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M a r q u e t t e
MED
IA K
IT 20
13/2
014
CO
NT
ENTS
_04 Display Schedule The Marquette Tribune The Marquette Journal Deadlines
_06 Display Training Determining Display Size and Price
_08 Display Tribune Rates/Sizes Cost Ad Dimensions Ad Sample Sizes
_10 Display Tribune Color Rates Spot Color Full Color
_12 Display Marketing Newspaper Stands Inserts & Printing Page-One Advertising
_13 Digital Marketing Introduction: The Marquette Wire Digital Advertising
_14 Display Classified Ads Cost Deadline Sizes
_15 Display Marquette Journal Cost Deadlines Sizes
_16 MUTV Digital & Web Commercials Client Production
_18 Campus Printing 44” Large Format Printing Quality Prints, Posters & Banners _20 Marquette University Stats Target Demographics Annual Spending 18-24 year old
_22 Student Media Information Departments Mission Statement
_02
Marquette Student Media Advertising is a student-run advertising and marketing agency. We operate with a staff of approximately thirty talented individuals, who specialize in sales, marketing, design and promotions. Here at MSMADS, we pride ourselves on delivering unique and quality services to clients through the form of print and digital advertising. We have established ourselves within the Marquette community, and we know how to target the student body because we are students ourselves.
We are continuously working to improve our services while making a transformation to the digital media age. At MSMADS, our number one priority is to keep you connected.
Natalie KaufmanExecutive Director Marquette Student Media Advertising P. 414.288.1739 F. 414.288.5896 C. 414.881.9812
Natalie Kaufman
WELCOMEFROM THE DIRECTOR
MARQUETTE STUDENT MEDIA ADVERTISING
The Marquette Tribune is published twice a week during the academic year. Daily circulation is 5,000. Artwork and contract deadlines are three days prior to publication.
The Marquette Journal is printed four times a year. Daily circulation is 3,000. Artwork and contract deadlines are one week prior to publication.
DISPLAY SCHEDULE
_04
Tribune Dates Journal Dates 6 Special Issues
29
1623
3101724
4111825
5121926
6132027
7142128
18
152229
Su Mo Tu We Th Fr Sa
March
30 31
2014
Publication Date Contract Deadline Artwork Deadline
Tuesday Tr ibune 2pm, Thursday 1pm, Monday
Thursday Tr ibune 2pm, Monday 1pm, Wednesday
Marquet te Journal 2pm, Set Date 1pm, Week Before
Specia l Issues 2pm, Set Date 1pm, Week Before
3101724
4111825
5121926
6132027
7142128
18152229
29162330
Su Mo Tu We Th Fr Sa
November 2013
4111825
5121926
6132027
7142128
18152229
29
162330
310172431
Su Mo Tu We Th Fr Sa
2014May
5121926
6132027
7142128
18152229
29162330
310172431
4111825
Su Mo Tu We Th Fr Sa
January 2014
6132027
7142128
18152229
29162330
101724
4111825
5121926
Su Mo Tu We Th Fr Sa
April 2014
3
September 2013
18152229
29162330
3101724
4111825
5121926
6132027
7142128
Su Mo Tu We Th Fr Sa
August 2013
4111825
5121926
6132027
7142128
18
152229
29
162330
3101724
Su Mo Tu We Th Fr Sa
18152229
29162330
310172431
4111825
121926
6132027
7142128
Su Mo Tu We Th Fr Sa
December 2013
5
6132027
7142128
18152229
29162330
310172431
4111825
5121926
Su Mo Tu We Th Fr Sa
October 2013
291623
3101724
4111825
5121926
132027
7142128
181522
6
Su Mo Tu We Th Fr
February 2014
Sa
Display ads are advertisements found in print media. This includes newspapers, magazines, inserts, flyers, posters, banners and supplements. The cost of one ad is determined by its size, so the larger the ad the higher the cost.
In the newspaper industry ads are measured by Column Inches. The Column Inch is found by multiplying the number of columns the ad can fit across by the height (in inches) of the ad. A tabloid newspaper page typically consists of 5 vertical columns, with a 0.1667” gutter separating each column.
In the example to the right, the display ad fits across 4 columns and measures 8 inches high. To help you establish its value, follow the step-by-step instructions found on the next page.
MSMADS Advertising Department1131 West Wisconsin Avenue, 026
Milwaukee, WI 53233Advertising Director: 414.288.1739
DISPLAY TRAINING
_06
Industry Standard Terms: CI = Column Inch K = Column DPI = Dots Per Inch CPM = Cost Per Thousand Contract = A legal document listing all display ads running in a consecutive order. This is also known as a campaign. 1k 2k 3k 4k 5k
8”
6”
4”
2”
B E E H I V ESALON AND WELLNESS SPA
MILWAUKEE’S BEST REVIEWED, AWARD WINNING SALON AND SPA
2526 NORTH FARWELL AVE, MILWAUKEE, WI 53233
01 DETERMINE WIDTH Count the number of columns theadvertisement stretches across. 4 Columns
02 DETERMINE HEIGHT Measure the height of the advertisement in inches.
8 Inches
03 DETERMINE COLUMN INCH SIZE
Multiply the number of columns by the height.
4 Columns x 8 Inches = 32 CI
University/Student $7.00 / per CI
National Advertising $11.00 / per CI
Local Business Display $9.00 / per CI
04 DETERMINE THE RATE
Color +$90, $180, $270
Freq. Discount -10% -15%, -18%, -20%
Secured Place. +10%
05 ADDITIONAL COSTS/DISCOUNTS
06 RUN LENGTH
The Marquette Tribune is published every Tuesday and Thursday with over 56 publication dates. For optimal marketing results, it is recommended an advertisement should run 6 times.
Once steps 1 through 6 are completed a simple calculation will establish the cost of the advertisement and contract.
$1,728.00TOTAL CONTRACT
The Marquette Tribune incentives: Over 205 high traffic distribution sites 5,000 circulation Published every Tuesday & Thursday Target demographics 18-25 year old Over 11,340 students & faculty on campus Corresponding online edition at 30,000+
hits per month
32 CI 4 COL x 8 INCHES
$9.00LOCAL DISPLAY RATE
$288.00TOTAL FOR 1 AD/DAY
6 # OF RUN DAYS
$0.00COLOR/PLACEMENT
=
x
NO
=
x
=
Secured Placement Advertising +10% of Display Ad Value
Student/University Rate $7.00 / Per Column Inch
National Advertising Rate $11.00 / Per Column Inch
Local Business Rate $9.00 / Per Column Inch DISCOUNTS
15% Run 5 - 11 Times
18% Run 12 - 20 Times
20% Run 21+ Times
10% Non Profit
Student/Column Size Column Inch Dimensions Local National University5k x 16” 80 Cl 10” x 16” $720.00 $880.00 $560.00
5k x 12” 60 Cl 10” x 12” $540.00 $660.00 $420.00
5k x 10” 50 CI 10” x 10” $450.00 $550.00 $350.00
5k x 8” 40 Cl 10” x 8” $360.00 $440.00 $280.00
5k x 4” 20 Cl 10” x 4” $180.00 $220.00 $140.00
5k x 3” 15 Cl 10” x 3” $135.00 $165.00 $105.00
5k x 2” 10 Cl 10” x 2” $90.00 $110.00 $70.00
4k x 15” 60 Cl 7.969” x 15” $540.00 $660.00 $420.00
4k x 10” 40 Cl 7.969” x 10” $360.00 $440.00 $280.00
4k x 5” 20 Cl 7.969” x 5” $180.00 $220.00 $140.00
3k x 13” 39 Cl 5.939” x 13” $351.00 $429.00 $273.00
2k x 10” 20 Cl 3.908” x 10” $180.00 $220.00 $140.00
2k x 5” 10 Cl 3.908” x 5” $90.00 $110.00 $70.00
1k x 10” 10 Cl 1.878” x 10” $90.00 $110.00 $70.00
DISPLAY TRIBUNE RATES/SIZES
_08
SAMPLE SIZES
5K X
8” O
R 1/
2 Pa
ge
CONVERSION TABLE
1k: 1.878 inches
2k: 3.908 inches
3k: 5.939 inches
4k: 7.969 inches
5k: 10.00 inches
GUTTER 0.16673K X
13”
4K X
5” O
R 1/
4 Pa
ge5K
X 4
” OR
1/4
Page
5K X
12”
OR
3/4
Page
4K X
15”
5K
X 1
0” O
R 1/
2 Pa
ge2K
X 5
”
1K X
10”
5K X
2”
5K X
3”
2K X
10”
OR
1/4
Page
4K X
10”
5K X
16”
OR
Ful
l Pag
e
According to the Newspaper Association of America*, color advertisements are 33% more noticeable than black and white advertisements and 18% more likely to drive readers to look for more information.
COLOR RATES
$90.00
$180.00
$270.00
One Spot Color
Two Spot Color
Full Process Color
Color is purchased per advertisement. The cost of color is determined by adding the color price to the total cost of the advertisement. Black is included in all prices.
*NAA is a trade association representing approximately 2000 newspapers in the USA and Canada. www.naa.org
A Touch of Color
DISPLAY TRIBUNE COLOR/ RATES
_10
One Spot Color $90One spot color is the combined use of one pre-defined ink and black. The two plates/colors can be used as a duotone or as a predefined monotone, as seen above. With either result, your advertisement will pop in a sea of grayscale imagery for a minimal cost.
Full Color $270Full process printing is the practice of using four inks (cyan, magenta, yellow and black) to create colorful artwork, as seen above. While this is the most expensive method of printing, full color ensures the highest amount of visibility in any newspaper advertisement.
Two Spot Color $180Two spot colors is the combined use of two pre-defined inks and black. This trio creates a robust spectrum of color not found in one spot color. When cost-cutting is necessary to an advertising campaign but design options are required, this process is ideal.
Specifically designed for the “Page One” reader, this full color ad provides premium display location and first-view priority. In addition to the print ad, your company will be featured as a link on THE MARQUETTE WIRE.
Page one (5k” x 1.5”) $300/one dayDigital Link $0/one month
NEWSPAPER INSERTS PAGE ONE/LINKWe now offer our clients the services ofdesigning, printing and distributing inserts in The Marquette Tribune. Clients can purchase as few as 1,000 inserts or as many as 5,000.
Insert Cost Only$100 per CPM*
American Litho530 N 22nd St Milwaukee, WI 53233414.342.5050
For one week your advertisement will be displayed on the leaderboard of 38 campus newspaper stands. The newspaper stand is specifically designed to catch the attention of any student or faculty member entering an academic building, but who may have already read the Tribune.
Full Color (8.5x11) $500/one week
NEWSPAPER STAND
DISPLAY M
ARKETING
_12
*Pre-printed inserts must be sent directly to the printer and received three business days prior to the insertion date.
Printing Cost/5,000 $249 1/1 Black$368 4/4 Full Color
MARQUETTE WIRE ADVERTISING
Web advertisements are purchased on a monthly basis and may be displayed in a carousel view on the main page. Benefits of digital advertising include:
Reasonable prices Ability to edit ad at any time Option to link to your home page Available Ad Analytics
MSMADS Advertising Department1131 West Wisconsin Avenue, 026
Milwaukee, WI 53233Advertising Director: 414.288.1739
This spring semester the department of Student Media will unveil its newest multi-media venture: THE MARQUETTE WIRE. This new web site will feature content from The Marquette Tribune, The Marquette Journal, MUTV and Marquette Radio all in one location. This innovative platform will streamline the way sports, entertainment, news, video and music are disseminated to the Marquette viewer. At THE MARQUETTE WIRE, our number one priority is to keep you connected. Please visit us at www.marquettewire.org.
SizeLEADERBOARDSIDE BUTTONTEXT BOX LINK
Dimensions728 X 90 PT
300 X 250 PT
STANDARD
Price$500/month$350/month$100/month
DIG
ITAL MARKETIN
G
DIGITAL MARKETING: THE MARQUETTE WIRE
Leaderboard $500
Side Button$350
Text Link $100
M a r q u e t t e
33,000 visits per month, with February and March being our peak interest time.
A classified advertisement is our most cost-effective method of purchasing space in The Marquette Tribune. Classified advertisements are grouped by category and printed on one
page so sellers and buyers are provided an ideal method of commerce that is distinct from display advertising.
MSMADS Classified Department1131 W. Wisconsin Avenue, 026
Milwaukee, WI 53233 Classified Director: 414.288.6757
2.125 x 2“
2.125 x 1“
2.125 x 3“
Size Dimension Price1 2.125 x 1” $8/Issue2 2.125 x 2” $14/Issue3 2.125 x 3” $25/Issue
Publication Date Contract Deadline Artwork Deadline
Tuesday Tr ibune 2pm, Thursday 1pm, Monday
Thursday Tr ibune 2pm, Monday 1pm, Wednesday
DISPLAY C
LASSIFIED AD
_14
FULL
PAG
E
3/4
HORI
ZONT
AL
1/2
VERT
ICAL
1/2
HORI
ZONT
AL
The Marquette Journal is the official student magazine of Marquette University. It is published quarterly during the academic year and has a circulation of 3,000. Each issue features the work of student writers, journalists, photojournalists and designers who seek to educate, enlighten and entertain the college-age student. It is published by students, for students, making this
demographic easy for the advertiser to reach. The Marquette Journal also offers its readers an online edition that is updated weekly with stories and photos not found in the print edition. Due to the magazine’s appeal and sincere features, readers tend to retain each edition, giving the publication an extended shelf life.
SizeFULL PG3/4 H1/2 V1/2 H
Dimension8.50” x 11.00”8.50” x 8.25”4.25” x 11.00”8.50” x 8.25”
Price$375.00$275.00$185.00$185.00
2pm, Set Date 1pm, Week Before
Publication Date Contract Deadline Artwork Deadline
FALL Oct 10, Dec 5
SPRING Feb 6, April 6 2pm, Set Date 1pm, Week Before
MARQ
UETTE JOURN
AL
MSMADS Advertising Department1131 West Wisconsin Avenue, 026Milwaukee, WI 53233Advertising Director: [email protected]
This Ad will close in 11 minutes Skip X
15 SEC: Web Site Commercial includes up to 75 minutes of on-location lighting and videography, up to one and a half hours of editing, music, voice over, and video compressing. (The client is given two choices for music. Thereafter, additional options will cost $10 each.)
30 SEC: Web Site Commercial includes up to two hours of on-location lighting and videography, up to two and a half hours of editing, music, voice over, and video compressing. (The client is given three choices for music. Thereafter, additional options will cost $10 each.)
MUTV is Marquette University’s student-run television station that has long been known for its live shows and training facility. It has now expanded its operations to include Client Productions. Services offered include web site commercial production and video shooting. To ensure we comprehend your vision, you will be assigned a Client Relations Coordinator to consult with you during the project.
WEB SITE COMMERICALS
$95.00
$160.00
10 SEC: Web Site Commercial includes up to one hour of on-location lighting and videographer, up to one hour of editing, music, voice over synchronizing, and video compressing. (The client is given two choices for music. Thereafter, additional options will cost $10 each.)
1131 W. Wisconsin Avenue, 006Milwaukee, WI 53233
General Manager: 414.288.6902www.marquettetv.org
MUTV will produce your web commercial, edit the video, and compress it for optimal use on the web. Additional fees may apply.*
MU
TV P
RO
DU
CT
ION
_16
$75.00
VIDEO PRODUCTION
$20
COMPRESS VIDEO $10/hr
MUSIC SELECTION $15/hr
VOICE OVER $15/hr
SCRIPT WRITING $20/hr
VIDEOGRAPHY $35/hr
EDITING $20/hr
Video production includes special events, weddings, special class visits, interviews, and training videos. Archival content will be burned to a DVD. Cost is determined by the length of the event and an hourly rate for the videographer and editing.
*Motion graphics will likely increase the editing/post production time. The use of licensed music is prohibited. The voice over is provided by a female with over 15 years of professional radio/voice over experience. If you would like a male voice over, MUTV will try to provide a male professional but may have to use a male student.
New this year to Student Media’s production lineup is large format printing, produced by our state-of-the-art Epson Stylus Pro 9890 printer. With a maximum resolution of 2880 x 1440 dpi, this printer can produce museum quality photos at a reasonable price. The 43” maximum print width is also ideal for posters and banners, averaging $5.50 - $6.00 per square foot.
PHOTO & GICLée PRINTS Up to 43” widePremium Luster Photo Paper Max Res. 2880 x 1440$6.00 per square foot
ADDITIONAL COSTSFoam Core Mounting Special Order PaperCanvasGrommetsRush JobsGraphics
Campus Printing1131 West Wisconsin Avenue, 026
Milwaukee, WI 53233Sales: 414.288.7057
CAMPUS PRINTING: LARGE FORM
AT
_18
PRINTING
BANNERS, INDOORUp to 3’ WideVinyl Scrim$5.50 per square foot
Sample Size Price16” x 20” $12.2218” x 24 $16.5020” x 30” $22.9224” x 36” $33.00
BANNERS, OUTDOOR Backlight CompatibleVinyl Scrim$5.50 per square foot
POSTERS Up to 43” wide Semigloss Photo Paper or Matt Archival$5.50 per square foot
Sample Size Price2’ x 4’ $44.002’ x 6’ $66.003’ x 6’ $99.003’ x 8’ $132.00
Sample Size Price2’ x 4’ $44.002’ x 6’ $66.003’ x 6’ $99.003’ x 8’ $132.00
OTHER INFORMATION
MARQUETTEUNIVERSITYSTATISTICS
_20
8,365UNDERGRADUATE
3,417GRADUATE/PROFESSIONAL
2,705FACULTY/STAFF
62%FEMALE STUDENTS
NCAA DIV 1
SORORITIES / FRATERNITIES 25%
TUITION & BOARD 44.9K
DIVERSITY 25%
ANNUAL SPENDING BY 18 to 24 YEAR OLD
The marketing industry has spent years trying to reach Generation Y and the Millennials generation. Millennials are 86 million strong with a spending capacity of over $212 billion dollars per year. By advertising with MSMADS you can begin a lifelong connection with this consumer base, many who are on the verge of beginning their careers and securing a new income level. *
THE 18-24 TARGET MARKETMU STUDENT BODY DEMOGRAPHICS
CLOTHING $5 billion CONVENIENT FOOD $8 billion
GROCERIES $20 billion DINING OUT $12 billion
COFFEE MONTHLY $100 PERSONAL CARE $4 billion
MOVIES/MUSIC $21 billion ENTERTAINMENT $43 billion
* www.bestcollegesonline.com* http://www.wealthforteens.com* mymoneypurdue.wordpress.com
Why choose to advertise with Marquette Student Media?College students spend money. Lots of it.
If you want Marquette students to spend money at your business, they have to know about you. When you place an ad with Marquette Student Media your ad is seen by over 14,487 student/faculty so your ad dollars are put to effective use.
Ready to meet your new customers? Call our sales team today at 414.288.1739.
THE 18-24 T A R G E TY E A R O L DM A R K E T
DEPA
RT
MEN
T INFO
_22
Marquette Student Media serves the students of Marquette University, the Milwaukee community, and the global community through six media outlets including The Marquette Tribune, The Marquette Journal, MUTV, Marquette Radio, THE MARQUETTE WIRE and the department of Advertising and Marketing. These media services provides educational and leadership opportunities, along with practical, hands-on experience in broadcasting, video production, journalism, photography, sales, marketing, design, multimedia, and web development, while supporting the educational mission of the Diederich College of Communication.
Campus Printing1131 W. Wisconsin Avenue Room 033Milwaukee, WI 53233414.288.7054
MSMADS Advertising 1131 W. Wisconsin AvenueRoom 026Milwaukee, WI 53233Director: 414.288.1739Sales: 414.288.1738Billing/Circulation: 414.288.5457Fax: [email protected]
MSMADS Classified 1131 W. Wisconsin AvenueRoom 026Milwaukee, WI 53233Sales: 414.288.6757Fax: [email protected]
The Marquette Tribune1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editorial: [email protected]
The Marquette Journal 1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editor-in-Chief: [email protected]
MUTV 1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233GM: 414.288.6902www.marquettetv.org
Marquette Radio1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233GM: [email protected]
THE MARQUETTE WIRE1131 W. Wisconsin AvenueRoom 006Milwaukee, WI 53233Editorial: 414.288.7246www.marquettewire.org
PRINTINGADVERTISING PUBLICATIONS BROADCAST DIGITAL