1

MARQUETTE UNIVERSITY ALUMNI ASSOCIATION

NATIONAL BOARD OF DIRECTORS January 2012 Minutes

Friday, January 20, 2012: After breakfast, Justin Kuehl called the room to order and welcomed all to the winter meeting of the MUAA National Board of Directors. He discussed the five directors who are running for 2013 VP/President-elect (election scheduled for April.) Justin gave an update on some absences:

Rondell Sheridan could not join us in person this weekend, but he participated in committee meetings on the phone.

Drew Hunn could not join us Friday, but was with us all day Saturday.

Martha Moore and Fred Zagone are visiting alumni in Puerto Rico so they were not with us.

Justin introduced Liz Miller to provide a few moments of reflection. VP/President-elect Vision Statements: Justin explained that these candidates have all completed at least one full year on the National Board, and been deemed “qualified” to be on the ballot by a vote of the board. The vote will be taken on the Saturday morning of our April meetings. He added that we would hear from the candidates again in April before the vote. With five candidates, and the requirement that the winner tally a majority of votes, we are prepared for the possibility of subsequent run-off ballots. (The process will be explained fully at the time of the vote.) Names were pulled randomly to determine the speaking order. Each had five minutes and was timed by Past President Valerie Wilson Reed. In order, Gina Ryan, Jessica Koth, Mary O’Toole, Maureen Bergen, and Pat Klein each provided a five-minute vision statement. All directors were encouraged to carefully read the candidates’ self-nomination papers, included in the weekend packet. Better Understanding our Constituents, and The Power of Engagement Stacy Mitz, Senior Director, Engagement Outreach and Affinity-based Giving Marlee Rawski (G ’11), Senior Engagement Officer Dan Pfeifer, Advancement Information & Data Services Specialist

2

Justin introduced our morning session as such: In the course of our current work plan we have engaged in much good work around understanding what our alumni want out of their Marquette connections, and how to keep score of alumni engagement, so we can understand the progress we make.

It is through that work that we developed two tools that bring science to the table to go along with the art of engaging alumni. We are going to hear about the Seven Essentials and the Engagement Scoring Model. For new directors, this is your first chance to hear in-depth details on each.

Today, however, we will see these tools put to deeper use. We will hear how we are using the Seven Essentials to guide and evaluate the work we do with alumni. And we will hear about significant analysis done around our alumni engagement scores to identify the true “power of engagement.”

We wanted this session to precede our committee meetings, as all this information is excellent to have as we gather in work teams this afternoon, and to have prior to our strategic planning workshop tomorrow. Lunch with Rev. Scott R. Pilarz, S.J., President: The board adjourned to AMU fifth floor for lunch with new university president Rev. Scott R. Pilarz, S.J. This was the board’s first chance to have dedicated time with Father, who presented a few remarks as an update of goings-on on campus. He shared some of his initial observations as president, and he fielded questions from the directors, concluding with his expression of thanks. Committee Meetings: Alumni Involvement Committee Strategic initiative: Design and implement programs that add value for underrepresented alumni. Directors Present: Klein, Pat – Chair Bettin, Gary Brown, Vanessa Casper, Sandra deGuzman, Kirsten Kroeff, Eugene La Fleur, Catherine O’Toole, Mary Porretta, Paul Sheridan, Rondell (via phone) Zielinski, Gail

3

Staff Present: Mitz, Stacy – Staff Co-Lead Rawski, Marlee – Staff Co-Lead Dvorachek, Alysia We began the committee discussion reviewing, in further depth, the next steps from our Seven Essentials research based on the presentation shared with the full board that morning taking feedback and additional ideas throughout. The meeting also covered plans for the Chicago focus groups taking place in February 2012. Community & Networking and Pride & Spirit

Doing well, continuing progress with current programming Online Learning

The Difference Network will take a more ‘story oriented’ approach for increased video views

Webinar Ideas o Ted Experience – 10 min stories (i.e. Steve Jobs’ presentations are very engaging) o For those out of work – how to reinvent themselves

How to restructure resume Incorporate links to clips and webpages that are helpful Highlight a grad who was unemployed – path to employment

o Name groups – targeted webinars by life stage o Personal Finances

Getting back on track (following unemployment, debt) Managing money post-college

o How to market webinars? Ask for webinar requests or areas that people could contribute (allowing

for volunteerism – featuring expertise) o Archived Library of Webinars – available on your own time

LinkedIn o Seems like all job postings are for marketing positions, why? o Networking Tips (Top 10 List) – How do you do it? o Tap into alumni about jobs within their companies

Encourage alumni to help other alumni by sharing open positions through the Marquette network

Spirituality & Character

Looking for new programming and aligning what is already happening on campus o Living Ignation, Mission Week promotion o Alumni looking for fresh/inspiring perspectives

Fr. Pilarz’s Top 10 Reading List

Add music to spirituality offerings (i.e. MU Christmas message)

4

Service

MU looking into software to offer more interactivity on MU Connect

Feature stories, reflections from alumni service

Partnering with organizations – regional clubs

T-shirt idea = ‘Giving’ (on front)/’Back’ (on back) with the MU logo

Promote opportunities for alumni to go with students on service trips

Cross promotion between MU Connect and other outlets (i.e. social media) Giving and Creating Legacy

Scholarship Aid committee is developing toolkit for clubs with stats and quotes

Critical to identify the value of small gifts, make the case for MU o What percentage of donations are $50 or less – show how they add up o For Lent, give up ‘x’ and give the money you save to MU (small gifts add up)

“Can you go without one cup of coffee from Starbucks during the week?” Pledge money saved to Marquette

Tie back to One Cup Reflections

Financial Aid presentation to MUAA was very impactful – recreate somehow?

Scroll on bottom of all MU web pages – stats, facts, link to giving page Chicago Focus Groups

Focused on the 5 mini-regions where we had the highest concentration of constituents

8 focus groups to be offered (5 alumni, 2 parents, 1 women)

Recommendation: o Evening or Saturday morning sessions may be better than mornings o Consider focus groups for graduate and professional school alumni to learn from

that constituency also Awards Committee Standing committee to oversee the Alumni National Awards process and select All-University award winners, and the Pedro Arrupe Award for student service excellence. Directors Present: Reed, Valerie –Chair Andryc, Joel Curtis, Greg Healy, Brian Kuehl, Justin Milner, Jim Reding, Francie Ryan, Gina Staff Present: Ott, Jill – Staff lead DeWeerdt, Dan Simmons, Tim

5

Val welcomed everyone. Jill provided an update on the Pedro Arrupe Award for 2012. The discussion also included a review of the selection process for the 2012 Award recipient. The list of questions for the finalists was reviewed. Martha will add an additional question – Is there anything further you’d like to tell us about yourself? – to the list. A request for nominations has been sent out to faculty/staff and students. Martha will distribute the information to the committee members in late March for review prior to the April interviews. The interviews will take place during the April meeting and a selection will be made. The Pedro Arrupe Award dinner will be in September 2012. The committee members reviewed the list of 2012 Alumni National Award recipients. Several enhancements will be made for this year. The committee also discussed guiding principles for the committee. The committee members also talked about ways to promote the Alumni National Awards Weekend as well as the Pedro Arrupe recipient. Martha and Jill will look into the options and report back to the group. We are always in need of nominations. Chapter Evaluation Committee Strategic Initiative: Evaluate and restructure Club and CIB organizations and programs to increase their effectiveness by adding value to their respective alumni constituents.

Directors Present: Diana Mathis – Chair Maureen Bergen Katie Dillow Michael Grimaldi Jessica Koth Mary Kay McMahon Liz Miller Diane Novotny Greg Ryan

Staff Present: Carol Winkel – Lead Molly Eldridge Kelli (Brooks) Rael Special guest: Dave Murphy – Office of Marketing and Communication

I. Repositioning MUAA locally/regionally

a. Dave Murphy returned to the committee to revisit the discussion begun in September around MUAA’s identity both locally and regionally.

b. Brainstorm around Marquette’s overall brand architecture and how MUAA can follow this model (Dave shared a flow chart of Marquette’s brand architecture)

6

i. How to apply the overall Marquette brand structure to individual clubs/chapters

Dave shared printed collateral concepts: blue faded square with saying and Marquette brand anchor at the bottom (e.g. - Chicago + hot dog = heaven – for a Chicago Tailgate)

Branded messaging playing off of regional personalities (fun, light-hearted)

Could translate into postcards, flyers, posters, emails, direct mail, etc. c. How to identify MUAA’s regional presence without losing existing MUAA branding?

i. To help create a cohesive/ consistent identity, use MUAA tower logo with regional designation below (MUAA – Milwaukee; or MUAA – Chicago; or MUAA – Kansas City)

ii. Regional clubs might still be tied to using “Marquette Club of ____;” that, however, no longer applies locally; consistency is watered down with umbrella use of the MUAA format

iii. Using MUAA format also helps to reinforce that each club is an important part of the larger association and not a silo

iv. Important Note: always use promotional language that includes “alumni, parents and friends” so as not to alienate the parent/friend part of the equation

d. How would this overall MUAA format be applied to CIBs (colleges, YAA, M-Club?) i. We again want to convey the message, “Yes, you are a part of this particular

affinity group [Bus Ad, EAA, etc], but you are part of the larger Alumni Association.”

ii. Who’s responsibility is it to implement this concept among CIBs? Engagement staff key for communicating this “one team” approach

iii. Mandatory or optional across the board? The committee feels it should be mandatory for the cohesive/consistency reasons outlined above.

iv. Communication around this new practice needs to be approached in such a way that it doesn’t feel like a mandate; implement in a way that’s best for each group.

v. Regarding M-Club, does that fall more under Athletics oversight? This alumni group operates differently; staff needs to understand better how M-Club would fold into this initiative.

1. Is there anything we can do to show that our Athletics department is part of educational experience? Success driven student athlete

II. Impacting the Engagement Score a. The committee spent time reacting to the Engagement score information presented in

the morning session by Stacy Mitz and Dan Pfeifer (well received). Focus turned to better tracking of alumni participation in events and volunteer recruitment/recognition.

i. There was some general confusion around the split between giving and involvement; for example, people who may give at a high level may only be a 2 because of low involvement in alumni activities (doesn’t make sense)

ii. Which piece of the model can this committee focus on (the triathalon analogy)? 1. Tracking participation through event registration lists more easily done

locally than regionally (you have to work really hard to get information from people who don’t formally register)

2. Social media: what kind of data mining are we doing with Marquette social media sites??

a. We should have a better understanding (global approach) to club use of social media.

7

b. The university undoubtedly has structure in place to acquire new information from social media sources.

c. Clubs should be encouraged about use of social media (site searches) for finding new alums in area to get involved; personal outreach once discovered through social media continues to be imperative

3. Create an online [dropdown?] menu of ways that people can get involved and volunteer, which doesn’t necessarily mean serving on a board.

a. Define what it means to volunteer for Marquette b. Who does one contact? c. Include “volunteer light” opportunities as well as longer-term

involvement roles (something for everyone) 4. Create a postcard that can be handed out and dropped in the mail to

Alumni Engagement (captures contact information; areas of interest; time availability; directs people to the online volunteer menu)

5. For consideration: is it better to create a single menu for all volunteer opportunities, or make the menu specific to CIBs/Clubs?

a. Is it too limiting to filter people down to AMUW or EAA, for instance – this nuance needs to be discussed more.

iii. Create a way to better recognize volunteers 1. What about an event? Committee members divided on the merit of

creating yet another event (not necessarily the way to make volunteers feel more appreciated; just more work for everyone)

2. A simple but powerful gesture might be an end of the year thank you note from Fr. Pilarz with a small thank you token (a prayer card – blessing for volunteers…something with that tone).

Governance Committee Standing committee to oversee the appointment and nomination process of all directors, develop and administer the board’s election process, and propose amendments to by-laws as appropriate. Directors Present: Kuehl, Justin – Chair Casper, Sandra Curtis, Greg Klein, Patrick La Fleur, Catherine O’Toole, Mary Wilson Reed, Valerie Staff Present: Tim Simmons – Staff Lead Justin Kuehl called the meeting to order, opened with a prayer, and reviewed the agenda.

8

The committee reviewed the procedures, as dictated in the By-Laws, for guiding the voting process for April’s Vice President/President-elect decision. With five candidates we will be prepared for secondary ballots. The list of renewable and retiring directors was reviewed, and is included below. Candidates for replacing retiring directors will be secured and organized by Tim Simmons for committee review and discussion. In the April meeting the committee will compile recommendations for renewals and a slate of recommendations for new directors to be presented to and voted on by the entire board. Outgoing Directors Name Position School/College Kirsten deGuzman* Student Health Sciences Valerie Wilson Reed Past President Speech (Comm.) Gina Ryan At-Large Liberal Arts (A&S) Diane Novotny Health Sciences Health Sciences Diana Mathis Communication Communication Elizabeth Miller M-Club Engineering Jim Milner Professional Studies Professional Studies Maureen Bergan Southwest Arts and Sciences Patrick Klein Upper Midwest Business Administration Directors eligible for renewal Name Position School/College Francie Reding Southeast Arts and Sciences Gary Bettin At-Large Business Administration Sandra Casper Dental Nursing/Dental Rondell Sheridan West Speech (Comm.) Katie Dillow Milwaukee Business Administration *One-year student director term Interactive Marketing Committee Strategic Initiative: Optimize interactive media programs and capabilities to ensure greater awareness and involvement of alumni. Directors Present: Bergan, Maureen – Chair Grimaldi, Michael Mathis, Diana Miller, Elizabeth Milner, Jim Sherman, Jeff Simoncic, Katie Zielinski, Gail

9

Staff Present: DeWeerdt, Daniel – Staff lead Klopatek, Alyssa Pilak, Michelle Serge, Joseph Maureen Bergan welcomed everyone Gina Ryan opened the meeting with a short reflection. Since there were new individuals in the group, and non-committee members were in attendance, introductions were made. Prior to this meeting, Maureen Bergan had asked all committee members to consider the technology they used, and to speak about one item at the meeting. Michael Grimaldi introduced the committee to Klout and whatspublic.me, two services that track your social media imprint. Gina Ryan spoke about QR codes and offered a prayer card that included one as an example. Liz Miller noted the benefits of Google Alerts. Gail Zielinski introduced the idea of the self-checkout that is offered at Apple Stores. Diana Mathis spoke about Pinterest. Katie Dillow expressed her interest in mobile updates. Dan DeWeerdt rounded out the discussion by presenting Mashable to the group and an article on five ways that companies are using social media. Diana Mathis asked if Marquette responds to negative comments posted on Twitter and Facebook and was told that we do, depending on the situation.

Next, subcommittee reports were presented. The social media subcommittee reported that they had been discussing the purpose of the group and that they had come up with three general goals. The first was the continuation of the MUAA Facebook group posting. Questions about how this will continue in the future and the possibility of enlisting the help of other staff and members arose. It was suggested that a compilation of good posts should be done. Finally, for those less knowledgeable about social media, the idea of compiling a reference guide was broached. The other subcommittee reports were limited as the conversation began to focus on the future role of the committee. Jim Milner asked about the priorities for the current committee. Michael Grimaldi asked a broader question, about what the other committees will be and noted the utility and importance of social media. Jim made the excellent point that the interactive marketing committee has the opportunity to shape the board’s use of social media. Gail suggested, in the case of the committee being disbanded, that the group members each be placed on separate committees in the hopes that they could bring their knowledge of social media to the new factions. Dan then spoke about the necessity of social media being segmented and targeted.

Finally, due to time limitations, other group reports were suspended until a later conference call. Maureen Bergan, after passing out small gifts to attendees, thanked everyone for coming. Scholarship Aid Committee Strategic Initiative: Create awareness and involvement of alumni in the university’s scholarship aid initiatives through partnering with University Advancement.

10

Directors Present: Kroeff, Eugene – Chair Andryc, Joel Bettin, Gary Dillow, Katie Healy, Brian Kleiner Reding, Francie Porretta, Paul Staff Present: Harvey, Sara – Staff lead Baranoucky, Christine (guest) Brooks, Kelli Eldridge, Molly Schultz, Emily Katie Dillow opened the meeting with prayer. Emily Schultz discussed the progress made regarding alumni volunteer solicitations. The committee will not solicit the Law, Dental or Communication board members (for various reasons). There are 85 alumni volunteers who have not yet made a financial contribution to Marquette this fiscal year; the MUAA will solicit 55 of those remaining via peer-to-peer phone calls. It was agreed the calls would be made prior to National Marquette Day on February 11, 2012. This date seemed like a good touch point and the event a conversation starter for the callers. Each member of the committee will receive approximately eight volunteers to contact. The committee will also mention the opportunity for other MUAA board members to participate during the report out with the full board. Sara Harvey spoke about the Scholarship Aid Toolkit. She handed out the materials developed through the committee conference call held this fall. Harvey asked the committee whether the toolkit should be up prior to the April club/chapter conference call. The consensus was that it should be posted prior to the call (ideally in March) so committee members and club leaders can take a look at the site and make suggestions for improvement prior to the call (and the subsequent MUAA board meeting). Christine Baranoucky, Senior Director of Donor Relations visited the group to discuss the rollout of the newest giving society, the President’s Society. This society, which honors the contributions of annual donors at the $2500 level and higher, was introduced this fall. Baranoucky updated the committee with the news that there are over 600 members in the society as of December 4, 2011. The benefits of this society include exclusive access to university leadership and targeted communication specific to this constituency. Knowing how important it is to get young alumni involved in giving at an early age, a tiered young alumni program for the President’s Society is planned for fall 2012.

11

Baranoucky also updated the committee on Marquette’s two existing giving societies: the Legacy Society, which stewards and thanks our planned giving donors, and the Founders Society, which acknowledges benefactors with lifetime giving of over $1Million. All three societies will be recognized in an Honor Roll, which will be published in Marquette Magazine next fall. The committee was highly engaged in this discussion and thought it would be worthwhile for the entire MUAA board to learn more about giving societies at Marquette. Eugene Kroeff agreed to mention this during the committee report out to the entire board. Students and Young Alumni Committee Strategic Initiative: Leverage alumni in recruiting and retaining students to promote young alumni involvement upon graduation. Directors Present Koth, Jessica – Chair Brown, Vanessa deGuzman, Kirsten McMahon, Mary Kay Novotny, Diane Ryan, Greg Sheridan, Rondell (via phone conference) Staff Present: Schlinsky, Jennilee – Staff lead Kelly, Michael Winkel, Carol Jessica Koth opened the meeting with a welcome and prayer. The first portion of the meeting was spent reviewing the new young alumni giving initiatives that Michael Kelly, Advancement Officer for Student and Young Alumni Giving, is spearheading for this fiscal year. In December 2010, Marquette had launched a month-long young alumni giving challenge, entitled “Dinner and a Game with Father Pilarz.” All young alumni who made a donation of $20 or more during the month of December, was registered for a chance to have dinner and attend the Jan. 31, 2012, men’s basketball game with Marquette’s new president, Rev. Scott R Pilarz, S.J. Each winner received: round-trip airfare to Milwaukee; a night’s stay at the Ambassador Hotel; dinner with Father Pilarz in the Bradley Center suite; and a ticket to the game to sit in Father Pilarz's seats. This was the first giving campaign of its kind geared directly toward young alumni. All in all, the campaign raised $38,689, acquired 62 new donors and a total of 232 donors (surpassing the 200 donor goal). The average gift size was $166 and a majority of the donors resided outside of Southeastern Wisconsin. The committee was very pleased to learn about the giving campaign’s progress and was pleasantly surprised with the high average gift rate and the total amount of money raised.

12

The committee was then able to provide Michael with some feedback in regards to his plans for next fiscal year on young alumni stewardship and the possible formation of a Young Alumni Volunteer Development Committee. Several ideas around stewardship were brought up committee members, including: a special thank you letter from Father Pilarz for young alumni who make a gift of $1,000 and more (current level is gifts of $5,000+); a special thank you email for young alumni after a gift is made; and after a young alumnus/na gives five years in a row, they would receive something special to recognize this dedication. In terms of a Young Alumni Volunteer Development Committee, this committee suggested that we form a small gift peer council over a large gift council, to emphasis the importance of small gifts and that is more about building a habit of giving. The committee also suggested that we educate our young alumni about corporate matching and possibly do an e-solicitation around this and tie-in with Marquette Works. The remainder of the meeting was spent reviewing the collection of young alumni data, the shortfalls with this data and how it breaks down. Overall, only 62.5% of young alumni have an email on record and only 50.6% have a cell phone on record. Also, there is much overlap between young alumni and parent data. The committee had shared that they felt that five email solicitations per year were too many for our most recent graduates and they also suggested that we remind recent graduates that they can opt out from receiving solicitations from Marquette. Also through this discussion, the topic of career placement was brought up and a hearty discussion ensued about Career Services and the need for better communication and collaboration amongst the different University departments. The committee has requested that we address this topic further at the April board meeting. Sexual Violence Prevention Initiatives update/panel discussion: Chris Daood, Assistant Director, Counseling Center Lynn O’Brien, Sexual Assault Prevention Coordinator, Counseling Center Stephanie Quade, Dean of Students Paul Mascari, Senior Lieutenant/Assistant Director, Department of Public Safety In September, 2011 Chris Daood addressed the National Board and defined the issue of campus sexual violence, speaking about education sessions going on at the start of the new school year. Chris returned to kick off a discussion of other aspects of sexual violence prevention at Marquette, including an update on policies and victim-centered efforts. After presenting briefly, the panel took questions. These changes were presented:

The university changed and strengthened its reporting policy so that all sexual assault allegations are reported promptly to the Sensitive Crimes Unit of the Milwaukee Police Department.

Instituted stronger policies and procedures regarding sexual misconduct that reflect changes as a result of federal guidelines and input from law enforcement and victim advocates.

13

Changed the reporting structure so the athletics director is now a vice president reporting directing to President Scott R. Pilarz, S.J.

Added a full-time victim advocate to the Student Health Service staff.

Provided all first-year students with mandatory sexual misconduct awareness and prevention training.

Provided more extensive training to 1,500 students — including RAs, Greeks, all student-athletes and other student leaders. This included education about the concept of consent and bystander intervention, aimed at ensuring the safety of people in vulnerable situations.

Trained nearly 40 faculty and staff to facilitate the student programs.

Expanded alcohol and drug abuse awareness programming. At Marquette, as elsewhere, most allegations of sexual assault involve individuals the students know — and alcohol.

That correlates with findings of a 2006 National Institute of Justice report that 62 percent of sexual assaults are “drug-facilitated.”

Will launch a comprehensive sexual misconduct website with information about on-campus and off-campus resources and various forms of sexual misconduct.

Friday night Dinner with Student Alumni Ambassadors: We dined at the Wisconsin Club with our Student Alumni Ambassadors. Each table was almost equally set with students and alumni. Conversation at each table was rich and robust, with many compliments on the table-mate match-ups. This was an outstanding opportunity to meet with members of this student organization. The activity for the evening was Marquette Jeopardy, with table teams answering MU trivia for points. It was a truly enjoyable experience (even if there were a few technical and fact-accuracy snags.)

Saturday, January 21, 2012: Reflection: Rev. Frank J. Majka, S.J., provided our reflection by discussing his book “One Cup Reflections”, a copy of which every director received in September and again for this meeting. Father explained that the book content came from many years’ worth of Marquette Magazine essays. Father provided a prayer of thanks for bringing together this group of faithful servants. Faculty Spotlight: Dr. Amy Van Hecke January has proven to be a good time to hear from a faculty member – this has been our recent practice, and good feedback informs us to continue it. It is an opportunity to learn about academic and research work not usually promoted widely. This gives us a chance to get back in the classroom, understand first-hand some of the talent our students are exposed to, and to hear a unique perspective on our students’ experience.

14

Justin Kuehl had recommended Dr. Van Hecke for this particular January, as his work as a clinical psychologist gave him visibility of her work with the Marquette Autism Clinic and Project. She runs a center and a project here at MU that is not only cutting edge, but is filling a gap in Milwaukee, helping kids who might otherwise have no help. It’s also a program that uniquely prepares our current Marquette students for life beyond Marquette. Dr. Van Hecke’s team focuses on children from age 8 and up. Autism services are for the most part unavailable to children and families after age eight, so her clinic is in high demand. Additionally, children of this age are dealing with enormous challenges of maturity and social interaction. In the clinic these children learn and practice the skills to get along in society – the PEERS program -- and her team studies their progress; not only the progress each child makes in socializing more effectively, but in the growth changes in their brains. Her research seeks answers to how the brain continues to grow and develop, and how the learned social behaviors play into the mix. Her presentation is included on the online Toolbox. Strategic Planning Workshop: The MUAA Strategic Planning Committee (SPC) conducted a two-hour workshop with the full National Board in order to inform the board on progress to date and engage them in providing input into the SWOTT and emerging themes for Strategic Initiatives 2013-16. Participants were provided and asked to review in advance: 1. SWOTT Analysis dated 1/12/12

2. Emerging Themes of Strategic Initiatives 2013-16 Workshop Notes: Greg Curtis, Strategic Planning Committee Chair and Board President-elect, opened the workshop with an overview of the process to date and a thank you to the SPC for its strong participation and input thus far. The independent facilitator (Brenda Skelton) then shared the SWOTT analysis via a PowerPoint overview. In general, the Board’s feedback was that the SWOTT was very thorough and on-target; the only item that generated substantial discussion was under weaknesses where the “differing perceptions of diversity” generated discussion of both the source of this defined weakness (source: Simpson Scarborough Stakeholder Perception Study) and whether the members of the Board agreed with this. In particular, there was concern that there has not been enough progress made on having university faculty and administrators reflect diversity – with most of the focus on ethnicity with additional comments on diversity of sexual orientation, etc. The SWOTT will be updated to reflect this discussion, and more discussion of this took place in the small group breakouts. Skelton then briefly provided an overview of Emerging Themes of Strategic Initiatives for 2013-16 so that the small group breakouts could discuss and answer these questions:

15

1. Do you agree with the Emerging Themes? What would you add/delete/change?

2. If there was one strategy (theme) that the National Board could move forward, the #1 priority should be: ___________________ Prior to the workshop, the board had been provided the Emerging Themes as follows:

1. Meet diverse alumni needs through segmented, relevant and targeted programming (using 7 Essentials gaps to prioritize)

2. Broaden alumni donor base and grow giving at all levels to ensure access to first generation college students

3. Focus on key concentrations of alumni with untapped potential, e.g. alumni of color, Chicago, Legacy families, women, young alumni, non-Club geography, etc.

4. Enhance the University’s national reputation by utilizing the alumni network, alumni in corporate C-suites, basketball, etc

The small groups each comprised a cross-section of the National Board, with each group including at least 2 members from the SP committee and a staff representative to act as scribe. Each was asked to designate a presenter to summarize its discussion to the full group when we reconvened, in approximately 30 minutes. Group 1: Jessica Koth Pat Klein Justin Kuehl Mary Kay McMahon Jim Milner (SPC) Paul Porretta (SPC) Group 2: Katie Dillow (SPC) Brian Healy Drew Hunn Diana Mathis Francie Reding (SPC) Gina Ryan (SPC) Greg Ryan Group 3: Joel Andryc (SPC) Maureen Bergan Gary Bettin (SPC) Sandy Casper Liz Miller Diane Novotny Val Reed

16

Group 4: Vanessa Brown Kirsten deGuzman Michael Grimaldi (SPC) Eugene Kroeff Catherine La Fleur (SPC) Mary O’Toole Gail Zielinski Each group reported out their discussions, and a written summary was provided to the SPC for further consideration in their committee work. Purpose Statement: After these small group discussions, Greg Curtis raised the issue that the Purpose statement of the MUAA had been discussed in the committee meetings and some possible revisions emerged. After some input and discussion including some questioning whether the Purpose Statement should be updated each time a Plan is updated or whether it stands as “bedrock,” the Board voted to defer consideration of any revisions to the Purpose Statement until after the University’s Strategic Plan is completed and/or until this committee can complete its original task of completing a new Strategic Plan for the National Board. Conclusion: Greg then wrapped up the workshop by thanking all participants for their active engagement, and noting that the full board will have another workshop at the April meeting after the Strategic Planning Committee works throughout the spring to refine the plan further. He asked for a motion for the board to approve the work to date, and this motion was made, seconded and approved. The SPC held a meeting immediately following the general adjournment.

Saturday evening, January 21, 2012: Game-watching party and dinner: The MUAA National Board of Directors joined with members of the M-Club board at the Al McGuire Center’s academic center (The Eagles Nest) for a casual dinner, followed by the women’s basketball game against Providence. The game result was a tough 52-50 loss involving a questionable foul call with 0.4 seconds remaining in the game.