Marrying the Old and New to Deliver Mobile Innovatino

l All contents Copyright © 2015, MuleSoft Inc.

Marrying the old and new to

deliver mobile innovation

Patricia Hines, CTP

Industry Solutions Director, Financial Services & Insurance

MuleSoft

l All contents Copyright © 2015, MuleSoft Inc. 2 l All contents Copyright © 2015, MuleSoft Inc.

Agenda

• Why worry about innovation?

• No app is an island

• What are the challenges?

• Transforming connectivity

• Q&A

l All contents Copyright © 2015, MuleSoft Inc. 3

84%

Some statistics

3

93%

2014 2015

Banks offering some

form of mobile banking

Percentage of customers

using mobile banking

apps

American Banker


Why worry about innovation?

48% of smartphone/tablet owners who switched

financial institutions in the past year said mobile

played an extremely important or important role

in their decision to switch primary financial

institutions.” - AlixPartners

“

Five of the largest U.S. banks are running

virtually neck-and-neck when it comes to

mobile banking efforts” – Forrester

Research

“


50%

50%

Bain & Company

No app is an island

Banks that can afford to invest in (mobile banking) technology

will be rewarded ” – Wall Street Journal “ 16%

> N

PS

22%

> N

PS


Robust front end functionality…


Often leads to brittle back end connectivity

deposits wire

system loans check image

archive

ACH system

intraday posting

loan underwriting

entitlements and limits

“A notable portion of an overall mobile app project cost –

as much as 70% in some cases – can be attributed to

integrating the mobile app with established enterprise

applications, service and data sources.” - Gartner


APIs and Apps – made for each other

• Fit for purpose

• Fast to build, deploy, and reuse

• Enterprise ready

API


Bi-modal connectivity approach

deposits

wire system

loans check image archive

ACH system

System APIs

Experience APIs


API-led target architecture

deposits

wire system

loans check image

archive

ACH system

System APIs

Process APIs

Experience APIs

intraday loan underwriting

entitlements and limits


• Assembled emerging mobile, Internet of Things and Big Data

technologies to develop a white-labeled shopping app for

retailers and mall operators

• Leveraged a unified, lightweight integration platform to expose

back-end services and analytics needed to integrate with mobile

apps

Transformation through API-led connectivity

Solution

Results

Problem

• Merchant clients were seeing a drop in foot traffic in their stores

due to competition from online businesses

• The bank wanted to help its retailers to transform their business

to regain competitive advantage by reinventing the customer in-

store experience

• Launched new shopping mall app from pilot to production in 7

weeks

• Enabled a new revenue channel for the bank as well as its

merchant customers

• The bank is now able to securely offer bank APIs to mobile

developers

Top 5 Global Bank


Transformation through API-led connectivity

CRM

Seamless cross-channel digital experience that includes:

• Allowing shoppers to take a photo of their receipts with their smartphone and

upload them to the rewards engine

• Enabling shoppers to search for items they are looking to buy

• Allowing malls to offer free movie tickets or other vouchers

Analytics

Other

APIs

Beacon

Technology

Personalized

Shopping App

White-Labeled Solution for Retailers and Shopping Malls


Design, compose, and reuse APIs

• APIs for Mobile Apps

• Internal Apps

• APIs for B2B

• Data Synchronization

• Process Orchestration

• Batch Loading

• Web Services

• Legacy Modernization

• Data Management

deposits wire

system loans ACH

system image archive


Key Take-Aways

• Connect mobile to anything

- With connectivity to all sources of key data including legacy

systems, custom databases and SaaS, mobile developers can

quickly populate and deploy mobile applications.

• Fast to build, fast to change

- MuleSoft allows app developers to consume APIs, quickly mock

up and build new APIs, rapidly compose APIs from other API

building blocks, and consistently access data through a self-

serve model

• Agility without loss of control

- Every component of Anypoint Platform for Mobile has built-in

enterprise grade capabilities to free IT from worrying about

governance, registration, testing, policies, and SLAs


Thank You

To Learn More: www.mulesoft.com

Date post:	04-Aug-2015
Category:	Economy & Finance
Upload:	patricia-hines
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Marrying the Old and New to Deliver Mobile Innovatino

Economy & Finance