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Marriott Digital Marketing Strategy - Chelsea Lee

Date post: 14-Nov-2014
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1. Marriott 2. Company Background 1957 3,800+ properties, 74+ countries 3. Campaign Marriott is #1 Business and leisure travelers Couples and families 4. Target Audience Business travelers Leisure travelers 5. Key Performance Indicators Increase in stays Social media buzz 6. Big Idea New guests Maintain current Increased loyalty 7. Digital Marketing Tools 8. Mobile Strategy 9. Budget $1,000/day Google AdWords - $100/day Keyword impressions Promotional posts 10. Summary Maintain reputation Marriott is the best!
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Chelsea Lee
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Page 1: Marriott Digital Marketing Strategy - Chelsea Lee

Chelsea Lee

Page 2: Marriott Digital Marketing Strategy - Chelsea Lee

Company Background1957

3,800+ properties, 74+ countries

Page 3: Marriott Digital Marketing Strategy - Chelsea Lee

CampaignMarriott is #1

Business and leisure travelers

Couples and families

Page 4: Marriott Digital Marketing Strategy - Chelsea Lee

Target AudienceBusiness travelers

Leisure travelers

Page 5: Marriott Digital Marketing Strategy - Chelsea Lee

Key Performance IndicatorsIncrease in stays

Social media buzz

Page 6: Marriott Digital Marketing Strategy - Chelsea Lee

Big IdeaNew guests

Maintain current

Increased loyalty

Page 7: Marriott Digital Marketing Strategy - Chelsea Lee

Digital Marketing Tools

Page 8: Marriott Digital Marketing Strategy - Chelsea Lee

Mobile Strategy

Page 9: Marriott Digital Marketing Strategy - Chelsea Lee

Budget$1,000/day

Google AdWords - $100/dayKeyword impressions

Promotional posts

Page 10: Marriott Digital Marketing Strategy - Chelsea Lee

SummaryMaintain reputation

Marriott is the best!


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