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Mary LaiMary LaiMBA, BSc(Hon)
Email: [email protected]
Jack LamJack LamMSc(E-Commerce), BEng(Hon),
Chartered Certified E-Commerce Consultant, OCP-DBA, OCP-ID, OCP-AD, CSA-DBA, SCJP
Email: [email protected]
DFM2103 – Information Technology DFM2103 – Information Technology for Communication (ITC)for Communication (ITC)
© Copyright 2012
City University of Hong City University of Hong KongKong
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Lecture 11: Internet & Mobile Marketing
• Internet Marketing
• Mobile Marketing
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Internet Marketing
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What is Internet Marketing (1)
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• Internet Marketing usually refers to: E-commerce i-marketing eMarketing Online Marketing Web Marketing
What is Internet Marketing (2)
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• Internet Marketing also includes: Blog Emails Online Article Online Press Release Banner Advertising Search Engine Optimization Search Engine Marketing Social Media Network
Why it is important?
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Types of Internet Marketing
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• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Digital Asset Optimization (DAO)• Viral Marketing• Email Marketing• Affiliate Marketing• Blog Marketing
Search Engine Optimization
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• Search Engine Optimization (SEO) is the process that enable your site to appear higher in a list of search engine results and generate targeted traffic.
Search Engine Marketing
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• Search engine marketing, or SEM, is a form of Internet Marketing. It is paid advertising within search engine results through Google, MSN, Yahoo and other search engines.
Digital Asset Optimization
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• Digital Asset Optimization (DAO) is the new trend in Search Engine Optimization. Promoting your digital assets like videos, images, documents, presentation through digital media channels.
Viral Marketing
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• Viral marketing and viral advertising is marketing technique induces Web sites or users to pass on a marketing message to other sites or users and create a word of mouth.
Email Marketing
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• Email marketing is process of promoting a product or service or an idea by sending direct emails to the target customer.
Affiliate Marketing
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• Affiliate marketing is the marketing of products through an affiliate system. Technique that uses affiliates in order to generate leads.
Blog Marketing
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• Blog marketing is process of promoting a Business via blogs.
• Wordpress, Blogger, Typepad etc.
Importance of Internet Marketing
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• Drive high quality traffic to the website• Increase sales leads from customers• Build brand visibility in online• Increase profile against their competitors• Target a global audience• ROI tracking easy
Mobile Marketing
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What is Mobile Marketing
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• Anywhere – anytime• Mobile marketing is mostly intiated by the
user• From exposure to involvment• Get in the pocket
• Mobile marketing reaches the users where marketing have not been before
• Perfect tracking and response media
Why Mobile Marketing?
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• 1 billion people have access to Internet via their computer
• 1.2 billion televisions world wide• Over 4 Billion Mobile Phones world wide
Why Mobile Marketing?
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• It’s the next mass medium… the new internet• Mobile is the best and most innovative way to
get close to consumers – delivering highly personal brand experiences
• Mobile can make old media new again• Mobile is a natural extension of your multi-
channel campaigns.
Build your own mobile website in 5 minutes for free
http://www.mobisitegalore.com
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~ Q & A ~
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~ THE END ~
