Date post: | 09-May-2015 |
Category: |
Marketing |
Upload: | riggs-partners |
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Inman Connect
My time in San Fran
Things I Learned
• Marketing Best Practices (Mainly Digital)
• Cool Apps • Strategy• Real Estate is Boring
Slowing down is actually the same as STOPPING
innovation. Keep learning new skills.
The best open rate for emails is at 7am on Saturday
mornings.
Need a good calendar app? Tempo Ai is one of the best
Refresh is the perfect app for networking. Great for realtors
and marketers
Digital isn’t going away.
The Right Medium
• The medium is the message• Co-evolve the medium and its message
and the product and its context • Experiment to find new mediums• Think about how to get your innovative
product out to your customers in innovative ways.
Uberfication means bridging the gap between consumer
and product
Social Media
• When social media is no longer a shiny object how does it actually MATTER to your business?
• Make an impact on your business with social media
• You CAN source leads on social media. Super valuable content + landing pages = conversions
Find Your Niche
• Social accounts need a mission. Who are your people.
• What are you sharing? Does it serve that audience? Does it serve that mission?
• Every social account should have a mission, and then sharing content is easy.
CONTENT IS KING
• Blend content with lifestyle information AND your information
• Show what you know AND your community
• People want to know EVERYTHING • People want hyperlocal information
Cont.
• Everything is connected• People want control • Create the BEST consumer experience
you can • Actively create the context for your
consumers to understand how your idea fits into their lives
….
• Content marketing helps a company stay TOP OF MIND, so when the consumer is ready to buy, they turn to you without being forced
• People want to see THEMSELVES in YOUR work. NOT YOU
• Build trust, credibility, & goodwill
client | presentation
And Some More• Solve people’s problems. Don’t just
solve for their happiness, solve for their success
• Your marketing materials should be what people would pay you for
• What marketing content will your customers THANK you for?
• Be USEFUL in every update
Helpful is the new viral
If you have a good enough piece of content, THAT becomes the influencer
Social Influencers• Influence (is) PROVIDE attention and value
to others • Be generous. The more you give, the more
you get. • Build relationships • Take some time to help the influencer first• Show people you are promoting THEIR stuff• If you are mentioned anywhere- reciprocate!• Influence has completely inverted with social
media. Provide value to others. Shine attention to others
Remarkable is the new “business as usual”
Listen, Learn, Care, Serve
Your Followers
• Everything is about the audience• Are you attracting the right following? • You need people who love how much you
helped them• Know how these people are thinking about
your industry. That drives every decision about what to share
• TREAT THE FOLLOWERS YOU HAVE AMAZINGLY
In marketing, you want to have as much information as possible. A lack of information
slows down marketing.
Analytics
• Provide context to your data= knowledge
• Pulling analytics is a great way to enhance your consumer experience
• Don’t just look at vanity metrics (impressions & reach). Measure what you are actually trying to accomplish (leads & conversions)
Something happens when traditional thinking stops and
innovative thinking takes over, change.
Consumer Experience• It STARTS with the consumer• Mobile is causing a major shift in the
consumer experience• User experience creates business
opportunities • Create true synergy with the
consumer…make it WE centric not ME• Customer’s expect “frictionless”
transactions
Focus.• Are you trying “every” possible tactic on
FB to generate leads? Knock it off and get focused
• If you are in doubt, don’t do it. • We are constantly obsessed with the
next “big” thing. Focus on where you are.
• Don’t fear technology • When you are starving, everything looks
good.
The Brand.
• What fuels your brand? • Do you trust them? • Are they excellent at what they do? • Do they care about me? • As the world gets smaller, branding is more important than
ever.
• People buy from people
• Brands are made up of people. The people are the entire point.
“We partnerwith people that we feel are brand right for us”
Change people’s hearts, minds, and actions.
Enchantment. -Guy Kawasaki
Enchantment
• Always default to yes. How can I help you? • The eyes are the key to a great smile. (No
more botox) • Become a baker, not an eater. • Baker’s do not see other people’s gains as their
loss• Accept others for what they are • Enchant ALL of the influencers • If all else fails, get on your knees
Canva is amazing.
For all of the “amateur” graphic designers of course
See?
You aren’t in competition with your competition, you are in
competition with your customer’s “online time”