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Mary ann pearson 1 readiness review

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Dr. Mary Ann Pearson CBU OPS Division Director- Public Relations Program Bachelor of Arts Master of Arts Online and Hybrid November, 2013
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Page 1: Mary ann pearson 1  readiness review

Dr. Mary Ann Pearson

CBU OPS Division

Director-

Public Relations Program

Bachelor of Arts

Master of Arts

Online and Hybrid

November, 2013

Page 2: Mary ann pearson 1  readiness review

• Background-• 2005-2012 Served as Director of the

Journalism/Public Relations Program on Main campus

• Faculty Adviser for “The Banner” newspaper, “The Angelos” yearbook and “Pursuit” Magazine

• *Note-Slides 1-9 reflect 2005-2012 on main campus as background and as an example of public relations work done as faculty adviser.

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•Summer 2012-Present•Director of Public Relations program at CBU Online and Professional Studies Division (Master’s and Bachelor’s Program in Public Relations)

Page 4: Mary ann pearson 1  readiness review

Faculty Adviser for three award-winning publications at a private Christian University is a role that has many elements

of a fulltime PR position. I was included in issues management team to facilitate effective coverage in

student publications.We won many national awards and graduates went on to

work in journalism and public relations.

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California Baptist University

Issues Management:

Equality Ride Visit- Collaboration-

Student Publication Management

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Equality Ride Challenge

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Target: CBU

• 33 riders • Coast-to-coast• 7-week tour

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• Candor• early announcements• disclose reasoning and reasons• disclose options under consideration

• Openness• Commitment to truth, true to our

beliefs• Responsiveness• Empathy• Transparency• Plain-speaking

Communication principles

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Many students stay connected…

Dr. Pearson’s Role-CBU students speak with passion…yet control.Result- We accomplished this goal. There was no negative or questionable coverage in student publications.

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Many students stay connected…2012-Transistion to CBU Online and Professional Studies-Master of Arts in Public Relations Program

Goal: The goal was to become recognized as an excellent online program with a thriving student body.

Objective: We wanted to have at least ten students enrolled to begin the program and double the second year and to also establish a track record of producing successful graduates.

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Many students stay connected…Research: The document at the link below was the preliminary proposal for the MAPR program. The research was detailed and involved a careful review of online and hybrid Master of Arts of Public Relations programs from approximately 15 universities. We also reviewed data from Edu-Ventures and from the US Labor Board. http://issuu.com/maryann07/docs/

proposal_for_online_and_professiona

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Many students stay connected…

Page 13: Mary ann pearson 1  readiness review

Many students stay connected…Edu ventures

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Many students stay connected…Sampling of Universities with Online/or Some Online Courses within the Masters of Arts in Public Relations Program in 2011: USC Annenberg – Masters of Arts in Strategic Public Relations-although the courses are mainly taught on ground there are some courses offered online or in a hybrid format. Liberty University- MBA in Public Relations offered online.  George Washington University, Washington D.C. -Online Program 

Page 15: Mary ann pearson 1  readiness review

Many students stay connected…Planning

 Impact Statement- A posting for an additional full time Communication Studies/Public Relations professor has been added to the CBU website.

Additionally, several Com. Staff- No additional staff required at this time.Students-This major will be beneficial to OPS students who are seeking to gain a Master’s Degree in a field that is beneficial to various professions.

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Many students stay connected…Master of Arts in Public Relations (33 units) PRL 510 History and Theory of Public RelationsPRL 520 Public Relations Research and EvaluationPRL 525 Legal, Ethical and Social Foundations of Public RelationsPRL 530 Specialized Writing for Public RelationsPRL 535 Critical Thinking and Crisis ManagementPRL 555 New Media StrategiesPRL 560 Marketing and Communications ProgramsPRL 565 Public Relations Campaigns; Social and PhysicalPRL 567 Public Relations Management and LeadershipPRL 568 International Public RelationsPRL 569 Comprehensive Capstone

 

Page 17: Mary ann pearson 1  readiness review

Many students stay connected…Approvals: We obtained approval from the CBU Curriculum Committee, Board of Trustees and from WASC. We gained approval for the social media campaigns from the Director of Marketing and Public Relations.

http://issuu.com/maryann07/docs/maprproposal_for_online_and_profess

Page 18: Mary ann pearson 1  readiness review

Many students stay connected…ImplementationObjective: Our objective was to build a group of ten students for the first term and to double the number for the second year. Additionally, we planned to make an impact and to build name awareness and engagement through Facebook and other social media platforms.

We hoped to gain one or two students who heard about the program through Facebook. We researched the interest in the program through EDU Ventures and by reviewing the US Labor Board review and the USC GAP study.

Page 19: Mary ann pearson 1  readiness review

Many students stay connected…Strategies: The strategies were simple. We planned to attend monthly Toastmaster’s meetings, visit 2-3 classes weekly at Community Colleges and we collaborated with main campus faculty in the Journalism and Public Relations programs to speak at montly student editor meeetings.

Page 20: Mary ann pearson 1  readiness review

Many students stay connected…Tactics and Tools:

While attending community meetings and recruitment events we were prepared to discuss our programs and to distribute cards, flyers and brochures. We also provided rich content through blogs and social media platforms and recruited followers bby attending events.

Page 21: Mary ann pearson 1  readiness review

Many students stay connected…Day to Day-During the Summer of 2012, I attended 19 Toastmaster’s Meetings, eight informational sessions, every PRSA luncheon and several chamber of commerce meetings.

I met with former students from the main campus to discuss the Master of Arts in Public Relations program and visited professors at RCC, Chaffey and Mt San Antonio Community College.

We started a Facebook page and worked closely with the Marketing VP and a social media intern we recruited.

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Publicationshttp://issuu.com/maryann07

Page 23: Mary ann pearson 1  readiness review

Many students stay connected…https://www.facebook.com/pages/Master-of-Arts-in-

Public-Relations-at-California-Baptist-University/424683367565289

Page 24: Mary ann pearson 1  readiness review

Many students stay connected…Research and planning were done during 2011. We launched the BAPR in May,

12 and the MAPR in Sept., 2012 with ten students and WASC accreditation.

Page 25: Mary ann pearson 1  readiness review

Many students stay connected…Evaluation: We evaluated by reviewing the numbers and the data. The program launched in Sept. of 2012 with ten students. Three students dropped and seven students graduated in May, 2013. We now have 26 students enrolled in the MAPR program. We evaluated the interest and engagement from the social media, blogging and attending meetings and event and we revised the campaign to continue with the efforts for the 13/14 academic year.

Page 26: Mary ann pearson 1  readiness review

Many students stay connected…Interest/Engagement Results

Over 3700 Likes on Facebook

12 attended meetings or called for information because they saw the Facebook page

Attended over 25 meetings (Informational sessions, toastmasters, classroom visits.

Follow up on former students

Four students who enrolled in the program were contacted at a meeting by a faculty member who was in attendance.Six students were former students of Dr. Pearson on main campus and were interested partly due to collaborative efforts with main campus faculty.

Page 27: Mary ann pearson 1  readiness review

Many students stay connected…Nutshell-Evaluation:*There are 26 MAPR majors and more adding weekly.*Over 3700 likes on Facebook and four-five incidents of engagement weekly.*Seven students graduated in May.Four will graduate in December, 2013.

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Many students stay connected…

Next Steps: We plan to continue creating campaigns to grow the Master’s of Public Relations and the newly approved

Master of Arts in Communication Studies.


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