Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

IMPORTANCE OF

MASS COMMUNICATION

Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

COMMUNICATION

• Exchange of one’s ideas and feelings etc. clearly to others.

Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

TYPE

S MASS

INTERPERSONAL

ORGANISATIONAL

Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

DEFINITION

• THE IMPARTING OR EXCHANGING OF INFORMATION ON A LARGE SCALE TO A WIDE RANGE OF PEOPLE.

Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

ELEMENTS

FEED BACK

RECEIVER

MEDIUMTRANSMITTER

Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

ESSENTIALSMEDIUM

TYPE

CULTURE

ENVIRONMENT

TIME

PREVIOUS KNOWLEDGE

??? Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

SIGNIFICANCE• Behavior

• Attitude

• Opinion

• Emotion

Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

WAYS

• ADVERTISING

• BROADCASTING

• JOURNALISM

• PUBLIC RELATIONS

Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

IMPORTANCE• Source of information

• Awareness

• Cultural promotion

• Promote good objectives

Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

•Public opinion

•Accountability

•Watchdog

•Fourth pillar

•Mutual understandingPrepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

Any query please

I need more answers...............

Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

Thanx

Prepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB

SECURITY FORCESPrepared & presented By: Manoj Kumar Sood, SAO,ITS ,SSB