non-profit producers of public service advertisements based in America
Need An enhanced Java based portal to manage and distribute campaign assets
Marlabs Solution • Built and hosted a comprehensive enterprise portal and integrated with internal and external
applications to effectively manage and distribute campaign assets
• Provided Integration with North Plains Digital Asset Management system (DAM) for
campaigns and assets
• Integrated the portal with external vendor systems to manage and distribute non-digital
assets
• Integrated the portal seamlessly with Akamai CDN for faster and optimized asset distribution
• Integrated the portal with Salesforce CRM sales data
• Used Apache Tomcat to implement Java servlet and Java pages
• Developed custom Java CMS for managing static data
• Hosted the application on Amazon cloud to maximize reliability, speed, and uptime while
minimizing server costs, management and other complexities.
Benefits • Cost effective solution as the customer is a non profit organization
• Optimized and faster content delivery using Akamai CDN
• Improved shopping cart and user experience
• Comprehensive reporting capabilities measure effectiveness of campaigns and calculation of
ROI
Technology Platform Java J2EE, Apache Tomcat, Akamai, Salesforce, Spring, Hibernate, AJAX
Standing apart in the marketplace
Value Proposition
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Delivery Excellence
Domain Expertise
• Flexible, transparent, and mature engagement models
• Seamless solution integration
• Certification compliance
• Robust governance
• Strong focus on emerging technologies
• CoEs for technology proficiency
• Best-in-class technology and security infrastructure
Customer Centricity
Investment in Talent
• US based, IP driven organization with a digital technology focus
• Flexible engagement models with global talent
• Proven record of successful on-site, off-shore and blended engagements
• Customized solutions and services
• High competence levels in all technologies
• Home grown algorithm for matching resources with customer’s unique needs
• Global training centers: Continuous quality improvement programs
• High retention rates
Higher Customer
Satisfaction
Excelling Employees
Project Certainty
Highest ROI and Value
THANK YOU
Digital Asset Management (DAM) – Reference Information
Marlabs Confidential
Suggested reading - The secrets of a successful DAM implementation
Digital Asset Management (DAM) Road Map
25 Source: DAMroadmap.com || Createasphere.com
Success Criteria
Measurement processes
Production savings & profit opportunities
Equal combination: people, process, assets, and technology
Workflow
Metadata
Tips
Increased collaboration & ROI
Avoid project creep
Plan for scalability
Test before you buy
Pitfalls
Lack of ownership
Not having a champion
Overly complex solution
Not having a defined workflow
Poor version control
Trends
Immediacy of content
Content Management Interoperability Services (CMIS)
Mobile platforms
Social media
Semantic web technologies
Digital Asset Management: Content Architectures, Project Management,
and Creating Order out of Media Chaos by Elizabeth Keathley (released
March 30, 2014)): This book explains both the purpose of digital asset
management systems and why an organization might need one.
DAM Survival Guide: Digital Asset Management Initiative Planning by
David Diamond (released November 4, 2012): DAM Survival Guide book
is packed full of insights, strategies and common sense guides for making
DAM work for the end user.
The Accidental Taxonomist by Heather Hedden (released May 3,
2010):The Accidental Taxonomist is the most comprehensive guide
available to the art and science of building information taxonomies.
Suggested Reading - Guides for DAM success
Digital Asset Management (DAM) Books
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Contact Us
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USA New Jersey
Marlabs Inc. (Global Headquarters) One Corporate Place South, Floor 3, Piscataway NJ 08854 - 6116 Tel: +1 (732) 694 1000 Fax: +1 (732) 465 0100 Email: [email protected]
India Bangalore
Marlabs Software (P) Ltd. Bagmane World Technology Center, 14th Floor, Citrine Block - 4, Marathahalli Outer Ring Road, Mahadevapura, Bangalore – 560 048 Tel: +91 (80) 67229400/700 Email: [email protected]
Canada Marlabs Canada Incorporated 1235, Bay Street, Suite 400 Toronto Ontario M5R 3K4 Tel: +1 (416) 934 5005 Email: [email protected] Mysore
Marlabs Software (P) Ltd. # 462, A & B Block, Udayaravi Road, Kuvempunagar, Mysore - 570023 Tel: +91 (821) 4000200 Email: [email protected] Marlabs Software (P) Ltd. # 469, A & B Block, Udayaravi Road, Kuvempunagar, Mysore - 570023 Tel: +91 (821) 4191450 Email: [email protected]
Mexico Marlabs Technology Services Av. Patriotismo 229 Piso 8 Col. San Pedro de los Pinos Mexico, D. F. C. P. 03800 Tel: +1 (732) 694 1000 ext.6011 Email: [email protected] Kochi
Marlabs Software (P) Ltd. "Athulya", 2nd Floor, Infopark Kusumagiri P.O. Kakkanad Kochi - 682 030 Email: [email protected] Marlabs Software (P) Ltd. Trans Asian Corporate Park, XIV/396-C, Seaport Airport Road, Chittethukara, Kakkanad Kochi - 682 037 Ph: +91 (484) 6062885/886 Email: [email protected]
THANK YOU
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