© 2016, Marlabs - Confidential 160215060/Marlabs Proposal

Data Science Practice Overview Marlabs Data Science Capabilities

• Founded in 1996

• 2100+ employees

• Expertise across BI Value Chain – DWH, Big Data, Data Visualization & Data Science

• 100+ blue-chip clients across multiple verticals

• Headquarters in Piscataway, NJ – USA

• Global delivery headquarters in Bangalore, India

• CMMI Level 5 assessed and certified

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Global Locations

Strategic Partnerships Awards and Recognition Verticals Serviced

Overview

35%

22% 9%

23%

11%

Banking,Finance,InsuranceMedia &Education

Transportation &Logistics

Healthcare & LifeSciences

Retail & Others

Marlabs – Your Trusted Analytics Partner

Why Data Science ?

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85% Global CIOs consider that improving

insight and intelligence capabilities

are top priorities2

33%

More revenue growth for

enterprises that apply advanced

analytics

Increase in productivity when

organizations increase data

usability by 10% 17%-49%

Return on Assets (ROA) when

organizations increase data

access by 10%1

But… Est. Failure Rate of

Analytics Projects

75%

Est. Shortage of Data

Scientists

190,000

11%-42%

1 The Field Guide to Data Science (2nd Edition) by Booz Allen Hamilton (http://www.boozallen.com/insights/2015/12/data-science-field-guide-second-edition) 2 IBM Global CIO Survey (http://www-935.ibm.com/services/c-suite/study/studies/cio-study/) 3 IBM CFO Study (http://www-01.ibm.com/software/analytics/infographics/what-is-analytics/)

Marlabs Decision Sciences - Our objective

We help clients monetize their data assets to realize the organizational objectives in terms of enhancing revenue, profit and customer experience

Marlabs Business Impact led Approach towards Decision Sciences

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High Quotient of Consulting Acumen

Advanced Analytics &

Machine Learning Capabilities

Integrated Visual

Story Telling

Excellent Track Record

in Agile Delivery

The four building blocks that support our impact-based approach lead us to building data-driven enterprises

Data Business Impact

Marlabs Data Science – An interdisciplinary framework

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Data Engineering

Domain Expertise Consulting

Data Visualization High Perf. Computing

Statistics

Applied Math

Machine Learning

Deep Learning / AI

Cloud Computing

Marlabs Data Science Portfolio

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Services

Solutions

Advisory

• Wide array of business-specific analytics service offerings coupled with delivery excellence

• It includes Customer Analytics, Marketing Analytics, Operations Analytics, etc.

Marlabs Portfolio

• Enterprise-ready, proprietary frameworks

• Pre-built accelerators that can be easily customized and deployed

• Delivering expert advice to scale and migrate data/insights ecosystem

• Comprehensive roadmap for establishing and maintaining a world-class analytics hub

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Our wide array of business-specific analytics offerings help us deliver high-quality solutions rapidly

Data Science Service Offerings

Marlabs Solutions & Accelerators

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mACETM

• An Integrated Analytics Framework for Communication Service Providers with analytical data mart, predictive models and post modelling analysis components

• Models for multiple applications - Customer Retention, Cross Sell, Up sell, Segmentation and Customer Lifetime Value

mExcelTM

• A proprietary analytical framework developed for higher educational institutions or universities to leverage wealth of student information

• It includes pre built models for multiple applications - Student Recruitment, Retention, Course Recommendation System, and Marketing Optimization

mAdvisorTM

• An automated data intelligence engine that mines key insights from data.

• Pre built Machine Learning algorithms mine insights from visualizations and help business decipher data and derive insights from visualization and data discovery tools.

Our Data Science Methodology

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Develop Hypothesis

Variable Selection

Model Building

Model Calibration

Validate Hypothesis

Business Impact Consultants @ Requirements Analysis

ETL Specialists @ Data Transformation

Data Scientists @ Iterative Modelling Process Structured + Unstructured+ Semi Structured

Data Analytical Datamart

Business Impact Consultants@ packaging analytics outcomes

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2

3

4

5

Design Analytics Solution

+ Determine

Data Requirements

Derive Business Insights +

Integrated Visual Storytelling

Business Problem

Business Impact

Machine Learning Capabilities

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CLASSIFICATION

Identification homogenous categories based on key input parameters E.g. Churn Prediction, Risk Prediction

PREDICTION & FORECATING

Statistical models to predict future events or to estimate future values E.g. Market Mix Modeling, Pricing Optimization, Demand & Sales Forecasting

CLUSTERING

Grouping observations into categories based on similarities among the members E.g. Customer ,Product & Stores Clustering

ANOMALY DETECTION

Predicting the likelihood of extreme events and outliers E.g. Cyber Threat Anomaly detection, Outlier detection

ASSOCIATION

Uncovering the relationships between seemingly unrelated data E.g. Pattern Mining, Market Basket Analysis

RECOMMENDATION

Predicting what a user might or might not like based on preferences and user similarities E.g. Product Recommendation Engines

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Our Capabilities (Technical) Our Technical Capabilities

Marlabs Analytics Engagement Models

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Choice of Flexible Engagement models make ourselves well-positioned to be agile and nimble in delivering excellent client service

Project Based Advisory Insights as a Service

Centers of Excellence

On Demand Consulting

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Experience - Over 6 decades of combined work experience in data engineering, data visualization, data science, big data & business consulting

Consulting - Has experience in consulting Fortune 1000 clients in areas like customer experience, business performance enhancement, marketing and sales effectiveness etc.

Team – Our data scientists hail from reputed institutions and organizations with strong back ground in math, consulting and problem solving skills

Decision Sciences – Statistics, Machine Learning, Deep Learning, Applied Math, Econometrics, Data Visualization , Cognitive Computing

Technology – Strong expertise across various tools like R, Python, DataRPM, SAS, Tableau, QlikView, QlikSense, PowerBI etc.

Business Impact – Dedicated business impact consultants to ensure success of data science projects

Proven Experience

Consulting Skills

Talented Pool of Data Scientists

Decision Science Focus

Technology Expertise

Business Impact led approach

Why Marlabs for Data Science

THANK YOU

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